There’s no shortage of SaaS products out there. Every day, a new software promises to change how businesses work, with faster tools, smarter dashboards, and easier integrations. But here’s the truth: if your audience doesn’t get what your product actually does, none of that matters.
That’s where video steps in. It’s not just another marketing tool. It’s how modern SaaS companies grab attention, earn trust, and show value before anyone even clicks “Sign Up.” The right SaaS video can turn confusion into curiosity, and curiosity into paying customers.
At Prolific Studio, a leading video production & animation agency, we’ve seen how a single well-made video can move people from “What is this?” to “I need this right now.” If you’ve been wondering how top SaaS brands do it, these SaaS video examples will give you ideas that actually work, not fluff.
Before jumping into real examples, it helps to know why SaaS videos work so well and which types make the biggest impact.
Why SaaS Video Production Works So Well
Most SaaS products live online. That means your first impression happens on a landing page or social feed, places where attention fades in seconds. Reading paragraphs of text won’t keep visitors around. Watching a quick SaaS explainer video might.
A good video instantly shows your product in action, cutting through the technical stuff that often slows people down. It doesn’t just tell, it shows how your tool saves time, solves pain points, and makes daily tasks easier.
Fact: Seventy percent of software-as-a-service purchasers view videos prior to deciding on a purchase.
When you think about how buyers make decisions today, the numbers back it up:
- People spend more time on pages with videos.
- Prospects remember product details better when they see visuals.
- Brands using SaaS video marketing report higher conversion rates across every stage of the funnel.
This phenomenon repeats itself across numerous campaigns. Because videos involve simplicity and humanity in a visual format, they are ideal for a digital audience that is quick to scroll but appreciates clarity in communication.
The Core of a SaaS Video Strategy
Every successful SaaS video strategy starts with one thing: clarity. Don’t just explain what your product does. Show why it matters.
Your videos need to address real user pain points, not just focus on the software’s features. Quality, solution-oriented videos help establish a connection, unlike sales-focused videos.
A strong SaaS video funnel includes different kinds of videos for each stage of your customer journey:
- Awareness: short teasers or animated explainers.
- Consideration: in-depth demos or feature walkthroughs.
- Decision: testimonials or case studies showing real results.
- Retention: onboarding tutorials and customer support clips.
Mixing these formats keeps your message consistent but never repetitive. Each video plays a part in guiding viewers closer to conversion.
Key Types of SaaS Videos That Convert
1. The SaaS Explainer Video
If your software solves complex problems, an animated explainer video for SaaS product can do wonders. Your videos need to tell engaging and relatable stories. Light and engaging animation encourages viewership and attention by providing visual media that helps illustrate the story being told, preventing zoning out.
However, the real ‘magic’ does not come from the animation and other graphics, but rather the story itself. Establish a story that focuses on a single issue the audience faces and shows how your product solves it. Avoid long intros or heavy descriptions. One clear problem, one satisfying solution, that’s it.
Successful SaaS explainer videos don’t just talk about features. They create “aha” moments that make people say, “That’s exactly what I need.”
Quick tip: Keep explainers between 60 to 90 seconds. Short, sharp, and memorable beats long and forgettable.
2. The SaaS Demo Video
Next comes the SaaS demo video, where you show your product in action. Unlike an explainer, this one’s all about hands-on experience. Think of it as a digital walkthrough, with clean visuals, easy transitions, and real-time examples.
The most effective demo videos from the best SaaS companies illustrate the value users gain in the shortest possible time. Showing how your software not only works but works efficiently is key.
At Prolific Studio, our team of experienced 2D animators often uses UI captures mixed with simple animation to highlight key actions like “drag,” “drop,” or “analyze.” This makes even complex dashboards feel simple to use.
Keep it short, keep it visual, and always end with a gentle push, a clear next step like “Try it today” or “Book a live demo.”
3. The SaaS Customer Testimonial Video
Testimonials build trust faster than any tagline ever could. A SaaS customer testimonial video gives proof from real users who’ve already achieved results with your tool.
Forget the scripted lines and corporate tone. Authenticity sells the product. Encourage customers to tell stories about the problem they faced, what inspired them to try the product, and how it helped.
Real people, real results, that’s what turns browsers into believers.
SaaS customer testimonial video best practices:
- Use honest conversations instead of written scripts.
- Mix in visuals like analytics dashboards or before-and-after results.
