In today’s fast-paced digital environment, how do you go about making marketing videos that not only grab attention but also stick and command action from the viewer? The answer is 3D animation. Over the past few years, 3D animation has come to the rescue of marketers whose prime focus is convincing their audience using compelling graphics.
But why is it so important? How can the addition of 3D animation assist you in taking your marketing campaign up multiple levels? This article focuses on the fundamental reasons why including 3D animation is a must in producing marketing videos.
Reasons to Consider 3D Animation for Marketing Videos
In a world where grabbing attention is becoming harder, 3D animation services have emerged as one of the most effective ways of making marketing videos. It is clear that with all the available material, focusing solely on catchy images or graphics is no longer enough. People crave some action and certainly some stimulation.
That is where 3D animation comes into the picture. According to one report, more than 35% of marketers agree that animation helps them better visualize concepts. Let’s look at why embracing 3D animation in your marketing strategy will strengthen your relationship with your audience.
Grabs Attention with Dynamic Visuals
Every brand has to overcome this first obstacle: capturing the audience’s attention. In a market overflowing with content, 3D animation services provide an upper hand by creating animated 3D graphics that one can overlook.
Be it amazing 3D animated images or videos, animation succeeds in delivering your message in a way that conventional video or a static images simply can not.
Simplifies Complex Ideas
Marketers have a hard time dealing with products or services that are difficult for the audience to understand. This is where explainer videos become highly valuable. The use of 3D animation services becomes a valuable effort to eliminate verbal and outdated visual language in order to present pleasant and interesting new possibilities for branding.
With explainer video animation, brands can simply cut through the most difficult-to-understand information into small, playful, and easy-to-understand sections.
For example, in the technology, pharmaceuticals, or engineering industries, a 3D animation maker can show how products work or their special features. These explainer animation videos do more than just get the customers’ attention but capture their interest, focusing on the product instead of overloading them with technical details.
Increases Engagement and Retention
When creating a marketing video, more than the design is needed; it has to create an impact. It is already known that people are more likely to remember something in a video than in text. 3D animation videos offer an entirely different dimension, as they hold the viewer’s attention for longer and make the experience memorable, increasing retention and engagement.
This is especially vital for companies that heavily rely on explainer videos since the chances are that most viewers usually skip before the video ends. Having been creating exceptional 3D animated videos for marketing purposes, Prolific Studio understands its importance in user retention. Our effective animations are developed specifically to portray your marketing message in a more intriguing and straightforward manner.
Adds a Professional and Modern Touch
Regarding the discussion of 2D vs. 3D animation, it can be concluded that 3D comes off as more sophisticated and professional. Integrating 3D animation services into marketing helps brands portray a clean and modern image to their target audience. The sleek appearance of 3D animated graphics gives your brand an edge over others. Nevertheless, the old school feel of 2D animation services are also great if you want to focus more on nostalgic feelings.
Increases Conversion Rates
Everyone will agree that the purpose of any marketing video is to increase conversions. Marketing videos often help raise conversion rates, whether the goal is to sell a product, promote a service, or increase registrations. Compiling visuals with the right content makes it easy for the audience to comprehend your message.
As a result, offering an animated video could help in selling by illustrating the benefits of the subject. Simply put, explainer videos are targeted at turning the casual audience into paying customers.
Sets Your Brand Apart
One of the biggest advantages of using 3D animation services from a world-renowned animation studio like Prolific Studio is that you get a competitive edge. In this current marketing trend, many businesses still opt for regular videos.
Still, the ones that use the 3D animation services literally are viewed as out of the box, inventive, and creative in their quest to captivate their audience. It does not matter whether you are using 3D animation images to present your product in all dimensions or making 3D animation films; your business will be viewed as superior and modern.
Best 3D Animation Marketing Videos Examples
Tesco Premium Credit Card
Tesco is one of the biggest retailers in the UK, and it is not just your regular grocery store. They went into financial services, telecom, literature, and even furniture. To reinforce its brand efforts for its premium credit card, Tesco required a marketing video that was sleek, relevant to its audience, and useful. They decided to create a 3D animation showcasing financial situations that involved characters in motion graphics.
In this short animation, a number of 3D character performers go through day-to-day activities that promote the use of Tesco’s premium credit card by earning reward points, cashback, and discounts. These activities not only made the audience more interested in the story but also assisted in comprehending some complicated financial concepts.
For instance, using 3D animation for advertisements connected with modern audiences who are technology-oriented and proved their competence by using fascinating 3D effects.
Google Drive
Google is at the top of its game when it comes to technology development and communications. Therefore, when Google Drive, a new software product that stores and syncs files in the cloud, was introduced, the company required a marketing video that would make the promotion of the product as straightforward as possible. 3D animation played a crucial role in that.
The 3D video illustrated how users can access, save, and collaborate on files with different computers through Google Drive. The animation focused on a virtual space related to the platform’s operations, including using drag-and-drop to add files, synchronize data, and create folders. Using this appealing medium, Google was able to naturally explain to users why they needed Google Drive.
For example, it reveals the dramatic power of explainer video animation. Google introduced the service with the help of 3D graphics and made it user-friendly thanks to a clearer experience.
Branding of Discovery Channel
As the Discovery Channel expanded its operations in Korea, it had to seek ways to localize its brand in the new country without losing its original identity. The solution? An aesthetically appealing yet informative 3D animation video. The South Korean motion studio’s ‘Super Very More Motion’ effort produced vibrant animation and colors that illustrated the dynamic subchannels of the discovery networks.
