A few days back, we had a fun time watching one of those black mirror episodes called the “Bandersnatch?” If you haven’t experienced the interactive video yet, just log into your Netflix account and check it out for yourself. It’s a really cool interactive episode that enables you to decide what your characters would do next!
Based on your choices and recommendations, you get an interactive video session that’s worth your while. In Bandersnatch, you have the ability to decide the fate of your characters yourself.
But here’s the amazing news, long gone are the days when interactive videos were only limited to the filmmaking industry alone. Today, these interactive videos are massively being used by businesses big & small.
Interactive videos are the perfect platform to keep your audience hooked & engaged.
Therefore, in this article, we are going to talk about interactive videos expressing its value & significance. It will help you to understand how you can benefit from these interactive videos in the near future.
What are the Functionalities of an Interactive Video?
There are so many times when you simply want to skip the storytelling and go instantly to the value a certain product or service is offering? Similarly, you may want to check the product/service from a different angle or even choose a certain angle of your choice to view the brand in your own way!
Well all of this and much more is achievable, thanks to interactive video sessions.
So what are some of the things which you can add to make your interactive video more engaging?
- A 360 View: It is becoming quite common nowadays. The 360-degree view allows users to display their respective store in a 360 degree view so you can have a highly immersive experience online.
- Creating Hotspots: With hotspots, you can have clickable areas in your video. They can be called to action buttons, web page overlays, additional information, or character details which you can view.
- Add to Cart Links: As the name suggests, you can easily click on a product during the video and add that particular product to your shopping cart in real-time. It can help you ease your purchases.
- Quizzes, Surveys, Games: These can be a great source to engage the audience & generate quick leads on the double. It’s a great way to bring more audience to your business altogether.
Why It’s a Great Idea to Use Interactive Videos in Your Content?
We as humans are hardwired to always crave for personalized content.
After all, each and every one of us want to feel special one way or the other. With interactive videos, you can have the best of both worlds. You can have a fun & engaging experience as well as the feeling of being special. You can feel that the product is designed to bring the best value to your doorstep.
It is the perfect tool to enhance your experience & showing your involvement in the brand.
People Remember Things Which Are Interactive
There’s a lot of competition in the online world. To stand out from the rest, you need to appear more interactive. With interactive videos at the center of your marketing efforts, you can easily break that ice with your target audience quicker than the rest. And if you’re there first, you can easily land your sale.
In short, interactive videos can be your safe haven. They can lend you a hand when you’re in need of one.
Why are interactive videos a winner among the target audience?
1) They are much better in comparison to linear videos.
2) They are the perfect tool for boosting your market strategy.
3) They can improve your marketing ROI by a great margin.
4) People won’t have to wait for the video to end to make a purchase
And the list of benefits can go on and on.
It’s the Master Tool in Lead Generation
As I said, Interactive videos are a great tool for creating an interactive experience for your target audience. They are a master platform for lead generation. Imagine your brand content being available far and wide across multiple platforms in the form of quizzes, games, polls, and other things. They play a great move to collect information on your customers & prospects. And that’s only the tip of the iceberg, with Interactive videos you can go the extra length. You can participate & have better opportunities.
What Is the Best Way to Get an Interactive Video?
Although, the market has plenty of tools that allow you to create such experiences; however, there is only a handful who can actually give you a result that’s worth the wait!
At Prolific Animation Studio, we can help you create an interactive animation video customized to your desired preference. With our years of experience you won’t have to worry about anything.
Our animators, visualizers, and branding strategists can give you an interactive video experience that you won’t ever regret. Feel free to get in touch with our company anytime soon.
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