Explainer video, as easy as it may sound, takes a down turn if it’s not created under the supervision of experts. In a digital age, where everything is rapidly growing, it has become essential that brands (big or small) must find new ways to market their values, products & services.
Today, we have a more learned audience where every other person has a smartphone & access to Google. If they want to learn something, all it takes them is to visit Google Search, type in their query and find a satisfactory generalized answer to what they are seeking.
It shows that people nowadays, don’t have time. They want answers and they want them quick. What if you, as a brand, want to give them all the info they are seeking for in just a matter of 5 minutes?
Your answer to that is getting your brand an animated explainer video.
They are the perfect thing for creating engagement as well as informing your target audience, the answers which they are seeking.
In this article, we are going to talk about some of the best practices that can make an explainer video a successful one. So without further ado, let’s begin.
The Audience Is Your End Goal
When it comes to marketing, we are all deeply ingrained in the idea of selling our product/service. Let’s just say, you’re making an explainer video on shoes and you’re associated with a brand like Nike. Now, Nike wants to sell their shoes and in the meeting they ask you to come up with a brand concept that will increase their sales exponentially. If let’s just say, Nike is a new brand on the block just starting out with selling shoes, what’s the first thing that’s going to come to your mind?
“To sell shoes!”
However, what you fail to include in the equation is, “your target audience”
Here are a few questions that I recommend you should begin with:
- Who is your target market?
- What are their pain points?
- What are the ways your brand can help them?
- What do you want from your target audience? (here’s where selling shoes comes in)
As you can see, every question is directed towards knowing your target audience. Once you have a strong idea about what you want from their end, then only is the time when you can start selling what you want to sell by quenching their thirst.
Start Strong But Keep Things Concise & Relevant
When it comes to putting together explainer videos, you may want to win the audience by drawing in their attention instantly. The very first second they lay their eyes on your video, they know that they want to watch through the whole thing.
This can only be achieved if your animated video has a strong opening. People love to see hard hitting facts, snappy statistics that convince them of your product’s values. Besides just coming out all strong, you also need to make your content relevant so it shows meaningfulness. They must be able to relate and understand what you’re talking about.
The longer your explainer video is, the more likely it will bore the audience so try to keep things relevant & short.
Use a Powerful Explainer Video Script
If you have to hire someone from outside your agency to put together the perfect YouTube script, do so. After all, we want you to have a powerful & compelling storyteller so your audience can understand what you are trying to convey.
However, if you have the content/script at hand, here’s what you need to do:
- Keep your script simple and short, you don’t have a lot of time.
- Stick with the point of your content and make sure to not deviate.
- Be informative, keep the language casual but relatable.
- Use metaphors and analogies if possible.
If you feel there’s some information that is of utmost importance, make sure to mention it multiple times in the video. And let’s not just forget to leave that door open, which intrigues your audience & potential customers to answer:
“What’s in it for me?”
If you can’t find a script writer, you can always go for a script writing tool.
So that’s just about everything you need to know if you’re planning to design an explainer video for your brand. Designing explainer videos to market your brand value is not everyone’s piece of cake. Therefore, we recommend that if you’re planning to get an explainer video to market your brand, you can always discuss your ideas with a professional video animation studio such as Prolific Animation Studios.
We have the best concept visualizers & video makers who can give you the absolute best consultancy. Want to talk about how explainer videos can reimagine your brand?
Get in touch.