- Keep sound design clean and warm to match the sincerity of your message.
When prospects see people like them getting real benefits, it’s far more convincing than any list of features.
4. The SaaS Onboarding Video
Once you’ve won a new user, your next challenge is keeping them around. That’s where a SaaS onboarding video comes in.
These short, guided clips help new users get comfortable faster. Instead of sending long manuals, show quick steps: signing in, setting up a workspace, and exploring key features.
A clear SaaS onboarding video checklist should include:
- Friendly intro (preferably from a real person).
- Step-by-step walkthrough of the setup process.
- Encouraging language that motivates users to keep exploring.
Small wins early on lead to higher retention later. When people feel confident using your product, they stay longer, and that’s where real growth happens.
The Prolific Advantage in SaaS Video Production
As a full-service video production & animation agency, Prolific Studio has helped SaaS brands turn complex software into clear, visually engaging stories. We’ve seen what works, what flops, and what makes audiences actually convert.
From engagement-focused SaaS video editing to developing mobile-first social ads, the fundamentals do not change. People prefer to deal with emotionally connected brands, and video is the best medium to establish that connection.
Our creative process isn’t about making “pretty” videos. It’s about making SaaS videos that convert, videos that simplify, engage, and convince all at once.
Check Out These SaaS Video Examples for Real Inspiration
Now to the fun part, real examples from SaaS companies that nailed it. Each one uses video differently, but all share one thing: they know how to keep people watching.
1. Notion Feature Spotlight
Notion keeps its videos short and visual. Their feature spotlights highlight one function at a time, like database views or templates, without overwhelming viewers. Each clip feels like a mini lesson rather than a sales pitch.
Why it works: Clear visuals, minimal narration, and quick pacing make it feel effortless. The result? A product demo that teaches while it sells.
2. HubSpot Breeze Demo
HubSpot’s demo videos are clean, energetic, and easy to follow. Screen captures move in sync with upbeat background music, and key actions are highlighted through motion graphics.
Tip for your own SaaS demo video: Use subtle animation to guide attention, not distract from the interface. Viewers should focus on the outcome, not the effects.
3. Slack Product Story
Slack’s videos often show relatable workplace moments, messages flying, teams laughing, quick problem-solving. It’s not about software complexity. It’s about emotion: the relief of smoother communication.
Why it works: The story feels familiar. Viewers see themselves in the scenario, and that connection makes the product memorable.
4. Canva Quick Demo
Canva’s product videos are a masterclass in short-form storytelling. Each clip focuses on showing, not telling. The viewer sees quick cursor movements, vibrant templates, and how easy it is to create something stunning in seconds.
Why it stands out: Canva uses short-form SaaS video tips for mobile audiences perfectly. The visuals are optimized for vertical screens, text is big and readable, and every clip feels built for the scroll culture. It’s quick, colorful, and satisfying to watch.
For SaaS brands aiming to boost engagement, this is proof that mobile-first video design isn’t optional anymore; it’s essential.
5. Monday.com Explainer
The Monday.com SaaS explainer video doesn’t waste a second. You quickly understand the product’s purpose, who the target audience is, and how it is useful. There is a sequence of engaging, rhythmic animations in which each scene builds on the previous.
Takeaway: A strong visual story beats a thousand words. Monday.com’s animation style keeps users entertained while teaching them something useful. That’s the hallmark of great SaaS video production, keeping clarity and excitement balanced.
When your goal is to simplify complex workflows, a sharp animated explainer video for SaaS product is the way to go.
6. Typeform Customer Story
Typeform nails authenticity. For the customer testimonial video, emotional interviews are seamlessly integrated with gentle animations, providing a warm touch. Their SaaS product is not shown in the testimonial video; instead, the focus is on founders, marketers, and creators who describe the impactful changes in their lives.
Why it converts: The storytelling feels real. Instead of shouting features, Typeform lets happy customers tell the story. It’s proof that SaaS video marketing best practices are all about emotion, not hype.
7. Trello Walkthrough Video
Trello’s SaaS demo video feels almost like a guided conversation. Simple narration walks users through a project board as tasks are moved, color-coded, and checked off. The voiceover stays calm and friendly, never technical.
What to learn: Good SaaS videos talk with the viewer, not at them. Trello’s style makes project management look stress-free and even fun. That’s exactly what strong SaaS video strategy should do: make complicated tools look easy to adopt.
