Case Study: Prolific Studios' Project for Velocity - 3D Explainer Videos

Our journey with Velocity was all about creating impactful 3D explainer videos to showcase their sports equipment. The goal was clear: boost sales and conversions by communicating the true value of their product to their targeted audience.

We started by understanding the brand and target audience, then crafted scripts and storyboards to put the vision on display. Production involved detailed 3D modeling and animation, with constant feedback loops to ensure perfection. Despite tight timelines and custom design challenges, our agile approach and open communication kept us on track.

Project Objective

Our mission was to create high-quality 3D explainer videos for Velocity, a company specializing in sports equipment and accessories. The primary goal was to convey Velocity’s brand story and put on display their diverse range of products while boosting sales and conversions.

Target Audience

The 3D explainer videos were designed for sports enthusiasts and potential customers (Ages 14 – 34) interested in Velocity’s products, including pickle balls, backstops, ball bags, mouthguards, uniforms, lax saks, and lacrosse nets. The target audience ranged from amateur athletes to professional sports teams.

Our Streamlined Approach

Our team focused on creating visually engaging and informative 3D explainer videos. By integrating dynamic animations and clear messaging, we ensured that each video effectively communicated the value of Velocity’s products.

The result? Engaging videos that not only grabbed their audience’s attention but also significantly boosted sales and conversions.

Challenges Faced

Tight Timeline: The project required us to manage resources and workflows efficiently to meet a challenging timeline. We had to ensure every phase of the project was completed on schedule without compromising quality. This meant coordinating closely with our team and Velocity to keep the project moving forward smoothly.

Specific Customer Designs: Creating customized designs that met Velocity’s unique requirements was no small feat. We needed to balance creativity with practicality, ensuring the designs were both visually appealing and functionally accurate. This involved extensive research and multiple iterations to align with Velocity’s brand and product specifications.

Challenges Faced
Solutions

Solutions

Agile Project Management: We adopted an agile project management approach, which involved breaking the project into manageable tasks. This method allowed us to maintain flexibility and adapt to any changes quickly. By ensuring effective team coordination and frequent progress reviews, we met the tight deadlines without sacrificing quality.

Clear Communication: Regular and open communication channels were established with Velocity’s team. This allowed us to receive prompt feedback and make necessary adjustments in real-time. Clear communication ensured that our designs accurately represented Velocity’s products and that both teams were always on the same page.

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The team combined keyframe animation and motion capture techniques to bring the characters to life. They focused on creating fluid and realistic movements that would enhance the player’s immersion in the game world.
We prioritized regular updates and acted on detailed feedback from Velocity. This iterative process ensured that the final videos exceeded their expectations and met all project goals.
Providing regular updates and quickly acting on detailed feedback is a core tenant at Prolific Studio. We made sure to keep our clients updated throughout and once the final video was completed we encouraged them to keep sharing any revision requests to ensure they get more than what they had in mind when they initially reached out.

The Final Results

The final animations were a resounding success and achieved high engagement and positive feedback from the Star Wars community. The intense lightsaber duels thrilled the viewers, further immersing them in the Star Wars universe. These short animations significantly increased PPSW’s popularity, garnering a larger audience and boosting subscriber counts. The success of this project opened doors for future collaborations, potentially evolving into a long-term partnership.