3D animation is an excellent medium to engage, educate and entertain your target audience. However, in a dynamic corporate landscape, trends and consumer behavior tend to change frequently nowadays. Therefore, as a company, you must keep your ears to the ground and track the new trends to make 3D explainer animated videos.
Regardless of the niche your business belongs to, 3D animation services producing explainer video animations can offer a wide range of benefits. These include outreach expansion, enhanced consumer engagement, and higher conversion rates.
That said, if you wish to benefit from the 3D animation service, here is how you can create excellent 3D animated explainer videos for your company.
Top 6 Benefiting Trends For 3D Explainer Animation Video
An explainer video animation can help your company train employees, educate customers, and present ideas to clients and investors. If you are a business thinking about making 3D explainer animation videos., here are the top trends you must follow this year.
Trend #1 – Art of Storytelling
Let’s be honest, we all love stories no matter how young or old. Therefore, storytelling stays the top trend in making highly engaging 3D explainer video animations for businesses. From employee onboarding to a highly effective marketing campaign, a solid storyline allows you to convey a strong message.
A well-thought and creative story will help your company draw the attention of potential candidates, existing and new employees, investors, and business partners. You can also use the art of storytelling to produce 3D video animations to explain the processes while building a deeper human connection with your audience.
Trend #2 – Augmented Reality (AR)
The use of augmented reality or AR is growing in demand. From 3D animation companies to game development studios, many sectors are using AR technology to create a highly immersive user experience in their niche.
Whether a product manufacturer or an architectural firm, you can create highly engaging and realistic 3D explainer video animations to present your products and services.
Trend #3 – Incorporating Emotional Aspect
No matter the purpose of 3D animation video production, it is only effective if you can stir emotions in your viewers. Therefore, you must follow the trend of evoking emotional responses among your audience to establish deeper connections.
Laughing, crying, amused or excited, if your 3D animation explainer video is strong enough to provoke emotions, your customers are more likely to identify with your brand message. Working with highly professional 3D animation services will help you ace this animation trend.
Trend #4 – Grainy Texture
Currently, you may notice that a lot of modern 3D animated videos use a grainy texture feel in the visuals. This animation effect is the most popular and widely appreciated trend in 3D explainer video animation for companies.
Incorporating a subtle grainy appeal to your corporate video animations and illustrations allow your video animation production to appear more engaging and authentic. You can use this visual effect in combination with various 3D animation styles to give your graphics a real-world feel.
Trend #5 – Liquid Motion
Liquid motion is a geometry-based animation style that is in demand these days. This 3D animation effect involves using organic shapes that can transform like a liquid while splashing and smearing back and forth to create new shapes.
If you want to create a 3D animation explainer video with continual movements and unique morphing techniques, liquid motion is an excellent animation style. You can ask a 3D animation company to incorporate this particular trend to draw your viewer’s attention and keep them captivated.
Using liquid motion will also enable you to engage your customers and watch the video animation longer, with the possibility of completing the desired call to action.
Trend #6 – Mobile Optimization
According to statistics, over 99% of modern-day customers use mobile devices to watch video content. Therefore, if you are thinking about 3D explainer animation video production, make sure that it is optimized to engage mobile users as well.
This also includes producing animated explainer videos in a format compatible with most social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, etc. This will increase the reusability of your animations to boost your company’s outreach, conversion rate, and sales volume.
Making 3D Explainer Animations with Prolific Studio
Now that you are aware of the six best trends to create engaging and entertaining 3D explainer videos, it is time to start your search for the right 3D animation production company. The best tip here is to search for a company with proven experience producing animations for your sector.
Once you have short-listed the best 3D animation services in your area, gather as many price estimates as possible. The next step will be to compare all the quotes and select a 3D animation studio that offers you the best value for money.
If you are a company searching for a US-based 3D animation service provider to make your 3D explainer animation, Prolific Studio can help. We have a portfolio of thousands of 3D explainer video animations created for hundreds of satisfied clients.
Have an idea in mind? Speak to our 3D animation team today!