The 3D clip incorporated appealing 3D graphics in rich colors to illustrate the various categories of programming found on one of the Discovery channels. As Discovery demonstrated in Korea, they have been able to harness the local viewer’s interest while retaining the global brand’s core essence.
This type of explainer animation video is particularly useful for brands that are emerging into new market segments. You can add 3D animation to develop your brand’s uniqueness and capture new audiences in the process. The Discovery Channel established that 3D animation is not just a fancy tool for selling products. Rather, its functionality can be utilized to market Brands in different parts of the world.
Aerobics – Kroger
Within the grocery retail sector in the United States, Kroger is one of the leading supermarket retailers with a reputation for fresh and quality products. To stick with their brand message, ensuring everyone has access to fresh food, Kroger had to make a 3D animated ad as part of the marketing campaign. It was an interesting and fun ad featuring a fitness enthusiast doing aerobic exercises.
The 3D animation video, directed by Cesar Plizer, shows a character going to Kroger to purchase groceries after the refrigerator is found empty. The theme of the animation is youthful and fun, which is consistent with the brand’s cheerful aspects. In addition, including the 3D visuals created additional appeal within the advertisement.
Maserati Advanced Driver Assistance Systems
Maserati is a luxury automobile company whose vehicles are high-performance and advanced technology. When they intended to promote and market their advanced driver assistance systems, they did not consider the old-school approach of explaining them through words and instead made a promotional video using 3D animation.
Major functions like Blind Spot Monitoring and Adaptive Cruise Control were demonstrated on 3D models of Maserati automobiles. The video simplified the comprehension of how these systems worked without losing their premium luxury feel. Focusing on the latest imagery and graphics made Maserati look more technology-oriented.
Xbox One S
The main purpose of launching the Xbox One S was to showcase that Microsoft could create a sleek and driven gaming device. They used 3D animation to emphasize the Xbox One S’s ultra 4K video playability, HDR support, and other state-of-the-art features.
The 3D animated video showcased the game console’s design and features and helped the audience feel the world of Xbox through fast animation sequences. Using scenes from popular games like Call of Duty and PUBG helped the video capture the attention of gamers and build up the hype.
Using 3D animation, Xbox boldly stated that Xbox One S is a complete redesign of the original console. It is quite possible to generate public interest or buzz about a particular product like this one using 3D animated motion pictures.
Hankook Tire
Hankook Tire’s 3D animated video was created to reach the target audience emotionally. The video highlighted an architecturally advanced visual space filled with exciting jumps, sharp edits, and slow-motion shots.
They wanted to convey the message behind their tagline, ‘Driving Emotion,’ and it delivered. The 3D animation held the audience’s complete attention from the beginning until the end—they could almost feel the rush of the drive within them.
Final Words
If you implement 3D animation in your marketing, you will not only enhance the way you interact with the target audience but also create an unforgettable experience that increases user engagement and retention. As the examples from the top brands presented show 3D animation is a practical and effective method of promotion that can surely be fine-tuned to fit any business sector, campaign, or business.
Want to enhance the quality and overall appeal of your marketing videos? With the help of our experienced animators at Prolific Studio, you will transform the elements of your marketing strategy into breath-taking 3D content that efficiently meets your goals. Let’s transform your concepts into an animated masterpiece that persuades your target market and inspires them to take action.
Frequently Asked Questions
Why should I choose 3D animation for marketing videos?
3D animation services offer dynamic 3D visuals that captivate viewers in ways traditional content can’t. 3D animation simplifies complex ideas while keeping the audience engaged, whether through a product visualization or an animated explainer video. Compared to live-action, 3D animation provides more creative freedom.
You can create anything imaginable, from product models to virtual environments. Plus, with 3D animation techniques like modeling, rigging, lighting, and rendering, your video becomes a powerful tool to make your brand stand out with high-impact marketing visuals.
What is the difference between 2D vs 3D animation for marketing?
The main difference between 2D and 3D animation is in depth and realism. While 2D animation is flat and simpler, 3D animation adds dimension, making objects appear more lifelike. 3D product animation, for instance, allows you to showcase products from multiple angles and create interactive 3D animation experiences.
This can be especially useful for businesses needing detailed product visualization or architectural demonstrations using 3D architectural animation services. Overall, 3D animation creates a more immersive experience, making it ideal for high-impact marketing videos.
How do 3D animation services enhance explainer videos?
3D animation services can take your explainer videos to the next level by offering dynamic 3D visuals. Whether you need an explainer animation video for a product launch or a company overview, 3D animation makes the content visually appealing and easy to understand.
With techniques like storyboarding, character design, and texturing, you can create a more engaging animated explainer video that simplifies complex information. 3D animation also allows for more flexibility in delivering your message, making your explainer video stand out and leave a lasting impression.
What are the essential steps in creating a 3D animated video?
Creating a 3D animated video involves several key steps. First is storyboarding, where the video’s concept is planned out scene by scene. Next comes character design and modeling, where the characters and objects are brought to life. After that, rigging ensures characters can move, followed by animation to make the objects come to life.
After the animation, stages like lighting and rendering, effects and simulations, and compositing add final touches. Finally, sound design enhances the visual experience. Each step ensures your video delivers high-quality 3D product rendering and product visualization.
