Are you a business wondering how to achieve success in the modern corporate sector? If yes, you need to invest in a mobile app depending on your brand’s needs. This will enable you to interact with prospective and existing customers and provide a better customer experience.
Whether you are a restaurant owner, a game development company, or a fintech organization, a mobile application can help your business in more ways than you can imagine. However, before diving into the role mobile apps can play in boosting your business, let us find out the types of mobile applications you can develop for your business.
5 Types of Mobile Apps for Businesses
Regardless of the niche and size of your business, you can use any of the following five types of mobile applications.
1. Task Resolution Mobile Apps
A task-resolution mobile app can help users and customers enjoy services or execute tasks remotely. This includes placing orders, purchasing, making payments, upgrading, etc.
2. Loyalty Mobile Apps
You can create a mobile app offering loyalty offers with incentives for your best and repeat customers. This will help you earn long-term customer loyalty.
3. Entertainment Apps
An entertainment app can help your customers get hooked to your brand. For example, you are a restaurant business. You can create an app where customers can complete a puzzle and win a discount voucher. On the other hand, if you are an educational institute, you can create small gaming apps to make learning a fun process for your students.
4. Customer Service Apps
You can build a customized customer service mobile application to allow real-time communication with your clientele. The app will not only allow you to interact with your customers directly but also address their queries right away. Doing so will enhance your brand’s customer experience.
You can also integrate a live chat option within the app for a prompter response to your customer’s concerns and feedback.
5. Content-based Apps
Whether an influencer, blogger, celebrity, or service-providing company, you can use a mobile app to share content with your target audience.
For instance, you are a game development company. You can use a mobile app to share content about your upcoming game, trends in the gaming business, tips for gamers, etc. in case you are a chef, you can publish your own food recipes on the app for your audience.
Teachers and educational organizations can use content-based apps to deliver lectures. You can also use an app as a library or online classroom for the students to access their coursework.
15 Ways a Mobile App Can Help Your Business
While there are numerous reasons why a mobile app is essential for your business, here are some of the most significant ones.
1. An App Can be Your Personalized Marketing Medium
You can give your marketing department an added advantage by building a mobile app. This way, your marketing campaign can reach your target audience in the comfort of their own home.
Your customers will not need to log on to your website or check their inboxes to see your promotions. You can send live notifications and in-app messages to your customers. A mobile app can help you create a direct stream or channel to reach your existing and potential customers.
2. Boosting Customer Loyalty
One of the best ways to boost your business success is by improving your customer retention rate. Therefore, you can run customer loyalty programs on your mobile apps to reward your best customers.
You can offer instant rewards such as coupons and discount vouchers. On the other hand, you can also provide personalized product recommendations for a more customized shopping experience. All of these features in a mobile app will boost your customer loyalty and repeat business.
Do not forget that loyal customers are also your brand ambassadors recommending your business, products, and services to others in their network. This can also help you gain new clientele without any extra spending on marketing or promotion.
3. Enabling Omnichannel Sales
If you want to give your customers a seamless shopper experience, you can use an omnichannel sales approach that can cater to users of different types of mobile devices. Therefore, you can create apps for IOS and Android platforms.
This will allow you to kickstart your omnichannel sales strategy and target audience with various forms of IOS and Android devices simultaneously. If you are a small or medium-sized business, an app can help create an omnichannel experience by letting your customers browse, shop and buy using their mobile phones.
4. Enabling Higher Revenue Generation
Higher consumer engagement can translate into higher revenue generation. Therefore, if you want to boost your chances of bringing in more money, you need to come up with new means to enter prospective clients into your sales funnel.
This is where your business needs a well-designed mobile app. As an app owner, you will need features specific to your company and customers’ needs. For instance, you can create a user category that will control the type of products and services you market to the customers.
The user segmentation will allow you to send personalized messages to specific customers based on their demographics, such as age, gender, location, profession, interests, ethnicity, etc. You will also be able to offer personalized discounts and loyalty programs to each customer category.
5. Gaining Competitive Edge
Having a customized and innovative mobile app can give your business a significant edge over other players in your niche. As a forward-thinking brand, you have to evolve according to the ever-evolving consumer behavior and today’s demand for mobile access, instant communication, and convenience to consume remotely.
This shift in customers’ behavior makes mobile apps important for your business. From the transportation industry to IT, retail to banking, and insurance to the healthcare industry, most companies are getting on board with the idea of building a personalized mobile application to serve their customers.
6. Get to Know Your Customers
The secret to a successful business is knowing your customers. You will only be able to offer an excellent customer experience with what your customers want, their desires, and their pain points. One of the best ways to get to know your clientele is to understand what they think of your business.
This is where a mobile app can help capture your customers’ feedback. Based on this feedback, you will be able to plan your future strategy accordingly. You can include various features and methods within your mobile application to capture the feedback and reviews of your customers.
For example, you can use widgets as they are the most frequently used in-app features. You can use a widget to generate open-ended responses from your customers on various aspects of your brand.
