In the modern era, digital technologies keep showing fast changes in the design field. The trending keeps changing, and designers have to keep themselves with trends.
And motion graphics is one of the latest trends this year.
Animated logo in motion graphics is beneficial for marketing and brand visibility. Motion designers enhance the static logon into something new and special. Today’s brands have started sharing animated versions of logos in the industry, but why do enterprises use animated logos? Why is it getting popular?
In this blog you’ll learn what profit logo motion graphic service is providing to the brand and where it can be used.
What Is Logo Motion Graphic?
A logo represents the brand; it shows the company’s or its product’s personality and plays an essential role in brand strategy. A strong logo can build a connection with potential or targeted customers, and animated logos narrate the brand story. It’s an animator’s job to establish a strong image of a brand, which serves as a pillar in the success of marketing.
Static logo or print-focus logo is now an old strategy. The technologies of modern esa opens the door for new opportunities and advantages for professional’s need. To bring life into static Logo designing, designers introduce motion graphic services in logo animation.
The animation can be between simple moves and a short video. The designers and company stand on one page to decide which logo animation suits the brand or product visibility, so they choose accordingly to attract clients.
Today, tools are becoming standard for creating animated graphics easily. Even more, some talented designers are very clear in creating animation. If there’s a case where the brand needs a complicated video, it’s best to approach an animation studio that specializes in motion graphic animation.
Why Brands Using Logo Animation?
The animation logo trend is creating its place. Several companies from the animation industry are rapidly hiring animation specialists. The question is, why is it growing so fast?
The modern and forceful way animation studios use them is by creating animated business logos. It can highlight the company’s aim or be a short message to approach the targeted clients. Additionally, it’s a great way to make yourself unique from the industry since it enhances the originality of the brand.
List down all the benefits motion graphic logo brings:
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Eye Catching:
Attention is the valuable factor from which you gain a lot of customers. If you’re successfully grabbing their attention, it’ll automatically lead to conversions and create brand loyalty.
Movement gets the most attention, and there’s no doubt about it. No matter where, which type of animation we’re looking at makes us stick to it. Motion graphic plays the same role in focus-holding for brands.
Animated logos stand out with the clear perspective of the brand compared to the static logo, more information, and a glimpse to attract the customer to encourage the desire to find out more about the product or brand.
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Storytelling:
Brand’s are using video content and it’s becoming essential for successful strategy for business, explainer video and video testimonials or short-format videos are becoming normal, not everywhere but definitely on social media. Animated brands are taking benefits from the following and to be acceptable, and permit designers and marketers to enhance their storytelling.
If you add motion graphics in your logo that allows you to add context and deep knowledge, most essential is to provide a hint to your audience what they get after consuming the services or product. A simple logo cannot stand in this. Motion graphic services level up your brand. You can utilize the storyline in several ways, such as, onboard screening, ads, iconographic, process walkthrough, infographics, etc.
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Awaken The Emotion:
Logo animation displays a structure that plays with the customer’s heart. If it comes from a genuine awareness and support place, you can create any animation to have a positive impact and enhance the emotions.
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Engagement:
Now you determine that you can tell a better story, and viewers will emotionally respond to attract the main element needed for building community and loyalty of brand creation: Engagement. The animation logo is excellent for conveying information to the audience to share and converse about the change in branding.
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Cost-Effective:
Enhancing graphics on your website by switching to vector lines for both dynamic and static logos is something we’ve mastered. Even in why SEO is Important for your ranking and traffic, your UX must be smooth and animation exceptionally helps you to scope this as well.
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Impact On SEO:
Enhancing graphics on your website by switching to vector lines for both dynamic and static logos is something we’ve mastered, even in why SEO is Important for your ranking and traffic. Your UX must be smooth, and animation exceptionally helps you to scope this as well.
For startups, replace a section of heavy hero video with a feather-light section hero SVG animation that characterizes your logo animation to keep the speed light and fast of page loading. An attractive logo lowers the chance of bounce rate and increases the time visitors spend on it—every second counts and matters spent on the page.
Final Thought:
All the advantages we observe in this blog now have a good reason to put a motion graphic logo against a static logo. It’s an effective promotional tool that helps in remembering, brand awareness, storytelling, and effectiveness on SEO. Before creating logo animation, consider the goal and aim of the company’s business. Don’t forget to remember the personality it’ll show
If you’re in search of an animation studio? Check out the portfolio. We are here to help you with any services you need, from 3D logo animation to whiteboard animation, graphic motion services, and many others.
