Did you know video content not only boosts your brand awareness but also increases user engagement? According to statistics, users’ information retention rate is 60,000 times more with visual information compared to text-based content.
Therefore, if you are a company thinking about creating an effective digital marketing campaign, incorporating 2D/3D animations will help you in more ways than you can imagine. The best part is that you can create an animated video to cater to a broader range of audiences regardless of age, gender, location, etc.
So, how can 2D/3D animation help your company in 2023? Let us explore ways to use this powerful technology for your corporate benefits.
5 Benefits of Animations for Businesses
Regardless of which niche your company belongs to and the size of your organization, a 2D/3D animation can help you enjoy the following benefits.
Lasting and Flawless Brand Image
The first impression is the last; however, it is the memorable one that lasts longer. Therefore, if you wish to create a remarkable image of your company for the target audience, 2D or 3D animated videos are an ideal medium for you.
You can use animations to produce high-quality, immersive advertising and marketing content. A well-thought storyline and a carefully conveyed message with entertaining animations will allow you to create a memorable user experience for your clientele.
You can also use techniques like product modeling and product animation to help customers understand how your products work or offer value for money.
Most modern-day businesses and brands leverage animation technologies to produce creative, fun graphical content to entice their audience. You can come across gazillions of ads playing on your television, laptop, and mobile screens during holiday seasons like Halloween, Thanksgiving, and Christmas.
The idea is to strike a chord with existing and prospective customers and persuade them to buy from you.
User-friendly Comprehensibility
Do you want to present a complex idea, convey a stern message or explain a critical business process? You can do all that and more using animation services. For example, you can leverage the 2D animation service to create a series of whiteboard animations to break down a complex idea into easy-to-understand pieces.
On the other hand, hiring a 3D animation company will allow you to convey even the toughest messages in a subtle fashion. You can also use both animation techniques to educate your staff or launch a digital marketing campaign.
You can create a short animation or an animation series to convey technical ideas or simply entertain your customers. The easier your content to understand, the higher your user’s information retention rate will be.
If you can stay on top of your customers, they are most likely to pick you over other competitors in the market.
Boost in Conversion Rate
Modern-day users prefer to consume data in a visual format instead of reading long textual content. As a business, you can incorporate 2D/3D animations on your website and social media pages. This will prevent your customers from bouncing off to a competitor and encourage them to spend time on your website.
According to statistics, 64% of customers are likelier to complete your desired call-to-action after watching a video. A call-to-action is a task that you want a user to complete. This can be as simple as filling out a form, subscribing to a newsletter, or completing a purchase. The more time a customer spends on your website, the higher the chances of conversion.
It may come as a surprise, but users are more likely to watch your product animation video than read a tutorial or blog about it. This will not only provide an entertaining experience but also help your customer retain more information about your product or service.
If you wish to increase your conversion rate, add a call-to-action button at the end of your animated video. This will encourage the user to enter your sales funnel.
Offering Fun and Entertainment
Animated cartoons have entertained generations for almost a century. Just like grabbing the attention of children, you can create corporate animations to add oomph with the essence of fun and entertainment. This way, your staff and clients are more likely to watch the video and engage with your company.
Moreover, animations are an excellent storytelling medium to entice your audience. Animation presents limitless possibilities. The best part is that there is no set formula to produce animation, and the story does not need to be accurate or realistic.
All you need is to add elements of fun, imagination, and creativity in your animated video. This way your customers will watch it to learn about your company, products, and/or services.
Reusability
Animations can help reduce the hassle and avoid the wastage of resources involved in updating text-based content. You do not need to reshoot or rewrite the storyline to update a video animation. A good way to address this is by refreshing the content of your animations at any time using the software.
You can even customize an animated video by making changes without reshooting a different version for a diverse audience. Just make the necessary changes required and upload the same animation on various platforms for various purposes.
You can use the same animation to promote your products/services on a website. Alternatively, use it as a social media post or run it as a paid ad on streaming services. This makes animation one of the most cost-effective solutions to train your staff or deploy a digital marketing campaign.
Unleash the Power of Animations
From a robust training medium to a powerful digital marketing tool, animations are an excellent way to connect with your audience. You can also convey a message and promote your brand. Remember, animations present unlimited opportunities to create brand awareness and attract customers. All you need is a bit of imagination, creativity, and a reputable 2D/3D animation company to produce high-definition animations.