On the other hand, you can use in-app surveys. However, you have to ensure that you keep the surveys concise. This will help boost customers’ response rate. It is also crucial that your surveys are relevant to your brand, products, or services; otherwise, they may irate your customers.
Last but not least, you can also send out ‘Rate my App’ prompts whenever a user launches your applications.
The app ratings will most likely appear on the IOS app store or Google Play Store for Android apps. This rating will help showcase the customer satisfaction level. The better the rating, the higher the credibility of your app in the app store.
7. Integration with Social Media
User engagement is the center of eCommerce. The more people engage with your mobile app, the better your chances of generating leads and revenue. You can also integrate your mobile application strategy with social media channels.
The process is as simple as promoting your mobile app on social media pages. You can also get your mobile app users to subscribe to your social media channels and share the links within their network.
8. Navigating Your Brand with Control
Having a branded and tailor-made mobile app will give you added control over your business operations. This extensive control will benefit you by handling several aspects of your business in a better way. Let us explore some of these aspects.
1- Your app design will allow you to expand your branding strategy. You will be able to use crucial elements of your brand to attract the audience. This includes using logo, color, transition, and other animation effects. If you are looking for a new way to tweak your branding, the mobile app is a great channel to help you do so.
2- Security is one of the biggest concerns for both companies and customers. Therefore, instead of using a third-party web solution, it is best for you to build a personalized mobile app with 100% ownership and control over the security aspects. This will give you and your consumers peace of mind about the security of financial and personal information.
3- A mobile app will empower you to build long-term and strong relationships with your customer base. This will further allow you to nurture this relationship with a personalized shopping experience and communication.
9. Offering Added Value to Your Clientele
A well-designed and customized mobile application will make your products and services more accessible to your customers. Furthermore, a user-friendly app will help you boost customer experience by offering added value with remote buying and online payments.
10. Offering Uniqueness to Consumer Base
If you wish to stay ahead of the rest of the competition in the market, you must offer something unique in the market. In order to achieve this goal, you must introduce a mobile app with features that no competitor in your niche provides.
A great mobile app packed with exciting and unique features can give you the desired advantage. For example, if you are a restaurateur, you can build an app with a feature to order food before the guests actually arrive at your brick-and-mortar restaurant.
This will offer added value and enhanced customer experience as your customers will not have to wait in queue to place an order. If you have not built an app and are wondering what features will work best for your business, speaking to an app development company is an excellent way to get started.
11. Real-time Customer Relationship Monitoring
Are you a business that is struggling to understand your customers’ mindset? Maybe you have relied on conventional methods to conduct customer surveys to understand what your consumers want but did not get any answers.
Either way, by introducing a mobile app for your brand, you can get real-time data about your customer’s behavior, likes, dislikes, etc. This information will allow you to align your digital marketing and sales strategy as per your customers’ needs.
For example, if you are a retailer, you can use your app’s data to monitor and analyze how often a customer uses your app. You can also determine what types of products a specific customer likes. You will be able to use this information to promote relevant products and services for better chances of conversion.
Such an approach will help you build a long-term and positive relationship with your customers.
12. Real-time Engagement with your Audience
As you make your services and customer support more accessible to your customers remotely, it will help boost your customer experience. The rapid connectivity and communication will allow you to keep your clientele happy.
On the other hand, potential customers can get in touch via a mobile application to get the answer they need. This will increase your lead generation and conversion ratio.
13. Scalability for Startups
Are you a new business? In that case, mobile appl can play a vital role in establishing your business through its infancy.
If you are a startup, you are most likely operating on limited resources. Therefore, a mobile application is a great way to enable expansion without having to spend too much money. However, it will still require you to invest in building an app for your business.
14. Strengthening Your Brand
Modern-day customers love to consume information on the go. Therefore, you can use a mobile app to boost your digital marketing campaign. This will further translate into broadening and strengthening your brand awareness as you will be able to capture more prospective customers on the go.
From a marketing perspective, you can create an app that showcases your brand logo, color combination, and more to help your customers identify with your brand.
15. Your Data Miner
Data is king in today’s world, and companies pay big bucks to get customers’ information for marketing purposes. This is where a mobile app can play a vital role and act as your data collection portal.
Every time a user downloads your app or enters information, your database will register that information. You can use this information to contact the customer in the future.
Ready to Build Your Business Mobile App?
Are you a company that sells products or provides services? A mobile app can play a vital role in your business. A well-designed and tailor-made mobile app will not only improve your business operations but also boost your profitability exponentially.
A mobile application might be the missing link keeping your brand from reaching its full potential. The major shift in customers’ behavior towards mobile technology for their shopping and browsing needs has made mobile apps an inevitable and indispensable business asset.
Therefore, if you wish to align your business with the demands of the future, a mobile app is what your business needs. From branding to customer services and sales to marketing, a mobile application can be very important to benefit your business in more ways than you can imagine.
If you want to build an app for your business, Prolific Studio can help. Speak to our mobile app development team today for a no-obligation consultation and quote.
