The market value of medical animations was USD 268.81 million in 2021 and is expected to reach USD 1219.84 million by 2030.
The effectiveness of this medium is making many healthcare providers hire medical animation companies to improve their understanding of complex biological processes for their patients, as well as to help reduce the overall costs of their marketing objectives. Additionally, animated video content has become a powerful tool for corporate training, enhancing workforce education and long-term business growth.
Let’s go over how medical animation is helping reduce healthcare costs while improving patient outcomes and growing businesses.
How Does a Medical Animation Studio Help Reduce Healthcare Costs?
Medical animation companies can help in reducing healthcare costs through various means. Here’s how:
1. Educating Patients
Medical animations, whether 2D or 3D, can help patients understand their conditions and treatments and grasp complex medical information, such as compliance, making them more likely to follow their prescribed care plans accurately and timely.
2. Enhancing Surgical Training and Reducing Errors
Medical animations are also invaluable in training healthcare professionals. They can visualize surgical procedures with intricate details, which can be revisited multiple times for practice and understanding.
These animations can prepare surgeons for complex surgeries, reducing the likelihood of errors.
To reduce complications and aid in surgery recoveries, animations depicting specific heart bypass surgery steps can allow surgeons to visualize the process before starting the surgical operation.
“The future of healthcare lies in the fusion of technology and human empathy.” – Dr. Eric Topol, Cardiologist and Director of the Scripps Translational Science Institute
3. Facilitating Faster Drug Development
Pharmaceutical corporations can facilitate the development and approval processes of new medications by utilizing medical animations to show how the advertisement interacts with the body at the molecular level.
Animations showing how a drug specifically targets certain cells or how it alters biochemical pathways can simplify the explanation and improve the understanding of the drug’s mechanism of action to the regulatory bodies.
Using such animations can allow corporations to save costs related to prolonged development cycles while speeding up approvals.
4. Supporting Telemedicine and Remote Consultations
In the world of telemedicine and remote consultations, medical animations prove to be invaluable tools. Such animations can easily demonstrate things like medical conditions and treatment plans during virtual consultations, which is more convenient for the patients.
A good example would be when a doctor demonstrates the procedure for knee surgery during a remote consultation. This, in turn, helps the patient lower their anxiety and understand what to expect from the procedure, which reduces the need for additional follow-up visits and costs.
5. Streamlining Administrative Processes
Medical animation companies can also help simplify administrative tasks such as billing procedures or insurance benefits through simplified animations.
These can greatly reduce the time and resources spent on patient inquiries and help streamline the administrative processes in healthcare facilities.
An animation that explains how to navigate insurance claims or one that gives an understanding of hospital bills can save administrative staff time and reduce the likelihood of billing disputes.
Read also: How Whiteboard Animations Simplify Tech Concepts for Startups
Latest Trends in Medical Animation Technology
Medical animation is ever-evolving, and healthcare providers need to follow the trends to get the most out of it and be relevant in the industry.
Here are some latest developments in the field:
1. Virtual Reality (VR) and Augmented Reality (AR)
VR offers users an interactive experience in a simulated space, while AR enhances the existing environment by adding virtual formats to it.
Some of the surgeons in major healthcare institutions are using AR glasses which show the heart information of the patient on the display when operating.
VR, on the other hand is transporting medical students into a virtual operating room, allowing them to practice procedures in a simulated environment.
2. Interactive and Personalized Animations
Modern medical animations are more engaging and tailored to the unique needs of individual patients, providing an immersive experience that enhances patient satisfaction. Their interactive nature also makes them valuable for educational platforms, where 3D visuals help simplify complex medical concepts for learners.
For instance, users can be able to manipulate certain body systems or show procedures and animations that affect the particular patient’s condition where the specific animation shows the appropriate info needed.
3. Artificial Intelligence (AI) Integration
AI is enhancing medical animations by providing more detailed and predictive visualizations.
AI assists in creating accurate animations based on extensive data and forecasts the outcome of a disease in relation to the treatment it is likely to receive.
For instance, AI can create an animation that demonstrates the effects of certain tumor cells on a new cancer treatment and gives doctors and patients an idea of what options to pursue.
4. High-Fidelity Graphics and Real-Time Rendering
Modern advanced graphic technologies render medical animations in real-time, which makes patients more dynamic, and great content enhances understanding and learning and helps the patient.
Because of how detailed they are, these animations are especially beneficial for students in medical disciplines because they can accurately depict processes that are otherwise very complicated biologically.
5. Integration with Electronic Health Records (EHR)
Combining animations with electronic health records (EHR) provides a single point of access to video materials within the patient’s records.
The integration permits physicians to illustrate animations during a patient visit for further explanation of the medical conditions and procedures in conjunction with the patient’s information.
A physician might, for instance, show the significant differences by ensuring that the past and current MRI scans of the patient are placed side by side.
Medical Animations: Reduce Cost and Increase Sales
Medical animation has the potential to dramatically cut costs in the healthcare sector by improving comprehension, enhancing surgical education, accelerating pharmaceutical research and development, enabling telemedicine, and improving administrative workflow.
Also, there seems to be no limit to creating medical animations, thanks to virtual reality, augmented reality, artificial intelligence, and advanced graphics.
To make the best of these impressive marketing tools, it is important to work with experienced firms such as Prolific Studios, one of the best animation studios in LA, if you want to penetrate the very competitive medical animation market in the United States.
You can check out our brief and easily accessible consultation page or visit our website. Contact now.
