The majority of the most-watched YouTube videos fall under the category of entertainment, including what is the most viewed video on YouTube and what is the video with the most views on YouTube. While entertainment remains the most favored video genre on YouTube, desi video content and other creative categories are also gaining popularity, making it possible to create a variety of content types to maximize your video marketing impact.
An increasing number of businesses are employing video as a marketing strategy compared to last year. These statistics indicate that video content, particularly on mobile, is rapidly expanding, and companies are beginning to recognize its importance. From engaging with the most-played YouTube video trends to crafting unique marketing campaigns, have you paid attention? Have you begun trying out video to assess the advantages of video marketing?
Video Content Types that Generate the Highest Viewership
What kinds of video content draw the highest number of views? To answer this question, examining the most watched YouTube videos provides valuable insights. No other individual platform could assist us better in answering that question apart from YouTube statistics. TikTok might also serve as an excellent indicator for those statistics. Interestingly, the YouTube video with the most views happens to be a music video.
Although not all video content will achieve viral status, certain types of videos tend to be more popular than others. Here’s a useful list of video types that tend to attract more views on YouTube.
Music Videos
According to research by Statistica, it indicates that music videos rank as the most favored type of video content on YouTube. In fact, if you’re wondering what is the most viewed video on YouTube, it’s no surprise that a music video holds this title. This indicates a shift in preference for entertainment over any other type of video content.
While we might not all possess exceptional singing abilities, you can utilize the talents of skilled singers and musicians to create a music video or jingle that has the potential to go viral.
Product Videos
Outstanding product videos engage your audience personally and enhance your product sales effectively. By analyzing what is the most viewed video on YouTube and other examples of the most watched YouTube videos, you can gain insights into creating content that resonates with your audience. The most effective video creators know how to produce a video that is entertaining and successful in promoting your product. These videos are incredibly enjoyable and engaging, making the viewer feel as though they aren’t being sold anything.
HubSpot discovered that in 2022, 77% of marketers reported that their company utilizes YouTube for hosting marketing videos.
The DollarShaveClub video is an excellent example of a YouTube video with the most views in its niche. It is amusing, humorous, and has proven to be a successful sales instrument for the company. The video gained widespread popularity and aided in enhancing their business, making their products a rapid success. Regarding whether their products are as impressive as portrayed in the video, that’s a discussion for another time.
B2B videos might lack the creative freedom of B2C videos, yet a skilled video production firm can assist you in identifying the video style that best aligns with your objectives.
Video Interviews
Video interviews rank among the most favored types of videos for businesses. On the Bloomberg site, we discovered that both Bloomberg and Wells Fargo utilized the fame of The David Rubenstein Show to produce one of the most viewed interviews on YouTube. In their video interviews, the host, a billionaire founder of the Carlyle Group, speaks with prominent figures.
Explainer Videos
Explainer videos have risen in popularity as a marketing resource and as videos for website landing pages. They rank among the most watched YouTube videos because they effectively simplify complex topics for a wide audience. Subjects like software as a service, healthcare, science, engineering, finance, and numerous others are quite intricate. That’s where video content plays a crucial role in clarifying concepts and ideas that are difficult to grasp.
Consider this video, “What is ChatGPT? ” While it may not be the YouTube video with the most views, it addresses a significant topic and explains what this AI technology entails and why it represents a transformative shift. Watching a brief video is far more effective than attempting to read about how it functions.
At Prolific Studio, we’ve been producing these kinds of videos for years. By analyzing examples like what is the most viewed video on YouTube, we collaborate with small, medium, and large organizations to create content that captivates and delivers results.
Animated videos have also gained prominence as a marketing strategy and website draw. People constantly seek answers to common problems, and there’s no more effective method than viewing a video that illustrates how something works. At Prolific Studio, we’ve been producing these kinds of videos for more than ten years, working with organizations to develop content that informs and captivates while producing measurable outcomes.
Video Testimonials
Testimonial videos attract views due to their perception as impartial and centered around peers. Social Fresh discovered that among all types of content, customer testimonials were the most effective.
As per Google, 60% of individuals favor viewing videos online over watching television. A study by Insivia revealed that mobile video usage is increasing significantly at a rate of 100% annually. That is the consumer aspect of video. What about the commercial aspect?
How-to Videos & Tutorials
Brief, practical instructional tutorials or training videos are very popular. As per Google, the volume of how-to searches has increased by over 140% in the past 13 years. This accounts for the emergence of platforms such as iFixit, which utilizes tutorial videos to promote its different repair tools.
Producing how-to videos can decrease customer returns, diminish technical support inquiries, and serve as an excellent video marketing tactic for businesses.
Reviews
Unboxing videos are a well-liked category of review videos. By providing audiences with a visual showcase of the latest phones and gadgets, MKBHD has successfully garnered nearly eight million subscribers on YouTube.
Vlogs
The DailyVee is a daily video blog posted by Gary Vaynerchuk on YouTube, arguably one of the most significant influencers in social media marketing. By his own account, Gary releases more than sixty pieces of content daily, primarily as repurposed material from his daily vlog.
Webinars
Individuals are consistently eager for detailed information regarding either your offerings or subjects related to your offerings. Help Scout hosts monthly webinars to inform their users and prospective clients about topics related to customer success.
Live Streaming
In a survey, Livestream discovered that 80% of participants favored viewing a brand’s live stream over reading its blog. Regardless of whether you’re live streaming an event, a presentation, or exclusive behind-the-scenes content, live streaming can greatly enhance your audience reach.
Events
Product launches, openings of new office locations, significant announcements, and networking events all present excellent chances for recording event-focused videos. Apple events capture everyone’s attention and involvement. You can also generate similar engagement with an event video.
Channels on YouTube with the Highest Number of Subscribers
The YouTube channels with the highest subscriptions create content like music videos, films, shows, entertainment sports, and various other types of videos.
As of November 2023, the most subscribed YouTube channel at present is T-Series, boasting 253 million subscribers and increasing. The channel has maintained its leading position since April 14, 2019. T-Series, a Hindi and Indian music label, features engaging music videos along with YouTube shorts.
The second most subscribed YouTube channel is MrBeast, which has 210 million subscribers. This is the largest number of subscribers owned by a single person. MrBeast is an American YouTube creator who has established a strong reputation and become a global sensation through his intricate challenges and giveaways.
The roster features Cocomelon, Sony Entertainment, Kids Diana Show, PewDiePie, Like Nastya, Vlad and Niki, Zee Music Company, and WWE.
Final Words
High-quality content is a shared aspect in all these video categories. You must focus on creating high-quality content to stand out and draw in more viewers. If your team lacks the necessary skills, you can opt to collaborate with us.
What is evident, though, is that the significance of video in marketing is swiftly increasing, and companies that maximize this resource are likely to gain significantly in the future. You can also discover additional video platforms similar to YouTube where you can upload your video content. Prolific Studio, one of the best animation companies in LA, is your go-to animation studio for the best explainer video solutions tailored to businesses of all sorts.
