Explainer videos are the best marketing tool for small businesses for many reasons. In today’s online world which is a competitive market, your need to establish a brand presence that offers strong online visibility is more of a necessity than just a need. With the rise of video animations, explainer videos have become a powerful medium to help businesses break barriers in every industry. Whether you’re part of an enterprise solution or an SMB, having an explainer video marketing your business value can increase your chance of landing more sales & bringing in more conversions.
Are you someone who is running a small business and yet, you’re wondering why you need an explainer video for your digital success?
Here are 5 reasons why your small business might just be in dire need of an explainer video. So without further ado, let’s dig into the details.
1) Explainer Videos Simplify Complex Concepts
In an era where people are constantly bombarded with information, it’s becoming increasingly difficult to get your message across clearly and concisely. This is where explainer videos can help. By presenting your complex concept or product in a fun and visually appealing way, you can grab your viewer’s attention and hold it long enough to get your message across.
For example, if you want your target audience to learn about a particular product or service which you’re marketing, you can explain how it functions & educate your audience in a fun-filled way with an explainer video. You can also share insights on how the product will solve the customer’s problem. The best thing about these videos is that they are well structured, short & engaging.
2) They’re Great for SEO
As Google continues to place a greater emphasis on video content, using explainer videos as part of your SEO strategy can be extremely beneficial. By including a video on your website, you can make it easier for potential customers to find you online. In addition, explainer videos can also help to improve your ranking on search engines.
For example, if you want to rank higher for a certain keyword, you can create a short video that is related to that keyword and includes it on your website. This will help you to improve your ranking as well as attract more visitors to your site.
3) They Are An Effective Marketing Strategy for Business
With so much competition online, it’s essential to have a marketing strategy that will help you stand out from the rest. Explainer videos can be an extremely effective way to do just that. By presenting your business in an engaging and visually appealing way, you can grab your viewer’s attention and hold it long enough to make a sale.
In addition, explainer videos can also help to build brand awareness and loyalty. As your viewers watch more of your videos, they will begin to associate your brand with the positive messages that you’re spreading.
4) They Help Increase Conversion Rates
One of the main goals of any business is to increase its conversion rates. This can be difficult to do without the help of an effective marketing strategy. Explainer videos can help to increase your conversion rates by making it easier for potential customers to understand what you’re selling and how it works.
Also, explainer videos can inspire trust in your brand. As your viewers watch you explain your product or service clearly and concisely, they will begin to trust that you know what you’re talking about. This can lead to more sales and conversions in the long run.
5) They’re Affordable and Easy to Produce
Another great thing about explainer videos is that they are affordable and easy to produce. With the help of a good video production company, you can have a high-quality video created for your business at a fraction of the cost of traditional advertising.
So when you’re getting a solution at a reasonable cost, why would you not want to take the opportunity with a great explainer video?
There you have it – 5 reasons why your small business should consider using explainer videos as part of its
In conclusion, there are many reasons why small businesses should consider using explainer videos as part of their marketing strategy. By presenting your business in an engaging and visually appealing way, you can grab your viewer’s attention and hold it long enough to make a sale. Are you in search of a reliable company to help you with your next explainer video animation service in Texas? Prolific Studio is a top-tier production house with the experience and skillset to help your business succeed.
Contact us today for a free consultation!
