Marketers are increasing the use of explainer videos in 2024. Why? They grab attention, keep customers interested, and help with conversions.

Are you debating adding one to your next campaign? Wondering about the cost of an explainer video?

In this breakdown we’ll cover the expenses associated with explainer videos and what affects them. This will help you plan your budget and make smart marketing choices.

Let’s dive right in.

Understanding the Cost of Explainer Video

Alt text: Bar graph showing the cost of explainer video

The cost of an explainer video depends on a number of factors. These include the type of animation, video length, and the required animation quality. Along with other services like scripting, voiceovers, and revisions. 

Here’s a detailed breakdown:

Types of Animation used in Explainer Videos

2D Animation Services

• Cost Range: $1,000 to $5,000
• Description: This type of video is ideal for businesses who want a high-quality video within a limited budget.

3D Animation Services

• Cost Range: $5,000 to $20,000
• Description: 3D animations add more realism but need more complex software and expertise. Hence the higher cost.

Cel Animation 

• Cost Range: $3,000 to $10,000
• Description: Cel animation involves hand-drawn frames. This method is labor-intensive but offers a unique and artistic look.

Motion Graphics

• Cost Range: $1,500 to $7,000
• Description: Because of text and graphical elements these type of videos are Ideal for abstract concepts and data visualization.

Factors Influencing Explainer Video Pricing

Video Length

• Standard Length: 60-90 seconds
• Additional Cost: Every extra 30 seconds can add $500 to $1,000.
• Explanation: Longer videos need more production time, increasing the cost.

Scriptwriting

• Cost: $300 to $1,000
• Details: A Professional written script can convey your message without fluff.

Voiceover

• Cost: $200 to $1,000
• Details:  A professional voiceover artist can bring your video to life. Costs vary based on the artist’s experience and script length.

Music and Sound Effects

• Cost: $100 to $500
• Details:  Adding background music and sound effects makes the viewer’s more robust.

Revisions

• Cost: Included in some packages or an additional $50 to $200 per round.
• Details:  Revisions fine-tune the video to meet your expectations. It’s good to have a few revision rounds included in the package.

Example Cost Breakdown

Let’s say you have a 2D animated explainer video project. It is 90 seconds long and has professional scriptwriting and voiceover.

Here’s a rough estimate:

Service	Cost
2D Animation:	$3,000
Scriptwriting:	$500
Voiceover:	$300
Music and Sound Effects:	$200
Revisions (2 rounds included):	$0
Total Estimated Cost	$4,000

Why Invest in Explainer Videos

According to latest research, videos on landing pages can increase conversions by up to 80%. Here’re the top reasons why: 

Improved Engagement

• Explanation: Videos are more engaging than text. They can capture attention faster and keep viewers interested longer.

Simplifying Complex Ideas

• Explanation: Explainer videos can make difficult concepts easy-to-understand.

Boosting Conversion Rates

• Explanation: A well-made explainer video can persuade actions. Whether it’s buying a product, signing up for a service, or contacting you for more information.

Enhancing Brand Image

• Explanation: High-quality videos create a positive image of your brand. They show your professionalism and your dedication to providing top content.

Steps to Create an Explainer Video

• Define Your Goals

1. 1. • Step: Understand what you want to achieve with your explainer video.
      • Explanation: Clear goals guide the production process and gets you your desired results.

• Choose the Right Style

1. 1. • Step: Decide whether a 2D, 3D, cel animation, or motion graphics video suits your message and budget.
      • Explanation: The style should align with your brand and message.

• Create a Script

1. 1. • Step: Work with a professional scriptwriter.
      • Explanation: The script is the foundation of your video.

• Storyboard the Video

1. 1. • Step: Outline the visual elements and flow.
      • Explanation: Storyboarding helps visualize the video before production.

• Produce the Video

1. 1. • Step: Work with a professional animation studio.
      • Explanation: Studios have the expertise and equipment to produce high-quality animations.

• Add Voiceover and Music

1. 1. • Step: Hire a professional voiceover artist and choose suitable background music.
      • Explanation: Good audio enhances the quality and effectiveness of your video.

• Review and Revise

1. • Step: Review the initial version and request revisions if necessary.
   • Explanation: Revisions ensure the final video meets your expectations.

2D Explainer Video Price and the ROI

On an average, the cost of explainer video in 2024 can fall anywhere between $1,000 and $20,000 

But, because it is efficient at increasing awareness and conversions, it has a great return on investment (ROI).

If you want the best results in the fastest time possible, trust our experts at Prolific Studio and get in touch with them today!