All the various types of explainer videos share a common goal: they aim for the viewer to leave with understanding.
It’s the information customers require prior to enrolling in a new program, securely purchasing a new product, or simply discussing an idea with others.
This article will demonstrate how to communicate your message clearly and impart useful information through engaging animated explainer videos.
With the right explainer video services and the best explainer video software, you can create content that resonates with your audience and delivers results.
Prolific Studio can help you understand the different types of explainer videos, as it has a large team of experts and years of experience in the field. So, let’s get right into it.
The Effectiveness of Explainer Videos
Studies show that customers react remarkably positively to videos. Ninety-six percent of consumers have viewed an explainer video to better understand how a product or service functions prior to making an online purchase, and eighty-one percent of companies affirm that their explainer videos boosted sales.
By exploring various types of explainer videos, businesses can tailor their content to effectively engage their audience. Choosing the best explainer video software and collaborating with a reliable explainer video company can significantly enhance the quality and impact of these videos.
Regardless of the size of your business, putting resources into developing explainer videos will assist you:
– Demonstrate to others what you offer and the ways you can assist them.
– Increase brand recognition and establish a robust bond with your intended audience.
– Create excitement and attract visitors to your site or landing page.
Popular Types of Explainer Videos
There are numerous methods to present knowledge in a clear, memorable manner. Understanding the different types of explainer videos and the various explainer video types can help you determine the most effective approach.
The decision regarding the kind of explainer video to produce should be based on what you aim to clarify and the reasons behind your desire to do so. Additionally, considering the cost of an explainer video is crucial to ensuring it aligns with your budget and goals. Certainly, drawing some inspiration from excellent explainer video examples can be beneficial for you.
Character-Animated Explainer Videos
Animated explainer videos are an excellent choice when you have to convey a complicated message quickly. They’re also a great option if you aim to produce a cheerful, entertaining video in a distinctive style.
Among the various types of explainer videos, character-focused animations rank as some of the most thrilling. Specifically, the types of animated-character explainer videos are simple for all to grasp and help make even the most complex concepts unforgettable. The characters turn into our companions on the screen. We support them, share laughs with them, and grow together with them.
Creating such videos is made easier with the help of an animated-character explainer video maker and the best video explainer software. A conventional animation approach for explainer videos involves utilizing vector animation featuring neat, stylized figures.
Utilize animated explainer videos when you aim to:
– Introduce a fresh concept or an innovative method of accomplishing tasks.
– Excel on social media.
– Transform your explainer into a video advertisement.
– Start a new business, product, or service.
Live-Action Explainer Videos
Live-action explainer videos are a great option if you want your explanation video to seem more personal and relatable.
Typically, live-action videos demonstrate products or services in use — a presenter utilizes the product while being recorded from various perspectives. Many explainer video companies recommend live-action formats for creating a connection with the audience.
In additional educational videos or digital offerings, it is essential to incorporate a screencast video that demonstrates a task or provides a walkthrough of the actual product or service. When planning such videos, considering the explainer video cost ensures you stay within budget while achieving high-quality results.
Utilize a live-action explainer video when you’re looking to:
– Excel in social media.
-Transform your explainer into a promotional video or advertisement.
– Introduce a new business, product, or service.
Whiteboard Animation Explainer Video
A whiteboard animation video can effectively convey intricate information. Created with the help of a reliable whiteboard video maker, these videos are known for their simplicity and clarity.
Due to numerous small agencies producing them and the reduced animation workload, these animated videos can be less expensive to make while still retaining the explanatory effectiveness of animation. When done well, whiteboard videos are a prime example of great explainer videos, making them a popular choice for businesses.
Utilize the whiteboard videos whenever you aim to:
– Establish confidence with investors and prospective clients.
– Embrace a relatable brand character.
– Introduce a new product or service.
– Create deeper emotional bonds.
Read also: What Are the Different Kinds of Video Game Genres? A Comprehensive Guide for 2025
Screencast Explainer Video
Screencast explainer videos offer a simple yet very effective method to help viewers navigate digital procedures. If you’re wondering how to make an explainer video, screencast videos are a great place to start. You can produce videos for users of all skill levels to demonstrate nearly any online activity or sequence of actions. They are also among the least expensive kinds of explainer videos, making them a popular choice.
Simply record your screen as you navigate through the process you wish to describe. You can also discuss the actions you are taking and the reasons behind them. Your screencast explainer video is complete! For enhanced results, consider using an explainer video service offered by the best explainer video companies, ensuring a polished and professional final product.
Produce screencast explainer videos when you wish to:
– Demonstrate a product.
– Produce an in-depth tutorial or instructional videos.
– Describe the process to accomplish a particular task.
Timeline Explainer Video
A timeline demonstration video guides audiences through your organization’s growth journey, objectives, key performance indicators, or product advancement.
Timeline explainer videos may feature components like live-action video summaries, clips, marketing video launches, and animated or motion graphic parts. They are adaptable for use and simple to customize for marketing and internal communications.
