Case Study: 3D animated Rap Video for LT & Friends

Our exciting journey with LT & Friends started with the creation of a 3D rap video for children. Our goal was to create a video that is both entertaining and educational for the brand’s target audience of 5-12 year olds.

We used our team of creative animators to develop a concept that would grab the attention of the target audience while incorporating positive messages. A key challenge was ensuring the concept was engaging and educational. Through research and close collaboration with LT & Friends, we were able to overcome these challenges and create a successful viral 3D animated video to help boost merchandise sales.

Project Objective

The video’s primary goal was to create a fun and entertaining 3D animated rap video for kids (5-12) that was entertaining yet educational. The client wanted to better understand what type of content resonated with their viewers, so we made sure to analyze engagement data of their past videos. This data helped us refine the series, as well as giving the client valuable data into audience interests, ensuring it entertained and educated while prioritizing user privacy throughout the process.

Target Audience

The 3D animated rap video was created with a specific audience in mind: kids aged 5-12. This age range was chosen based on their receptiveness to animated content, their ability to understand and appreciate positive messages, and their potential as future consumers of LT & Friends merchandise.

Our Streamlined Approach

Our animation team made sure to not just focus on creating cool visuals (though they did that too!). with education being a key requirement, the entire video was filled with positive messages and age-appropriate learning. To ensure the series perfectly captured LT & Friends’ vision, we implemented a feedback loop throughout the animation process, prioritizing revisions as they came in to deliver a final product that beat expectations. The result? A series that entertains and educates while providing the client with actionable data!

Challenges Faced

Concept Development:

The specific target audience and their preferences brought their own set of unique challenges. It required a lot of brainstorming to create a unique and engaging concept that would capture the target audience’s attention while communicating a positive message.

Balancing Entertainment and Value:

Striking the right balance between entertainment and educational content was crucial to engaging children while imparting valuable life lessons.

Our Solutions

Detailed Research:

We made sure to conduct in-depth research on children’s interests, preferences, and developmental stages to create a concept that combined music, fun animation, and positive values.

Testing and Optimization:

In order to make sure the content resonated with the target audience, we made sure we incorporated their feedback by showing separate sequences to a sample pool of the audience. We also made sure to get as much feedback from the client at each and every step to ensure all goals were achieved.

The team combined keyframe animation and motion capture techniques to bring the characters to life. They focused on creating fluid and realistic movements that would enhance the player’s immersion in the game world.
We prioritized regular updates and acted on detailed feedback from Velocity. This iterative process ensured that the final videos exceeded their expectations and met all project goals.
Providing regular updates and quickly acting on detailed feedback is a core tenant at Prolific Studio. We made sure to keep our clients updated throughout and once the final video was completed we encouraged them to keep sharing any revision requests to ensure they get more than what they had in mind when they initially reached out.

The Final Results

With the final touches added and final approvals from the client we successfully completed the 3D animated ra video as per initial timeline projections. But our journey did not end there. We made sure to request the client to share any analytical viewer data they were comfortable sharing with us and monitored the response to the video. As we hoped, this collaboration led to one of their best performing videos and was a great addition to their library of content. This project’s success clearly demonstrated our technical and project management prowess to the client, leading to a long and fruitful partnership between our brands.