An explainer video is a concise, short-form video often utilized for marketing or sales purposes to showcase a company’s product, service, or business concept effectively and efficiently. These videos are designed to convey complex ideas or features simply and engagingly, making them easily comprehended by viewers.
Typically, explainer videos are hosted on landing pages or prominently featured on a company’s website homepage to capture visitors’ attention and provide them with a quick understanding of what the business offers. Animated explainer videos can be a crunch point for your needs to promote a product, explain a concept, or engage your audience.
Whether you are a 2D animation enthusiast or an explainer video services provider, you need the right software to create professional-looking animated explainer videos. We will explore the ten best software options for animated explainer videos in 2024.
Each software option offers unique features and functionalities, catering to different skill levels and video production needs. You can create high-quality animated explainer videos that effectively communicate your message and engage your audience if you choose the perfect software or tool wisely for your needs.
Here are Top 10 Software You Can Use
1. Adobe Premiere Pro
Adobe Premiere Pro is a professional video editing software widely used in the industry. It offers extensive tools for creating explainer videos with high-quality visual effects, motion graphics, and audio editing capabilities. Users can achieve professional results and create engaging explainer videos with its intuitive interface and advanced features.
2. Animaker
Animaker is a user-friendly cloud-based software that simplifies creating animated explainer videos. It provides a wide range of pre-built templates, characters, and assets, allowing users to produce visually appealing videos without requiring technical expertise. With its drag-and-drop functionality, Animaker makes video creation accessible to beginners and professionals.
3. Soapbox
Soapbox by Wistia is a video creation tool designed for businesses and marketers. It offers a straightforward interface and easy-to-use features that allow users to record, edit, and share animated videos effortlessly. Soapbox provides customizable video player options, branding capabilities, and analytics, making it an excellent choice for creating professional-looking explainer videos.
4. Synthesia
Synthesia is an innovative software that utilizes artificial intelligence and deep learning to generate animated explainer videos. It allows users to create lifelike avatars that speak multiple languages, making it ideal for creating localized videos for global audiences. Synthesia’s AI technology makes video production efficient and cost-effective, eliminating the need to hire voice actors or shoot live-action footage.
5. Powtoon
Powtoon is a cloud-based software that specializes in creating explainer videos. It offers a vast library of templates, characters, props, and transitions, allowing users to make visually engaging videos quickly. With its drag-and-drop interface and user-friendly features, Powtoon is suitable for beginners and professionals looking to create captivating explainer videos.
6. VideoScribe
VideoScribe is a popular whiteboard animation software that brings ideas to life using a hand-drawn style. It allows users to create captivating animated explainer videos by simulating the drawing process on a whiteboard. With its library of pre-drawn elements, users can easily create engaging videos for educational, storytelling, or instructional purposes.
7. Runway
Runway is an innovative software that employs machine learning models to generate animated explainer videos. It offers a unique approach to video production, allowing users to create animations based on text or image inputs. Runway’s AI-powered technology enables users to easily make dynamic and visually appealing explainer videos.
8. Loom
Loom is a versatile video messaging tool that can be used for creating explainer videos. It allows users to record their screens, add a webcam overlay, and instantly share their videos with others. Loom is known for its simplicity and efficiency, making it a popular choice for remote collaboration and creating quick animated videos.
9. Camtasia
Camtasia is a comprehensive screen recording and editing software widely used to create animated explainer videos. It offers a range of features, including annotations, transitions, effects, and audio enhancements, to enhance the visual appeal and quality of explainer videos. With its user-friendly interface and powerful editing capabilities, Camtasia is a reliable choice for professional video production.
10. Vyond
Vyond (formerly GoAnimate) is feature-rich software that enables users to create professional animated explainer videos. It provides a vast library of characters, props, templates, backgrounds, and advanced customization options. Vyond offers various animation styles and effects, allowing users to create visually appealing and engaging explainer videos tailored to their requirements.
To Summarize
Animated explainer videos are a highly effective way to engage and communicate with audiences. You can create appealing and compelling explainer videos that effectively capture attention and deliver your message. The ten software options mentioned in this blog, including Adobe Premiere Pro, Animaker, Soapbox, Synthesia, Powtoon, VideoScribe, Runway, Loom, Camtasia, and Vyond, offer a range of features and functionalities to suit your specific needs. So, if you are an experienced 2D animation production company or an individual animation artist providing explainer video services, choose the software that aligns with your requirements and create amazing animated explainer videos in 2024.