Utilize this type of explainer video when you aim to:
– Presentation to investors.
– Establish confidence with your intended audience, clients, and stakeholders.
– Demonstrate to employees how your organization has evolved over the years.
2D Animation Explainer Video
A 2D cartoon-style animated explainer video provides a straightforward yet impactful method for illustrating a use case, allowing the audience to grasp it swiftly. Rather than discussing the features of a product or service, they focus directly on the practical advantages of the offer.
Utilize 2D animated videos when you wish to:
– Engage with a particular target demographic.
– Describe the functionality of your product in a style akin to how-to videos aimed at a more general audience.
– Advertise a specific application of your product or service.
Product Demo Explainer Videos
If you often register for new online applications, you’ve probably viewed countless product explainer video demonstrations by now. They usually consist of motion graphics explainers or screencast videos that guide users through a product’s interface, frequently taking a “how-to” approach.
Utilize a product demonstration explainer video when you wish to:
– Describe a complicated idea (commonly applied by technology firms).
– Demonstrate to users the appearance of a product or service after it has been purchased.
– You require a refined version of a screencast video that is suitable for marketing use.
Company Culture Explainer Videos
These kinds of explainer videos illustrate to viewers why a company aligns well with their cultural values. They are most effective on the “about” page of your website. In a brief professional video, they emphasize your company values, what sets you apart from competitors, and how you’ve previously assisted customers.
Creating an effective explainer video script is essential for ensuring clarity and engagement in these videos. For businesses, utilizing corporate animation video production can help showcase these values through visually compelling narratives. Leveraging the best video explainer software ensures high-quality output, enhancing confidence in prospective clients and presenting the company as reliable.
Utilize explainer videos about company culture when you aim to:
– Establish trust with prospective and new clients.
– Boost website conversions, especially if you operate as a B2B company.
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Internal Communications Explainer Video
Figures and data can serve as effective instruments that bring teams together, focus outcomes, and emphasize reasoning over feelings.
For roughly 80% of employees, sharing this kind of data or important work information holds greater significance than office benefits! The bigger your company, the more you will have to distribute these figures across different departments.
This is where internal communication explainer videos become important. You can create AI-generated videos from simple text or screencast recordings that present the audience with data directly from your analytics tools.
Utilize this style of explainer video when you aim to:
– Convey significant milestones and KPIs to staff, stakeholders, and clients.
– Resolve any misunderstandings or incorrect information circulating within the company.
Cutout Animation Explainer Videos
These animated explainer videos employ flat characters and items crafted from materials such as paper, fabric, or photographs to creatively animate stories in a visually distinctive and textured way. The outcome is a whimsical, refined appearance that captivates viewers as it appears so distinct from what they typically encounter.
These explanatory videos are most effective when you aim to:
– Narrate tales in an imaginative manner that grips interest.
– Develop captivating material with an innovative and vibrant strategy.
Kinetic typography explainer videos
Kinetic typography is a category of animated explainer videos that employ the movement of text to convey ideas, feelings, and stories. These videos transform the written text into a visually engaging experience. The method enthralls viewers with a rhythmic and captivating experience, making it ideal for when your explainer video must convey a strong message.
However, you don’t need to create animated explainer videos filled with words constantly bouncing on the screen. Alternatively, you can produce a motion graphics explainer video where you incorporate kinetic typography solely to support the narration with visual cues alongside other animated components.
Utilize this type of explainer video when you aim to:
– Elevate your explainers by incorporating engaging text animations.
– Generate visuals for the narration on subjects that are challenging to depict with real images.
Stop Motion Explainer Videos
This kind of animation animates non-living objects one frame at a time. It provides a tangible and delightful essence that digital animation cannot imitate, engaging interest and fostering a sense of amazement.
Ideal for storytelling, stop motion delivers messages with a cozy, artisanal quality that captivates and connects with audiences.
Utilize this type of explainer video when your goal is to:
– Deliver your message with a unique, personalized approach that captivates your audience.
– Shine brightly with engaging visual narratives that set your brand apart.
VR/360 Explainer Videos
An effective explainer video provides an engaging experience. Virtual reality videos excel at immersing audiences directly within a digital setting. They can quickly transport you to the core of a narrative or place in a three-dimensional environment. In addition to its enchanting novelty, this technology improves understanding and empathy by offering a direct viewpoint of the topic.
Utilize this type of explainer video when you aim to:
– Thoroughly captivate your audience with a personal, immersive experience of your narrative.
– Distinguish yourself with innovative visual narrative methods.
– Cultivate empathy and comprehension by connecting your audience more intimately with your cause.
Final Words
Now that you are aware of the various video styles and types of explainer videos available and have observed some impressive examples, are you prepared to make your own?
Prolific Studio, one of the best animation studios in LA, has the utmost proficiency when it comes to creating comprehensive and easy-to-understand animated explainer videos.
So, get in touch today and see your business skyrocket to success!
