Logo animation can give your brand identity a much-needed boost or refresh. However, you can utilize several options to execute this project. You can either look for animated logo services, hire a freelance logo animator or animate a logo yourself.
If you wish to hire a logo animation service, you can search online using two terms: ‘ 2D logo animation services‘ or ‘3D logo animation services.’ That said, whichever route you wish to take, make sure to avoid some common logo animation mistakes mentioned in this post.
5 Logo Animation Mistakes Businesses Must Avoid
Whichever animated logo services you hire, ensure they avoid the following five mistakes.
1- Not Utilizing the Space
Ensure that the logo animation service you work with knows how to use all available space in the frame available for the animated logo. Leaving spaces empty between the elements will make your animation logo appear incomplete or lagging details.
Therefore, the animated logo company must do its best to utilize maximum frame space and keep the smaller elements tied together.
2- It is a Logo Animation, Not a Movie
A 2D logo animation service or a 3D logo animation service keeps the animated logo as concise as possible. A logo animation that seems like a boring long movie may frustrate your customers. Remember, you need an animated brand logo that conveys a message and strong brand image in the shortest possible time.
Do not fall for the classic trap of showing details and excellence of each animation effect. This will lengthen your company’s animated logo duration. Therefore, keep your 2D/3D logo animation as short as possible. Ideally, your company’s animated logo duration should be less than 10 seconds.
3- Mass Effect
One of the biggest setbacks of working with an inexperienced logo animation company is that the service provider may not be intuitive enough about the animation dynamics and speed. This is one of the classiest mistakes businesses end up making. Try to save a couple of bucks, which results in a half-done animated logo.
Here is a trick to help you trace this error. If a logo animator has tossed the characters or elements of your artwork in the air within animation, watch how it performs. If you feel that the letters, alphabets, or elements get stuck during the process slightly, the animation is botched up.
In order to avoid this mistake, all you need is to follow these steps to adjust the speed of your animation graphics.
Step #1
An element/object should gain speed as it falls. The element moving upward will slow down as it moves up.
Step #2
As the animation element starts to reach the peak of its desired trajectory, its speed must decline to zero.
4- Color Palette and Minute Details
Work closely with the logo animation team. You must ensure that the 2D/3D logo animation artist highlights the essential movements of elements. You can even check if the animated logo company has used any morphing techniques for the major animation effect.
However, it would be best if you prevented any specific element from standing out from the rest of the animation. To do so, you must ensure the organic morphing of all the aspects involved in your company’s animated logo. Focus on the following two factors.
- You must always check the palette logo animation service provider uses. The goal is to stick to your brand’s color schema for an accurate representation of your company.
- You must also ensure that all elements of the animated logo are proportionate in size and detailing. This is the challenging part, and only an expert logo animation production company will be able to ace it.
5- Do Not Make Logo Animation a DIY Project
This is the most common and frustrating of all logo animation mistakes. If you do not have an in-house logo animator, do not create a logo animation yourself. Chances are that you will end up using a style that is either foreign or outdated.
Tips to Create a Powerful Logo Animation
Here are some valuable tips to help create an impactful animated logo for your company.
- Do some research and check out other logo animations popular or widely used in your niche. Learn from others and then discuss your idea with a logo animation company.
- Always remember that a logo must represent what your brand stands for. Ensure your animated logo portrays your product, service, ethics, and goals.
- Add dynamic effects to create a robust animated logo
- Make sure to keep your logo animation short. Ideally, your logo animation should be 3 to 10 seconds.
Build Your Logo Animation with Prolific Studio
If you are a business owner looking for a logo animation production company, Prolific Studio can help. We can create 2D/3D animated logos based on your ideas and needs. If you would like us to suggest a logo animation idea, our expert logo animators can do that too. Speak to our logo animation today and order your brand’s logo.
