A timeless logo is one that stays with your business and grows with it. It should remain relevant no matter how you expand or add new products and services. It is the priority of most 3D animation logo designers to create timeless logos.
A 3D animation logo is your business’s digital representation and your first impression to the customer. It shows your values, main focuses, and your agendas. So, it is very essential to make it timeless and unique.
A timeless logo represents everything a company has to offer. Such logos would perform better than the others and attract your target audience far more than a usual logo that doesn’t represent anything and is only created as the need of the hour.
Today, in this blog, we will tell you what elements differentiate a timeless logo from a typical logo, how you can create a logo, or what things you should add to your 3D animation logo to turn it into a timeless one!
What Makes A Logo Timeless?
Creating timeless logos should be your priority if you want to become a great logo motion graphics designer. The first thing you should realize is that a logo represents your brand’s identity, which is supposed to last for years.
A logo does not need to be changed every few months, and it becomes the image of that company. For instance, people will think of Nike’s logo first and their products later on when they hear about the company. It is supposed to be a symbol of recognition for a company.
Here are some tips that will help you create a timeless logo.
Minimalistic
The animation, color, and design you choose significantly affect the overall logo. We always try to keep our logos simple and clean. The more complications you add to it, the more complex and easily forgettable it will become.
Try to use things that are easy and simple. If you choose something realistic as your logo or something used in everyday life, you will have the advantage that people will remember your brand whenever they see it.
Versatility
A timeless logo should be versatile. It should be something that can be used anywhere and anytime. It should be different and something other than what we usually see, and this way, it will stand out in the competition.
Also, ensure your motion graphics are brief because some platforms only allow animated logos up to 5 seconds. It should also be available in different formats to be usable everywhere.
Choosing Trends and Fashion
Make sure that the elements you use in your logo are also timeless because, eventually, they will make your logo timeless. Try not to use something that is currently in trend or a hot topic just for now. Go for things that are going to last long.
If you choose something that is in fashion now and add it to your 3D animation logo, then your logo will also become obsolete as that trend dies. Color and fonts are also crucial and age with time as well. Choose fonts and colors with proper research.
Visually Expressing
When you make a logo, make sure that it is expressive, and it should communicate to the user what your company stands for. Your logo should communicate the core values and your motives to your audience.
Visually Appealing
It should be attractive as well. The animation you choose has a big part in it. When someone sees your logo, it should be appealing enough to hold their attention for a while. They shouldn’t lose interest in it or find it just ordinary.
Research
When you are on a mission to create a timeless logo, you should have proper research on your own company, your products, brands excelling in your domain, and, most importantly, your target audience.
Recognition
Your logo is something that will be the recognition of your brand. Make your 3D animation logo in such a way that whenever somebody sees your logo, they will think of the care and trust you provide.
Aligning your logo with how you operate is quite essential. It won’t be delightful if your logo tells a different story and how you work and act is different. Your logo and your values must go hand in hand with each other.
FAQs
Can the logo of a company last forever?
Yes, the logo of a company can last forever. It will need a few adaptations to change over time, but if it is a timeless logo, it can last forever with minor changes. The Nestle logo is the same since it started in 1868. They only added colors and animations over time.
Are fonts important in making a logo timeless?
Yes, they are essential because some fonts are associated with trends. Hanahelia font was quite famous in the 80s, but no one uses it nowadays. So, instead of following the trend, choose something that looks good and unique.
Are minimalistic logos unattractive?
No, minimalistic 3D animation logo designs generally perform better than complex and over-decorated ones. Some logos are so complex that people start feeling anxious just by looking at them. Minimalistic logos can be attractive and engaging as well.
Conclusion
In this blog, we explained in detail how to make a timeless 3D animation logo that will last forever. If you follow these guidelines, you will need only a few minor changes in your logo over the years.
We at Prolific Studios can help you create genuinely timeless logo motion graphics that will grow with your brand over the years. We have the best team that specializes in 3D animation, logos, and motion graphics. So get in touch with us right now!
