Struggling to explain what your product or service does in under 60 seconds? You’re not alone — and you don’t need another dull slideshow. What you need is an explainer video that turns your message into a powerful visual story that educates, entertains, and converts.
Explainer videos continue to outperform every other format in marketing and sales, from landing pages to investor decks. In this guide, we explain why, how, and when to use explainer videos — and how Prolific Studio, a leading explainer video company, helps businesses turn complexity into clarity.
🔗 Start today with explainer video production from Prolific Studio.
What Is an Explainer Video?
An explainer video is a short, scripted animation or live-action video designed to simplify complex topics. They’re usually 60–90 seconds long and used by businesses to explain:
- Products and services
- Processes or platforms
- Value propositions
- Unique differentiators
Most explainer videos are animated (2D, whiteboard, motion graphics), but live-action or hybrid styles are also used.
Why Explainer Videos Still Work in 2025
✅ 1. Better Retention
Viewers remember 95% of a message when watched in video format, versus only 10% when reading.
✅ 2. Increased Conversion
Landing pages with explainer videos increase conversion rates by up to 80%.
✅ 3. More Shares
Explainer videos are shared 12x more often than text + image posts on social media.
✅ 4. Faster Understanding
Cut product explanations down from 5 paragraphs to 60 seconds of clear animation.
✅ 5. Versatile Use
Use them in email campaigns, websites, investor presentations, trade shows, and onboarding.
Who Uses Explainer Videos?
| Industry | Use Case |
| SaaS | Product walk-throughs, feature launches |
| Healthcare | Explaining conditions, treatments, and services |
| E-commerce | Benefits of a new product or solution |
| Startups | Investor pitches, app demos |
| Education | Course intros, LMS walkthroughs |
| Finance | Insurance plans, compliance overviews |
🔗 Learn why hundreds choose us as their trusted animated video agency
Types of Explainer Videos We Create at Prolific Studio
| Style | Best For |
| 2D Animation | SaaS, onboarding, education |
| Whiteboard Animation | Tutorials, technical overviews |
| Motion Graphics | Data visualization, marketing |
| Hybrid (Live + Animation) | Founder intros, product tours |
| 3D Animation | Product demos, industrial videos |
Our Explainer Video Production Process
We handle everything from idea to final delivery:
- 💡 Discovery Call – We learn your brand, audience, and goal
- ✍️ Scriptwriting – Clear, persuasive copy aligned with CTA
- 🎨 Storyboarding – Frame-by-frame visuals for your approval
- 🎙️ Voiceover & Audio – Choose from professional VO artists
- 🎬 Animation or Filming – 2D, 3D, or hybrid production
- 📦 Delivery – HD, web-optimized, and editable source files
🔗 Hire a full-service explainer video production team that gets it done right.
Explainer Video Pricing Guide
| Video Length | Animation Type | Price Range |
| 30–60 sec | 2D/Motion Graphics | $2,000–$5,000 |
| 60–90 sec | 2D/Whiteboard/3D | $3,000–$8,000 |
| 90+ sec | Custom/hybrid/series | $6,000–$15,000+ |
Pricing depends on:
- Animation style
- Script length
- Voiceover talent
- Timeline and delivery format
- Revisions and complexity
Where to Use Your Explainer Video
- Website homepages
- Landing pages and ads
- Sales presentations
- Trade shows and events
- Social media and YouTube
- Email campaigns and newsletters
- Client onboarding flows
- Internal training libraries
💬 FAQs: Explainer Video Services
Do you help with the script and voiceover?
Absolutely. We handle everything in-house — scriptwriting, VO talent selection, animation, sound design, and final export.
What industries are explainer videos good for?
All industries. We’ve created videos for SaaS, fintech, legal, healthcare, education, HR, and even government.
What’s the difference between an explainer video and a commercial?
Explainers educate and clarify. Commercials promote and sell. We can blend both when needed.
Can I choose the animation style?
Yes. We’ll recommend styles based on your goals, audience, and budget — but the choice is yours.
Can you localize my explainer video in other languages?
Yes. We support multiple languages, subtitles, and regional accents for global outreach.
What’s included in the final deliverable?
You get a high-resolution MP4, web-optimized version, and optional source files (if needed for updates).
Do you offer rush delivery?
Yes. We offer expedited turnaround if you’re working with a tight deadline or event launch.
Can I get a series of videos instead of just one?
Yes. We offer multi-video packages for SaaS onboarding flows, product launches, or educational campaigns.
Why choose Prolific Studio over other explainer video companies?
We combine storytelling expertise with design mastery and technical execution, ensuring every frame is intentional, engaging, and conversion-focused.
🏁 Conclusion: Explain Better. Convert Faster.
Explainer videos aren’t just a trend — they’re a proven tool that simplifies communication and drives results. Whether you’re launching a product, raising funding, or closing enterprise deals, a professional explainer video from Prolific Studio, one of the best animation studios in LA, can be your strongest asset.
🔗 Let’s craft a story that sticks: Hire Prolific Studio for your next explainer video
