Social Media

Do you know that animated video is a powerful tool that can help tell your story in the most comprehensive manner? The global market landscape is overly saturated with a variety of advertising methods and with obvious advertising becoming a thing of the past, businesses are now moving forward towards new and better ways to engage with the target audiences. Believe it or not but more than 65% of the world’s audience learns through visual stimulation. It’s one of the reasons why watching videos has become one of the fastest avenues to help people consume information in an effective manner. Today, brands (big or small) are consuming data abundantly and video marketing is at the heart of it all. 


According to John Medina, a microbiologist, vision is the most dominant sense in our brain for consuming information. Almost half of our understanding capability derives from what we consume through our visual sense. It’s one of the reasons why some of the best brands are using video marketing to connect with their audiences. They capitalize on merging up emotions with information to create powerful results. As Medina states that a brain that absorbs information visually tends to retain information a lot better in comparison to information consumed in any other way, may it be verbal or listening. As Medina concludes, visual information is processed 60,000x faster than other ways. 

One of the places where videos are dominating the marketing grounds is none other but social media. So how exactly are brands spicing up the whole thing with cartoon animations? Let’s take a deeper delve. 


Animations Can Win Audience’s Attention 

People have shorter attention spans. Do you know that our attention span has become as small as that of a goldfish? It’s hardly 5 seconds or even less. So just in case, if your content is boring, nobody would prefer to consume that. However, when brands use animations, it sparks up viewers’ attention. 

How exactly does it happen? A video enables your audience to follow a story. 

People are now more prone to intrusive marketing ads. Their minds are now well trained to see through the white noise or the clutter which the ad creates. On the bright side, animation grabs the audience’s attention and hooks it where it’s necessary. It is entertaining, it is mentally stimulating and above everything, it keeps the cuteness alive. When you watch cute animations, you just can’t resist poking around. Just think about visiting Google one fine morning and you see a Google Doodle. What is your first step? You will always click on the middle “play” button and watch the cute animations workout. 


Animation Can Simplify Complexities

One of the leading benefits of watching animated videos is that it can bring complex ideologies to life. Imagine a person who wants to fly or go for a swim, or does many things in quick succession, will you be able to communicate its value to your audience through words? Animation makes complex methods easy to understand. Is there a complex mechanism or a process that you want to explain? Use animations. 

TED-Ed is a great example showing how animations can work wonderfully. It’s a YouTube channel that has more than 3 million subscribers who cover educational topics by simplifying simple processes like how the food you consume affects your thinking capabilities or some other anatomical physics. By watching a simple animation, you can understand some of the most complex processes easily. 


Animations Bring Back Deep Memories 

Animations are cartoons and we all grew up watching cartoons, didn’t we? 

Watching animations makes us nostalgic. We find ourselves gripped in powerful positive emotions. Do you know what is the best thing about nostalgia, it has the power to filter out all types of negative emotions. Watching videos that can trigger nostalgia creates negative emotions & combat depressions. 

Videos that have cartoony elements can take back the viewer to a time when they were most lively. Now imagine using that same essence of nostalgia to bring back memories for your target audience. 

It’s how many brands are using the element of nostalgia by triggering memory through animations. 


Animations are Entertaining 

Whether it’s business or education, if the information is communicated in a fun & entertaining way, people will consume it. When videos published on YouTube aren’t entertaining, do you consider rewatching them? 


Not exactly. 

It’s the same with animations. However, even the most boring animations have some form of allure to it.  It’s because we all grew up watching cartoons as a source of entertainment so when we watch something in a cartoony form, it automatically sends our brain the signals of excitement.

Here, watch how some of the brands figured out the power of animation. Click Here

All it takes for a video animation to grow viral is the entertaining factor. If you can make it look sweet & funny, you can make it spread like wildfire across the entire landscape of social media. 

Do you want to add a promotional animation video to your social media? Prolific Studio is a complete animation studio where we create breathtakingly remarkable video animation for our customers. 


Want one? Let’s discuss. 


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