8. Asana Client Testimonial
Asana uses customer stories with numbers, not adjectives. Instead of generic praise, their SaaS customer testimonial video shares exact results: “30% faster workflows,” “less email clutter,” “team satisfaction improved.”
Tip: Data builds credibility. When viewers see measurable results, they trust you faster. Combine that with genuine faces and calm delivery, and you’ve got a video that speaks volumes.
This approach works especially well in B2B environments, where proof points matter as much as presentation.
9. FreshBooks Tutorial Series
FreshBooks understands that customers don’t want to be sold to; they want to be helped. Their SaaS onboarding videos and tutorial clips walk users through real tasks like sending an invoice or tracking expenses.
What makes it great: Each tutorial is short, around 60–90 seconds, following the SaaS onboarding video checklist perfectly. No filler, no complex talk, just useful steps that get users to their first win quickly.
For brands aiming to improve retention, onboarding videos like these can be a quiet powerhouse. They reduce support queries and make users feel confident from day one.
10. Zendesk Animated Explainer
Zendesk has outstanding animations. Their SaaS explainer video transforms a boring customer support management topic into an exciting, engaging conversation for the audience while keeping the visuals simple and colorful.
Pro tip: Keep language plain. Big words confuse; clear visuals explain. Zendesk proves that SaaS video best practices aren’t about fancy effects but about how easy it is for your audience to “get it.”
11. Dropbox Dash Video
Dropbox uses a different touch, warmth. Their onboarding videos open with a friendly greeting, almost like a personal assistant showing you around.
In SaaS video marketing, simple humanity is powerful. Personalized communication fosters emotional connections, and people remember brands that provide that comfort. Even simple phrases, “You’re all set!” and “Welcome back!” create emotional connections.
For SaaS brands, this is a reminder that tone matters just as much as visuals.
12. Salesforce Animated Value Video
Salesforce keeps their SaaS video production tight and goal-driven. Short icons, clean transitions, and a focused script explain value without wasting time.
SaaS video editing techniques to boost engagement: Trim aggressively. Keep cuts tight and transitions smooth so nothing drags. A fast tempo keeps the viewer focused.
It’s a style that shows restraint, simple design, minimal narration, and maximum clarity.
13. Intercom Onboarding Series
Intercom breaks down onboarding into multiple bite-sized clips. Each one targets a specific user role or workflow, from support reps to managers.
Why it’s smart: Personalized onboarding increases completion rates and reduces confusion. Intercom knows users learn best when videos are short and specific.
This fits perfectly into a mobile optimized SaaS video production guide, keep videos scannable, add captions for silent playback, and structure them like mini-lessons.
14. Gong Testimonial
Gong’s testimonial videos feel like short documentaries. Real customers talk candidly about challenges and how Gong helped them hit targets. Background B-roll shows authentic team moments, whiteboards, meetings, and laughter.
Lesson: Authentic visuals and conversational tone can elevate your SaaS customer testimonial video. Avoid scripted answers. Let clients tell stories in their own words.
When paired with clean SaaS video editing, the results feel organic and persuasive.
15. Mailchimp Explainer
Mailchimp has mastered friendly simplicity. Their SaaS explainer video doesn’t sound like a company presentation; it sounds like a friend showing you something cool.
Why it converts: The tone is casual, visuals are charming, and the takeaway is clear. For complex automation tools, that’s a winning formula.
Mailchimp also keeps every frame optimized for clarity, a perfect example of SaaS video optimization for landing pages.
Frequently Asked Questions
What’s the best way to measure SaaS video conversion rate?
Track click-throughs, form submissions, and signups directly tied to the video’s page or CTA button.
How often should I update my SaaS videos?
At least once a year or after a major product update. Consistency builds trust.
Should SaaS videos be animated or live-action?
Both work. Animation is great for explaining complex ideas. Live-action adds authenticity. A hybrid often performs best.
How can I optimize videos for better landing page performance?
Compress file size, enable autoplay (muted), and place the video above the fold with a clear CTA.
Final Words
SaaS products can be complex, but your message doesn’t have to be. A well-crafted video breaks through noise, builds trust, and gets people to act.
At Prolific Studio, one of the best 3D animation service providers, we help SaaS brands turn great ideas into SaaS videos that convert. From scriptwriting to motion design and editing, our team makes sure every second counts.
If you’re ready to turn your product into something people actually understand and love, reach out. Let’s plan your next SaaS video production that inspires, engages, and converts.
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