2021 brought in two of the biggest news of the year. Firstly, Facebook rebranded itself as Meta, and second but most importantly, Metaverse was officially announced to be on its way. This sent the entire planet into a frenzy and made metaverse a buzzword.
If you are a metaverse aficionado and wondering how you can join the metaverse, this post is for you. Not only will you learn about metaverse but also if it is right for your business. So, without further ado, let us dive right in.
Why Should a Brand Invest in the Metaverse?
The idea of a multidimensional immersive universe with endless possibilities is intriguing not only to consumers but businesses also. As a business, you will not just sell your product or service but create a futuristic user experience for your target audience.
The metaverse comes with a promise of technological evolution that will transcend our digital and physical realms. Operating on Web 3.0, decentralized internet, and more in control, the metaverse will transform society and how we do business, go shopping, and handle our finances.
The majority of the world’s major brands are already exploring how to access the metaverse, and more will get in line soon. However, if you are a business thinking about how to access the metaverse, doing so right now may get you an early-bird advantage.
5 Steps to Join the Metaverse
If you are a business that wants to explore how the metaverse can help boost your profit, here are five steps on how you can enter the metaverse.
Step #1 – Understanding the Concept
Before you dive into the world of Metaverse, understand the concept. The way it works and the implications, opportunities, and repercussions it may or may not have on businesses and industries are of great importance.
Now, you do not need to earn a degree in metaverse studies, but having sufficient know-how about the playing field you are about to enter will help you execute a successful brand strategy.
So, to begin with, the metaverse is a revolutionary technology that will combine the elements of physical and virtual worlds. This integration will allow users to interact, connect and communicate with each other.
As a business, you will be able to promote your products and services to a wide range of audiences from all over the world. The best part is that transactions are not a problem as all financial proceedings will occur on the blockchain, which is fast, seamless, and far more secure than any traditional transaction methods.
As metaverse will be a decentralized platform, it will also give your business complete control over your finances and remove any intermediaries and authorities asking for extra money whatsoever.
Step #2 – Checking if Metaverse Aligns with Your Brand’s Objective and Target Audience
While the metaverse is open to all, you must gauge how beneficial it is for your brand to get involved at this stage when the metaverse is still in its infancy phase.
For instance, millennials and Gen-Z will be the primary participants of the Metaverse. You must ask yourself if your brand, product, or service offers something for this audience. If yes, the metaverse is worth looking into.
On the other hand, what if you are a product or service provider offering services to the baby boomers or Gen X. in that case, it is highly unlikely they will join metaverse or go there looking for what your brand sells?
So, think carefully if joining the metaverse actually complements your business goals and if your target audience is going to be there at all.
Step #3 – Leveraging Virtual Reality
In order to join the metaverse, you will have to use virtual reality (VR) technology. Whether an entrepreneur, brand owner, or freelancer, you will need a 3D virtual avatar. This avatar will be your physical/virtual representation in the metaverse to interact with people and carry out tasks.
So, you will have to find a metaverse-building company to help you get started. You will be using VR headsets to enter the metaverse and carry out marketing and make sales just like you would in the real world.
Step #4 – Investing and Joining in the Metaverse
Once you have explored the above-mentioned steps, you should have a conclusive answer if joining the metaverse is beneficial for your business. If it is a yes, it is time for your business to enter the metaverse. However, it is best to experience what it feels like to be in the metaverse as an individual.
This will help you get a perspective and how you can entice and engage your potential customers in a creative and fun way. For this, you will require to choose the metaverse platform.
Step #5 – Choosing a Metaverse Platform
Choosing a platform you will use to join the metaverse is an exciting and important decision. It can be as simple as downloading software, purchasing the hardware, or creating an avatar.
Suppose it is brand activation you are after. In that case, you will have to collaborate with a metaverse platform and find out how to bring your idea to life. The best way will be to collaborate with a metaverse development company and let their experts help you pick a platform.
Once you select a metaverse platform, it is time for you to align your brand strategy and target audience and execute your metaverse marketing campaign. If you are wondering which platforms are currently popular, the following list is an excellent place to start.
- Axie Infinity
- Decentraland
- Fortnite
- Horizon Worlds
- Eluvium
- Roblox
- The Sandbox
- Virbela
What Do You Need To Join The Metaverse?
“What do I need to join the metaverse?” a question that pops up in every newbie’s mind. Well, what you need to join the metaverse depends on various factors, such as the experience you wish to create and the platform you are going to choose.
Regardless of which platform or experience you choose, either way, you are going to need an avatar. You will create an avatar at the time of joining the metaverse community.
For Mobile Metaverse
Metaverse platforms such as Fortnite allow you to join the metaverse via a game console, PC, or smartphone. However, you have to remember that smartphones and tablets currently may not have enough processing power to provide an ideal user experience or performance.
For Platform-based Metaverse
On the other hand, platforms such as Decentraland will require you to create a digital wallet before joining the metaverse. You may enter the metaverse on Decentraland by using an avatar, even if you do not have a digital wallet. However, you will not be able to buy or sell anything.
What Technology Do I Need to Join the Metaverse?
If you wish to enjoy the full immersive experience in the metaverse, you will have to invest in a good wearable headset device. This can be a virtual reality (VR) headset such as Meta Quest 2, Oculus Touch Controller, Valve Index, PlayStation VR, etc.
The Takeaway
Now that you know how to join the metaverse, it is time to find out if it is suitable for your brand. Simply use the above-mentioned steps to get started, or you can hire a metaverse development company today.
