Some videos don’t need to shout to get attention; they explain, they show, and they convert. That’s the magic of an informational video done right. It’s not just content. It’s a persuasive storyteller that works quietly in the background, educating your audience while nudging them closer to your brand.
Businesses are using this format for a variety of industries to communicate and provide real value to potential customers for the first time. If companies in healthcare, finance, and eCommerce can do this with their complex products and services, so can you.
So, if you’ve ever wondered how successful brands use the power of video to convert, you’re in the right place. We’ve rounded up 10 informational video examples that don’t just inform, they influence.
Each example provides useful insights into the reasons these explainer videos succeed, the actionable insights for viewers, and how viewers can transform these insights with Prolific Studio’s animated explainer services to etch their brand in the audience’s hearts.
Why an Informational Video Converts Better Than Copy or Static Ads
When information is visual, 94% of the message gets more views compared to the text-only content. Informational videos provide a unique service by anchoring information in their audience’s minds.
A good explainer, instructional video, or process explanation video simplifies things your audience finds complicated, turning “I don’t get it” into “Now I want it.”
From animated explainers to product demonstration videos, each style has one goal: to help your customers understand why it matters, because understanding drives action.
1. Forrester
Forrester’s animated explainer video doesn’t sell a product; it sells an idea, “customer-obsessed growth.” Through dynamic motion graphics, it visualizes a company’s internal departments as interconnected parts of one moving engine.
It’s not flashy for the sake of it; every motion supports the narrative, confusion to clarity, fragmentation to alignment.
Why It Works
- Metaphors that mean something: The maze at the start instantly represents market confusion.
- A living model: The triangle-shaped growth engine creates visual rhythm and retention.
- Minimal text, maximum clarity: The clean visuals let the core message breathe.
Lesson for You: When your goal is to educate on a concept, not just a product, focus on flow and metaphor. It keeps people watching while subtly teaching your brand’s philosophy.
2. COTI
Finance content usually feels heavy. COTI flipped that with an animated explainer video that starts with a quick history of money, bartering, banks, and then blockchain. It’s fast, smart, and visually stunning.
The storytelling centers on one idea: the evolution of trust. As old systems fade, COTI presents itself as the next logical step, fast, fair, and transparent.
Why It Works
- Timeline storytelling keeps interest: Every frame moves the narrative forward.
- Visual rhythm builds energy: From ancient coins to digital tokens, transitions are seamless.
- Empowerment angle: It gives viewers ownership, “You control your transactions.”
Lesson for You: A strong product demonstration video can simplify new tech concepts by connecting them to familiar ideas. When viewers understand the “why,” the “how” becomes easy to accept.
3. Bloomberg Law
The first example comes from Bloomberg Law. Their informational video is a masterclass in clarity. Using sleek UI animations and bold data visualizations, the brand takes a dense, technical subject, legal tech, and turns it into something engaging.
Instead of dumping facts, it shows how the platform empowers legal professionals with better insight, speed, and workflow efficiency.
Why It Works
- Visual storytelling replaces jargon: Animated dashboards and charts help viewers “see” the benefit.
- Focus on the payoff: Faster research, fewer mistakes, more confidence, all visible, not told.
- Expert tone with friendly visuals: It balances professionalism with approachability.
Lesson for You: Even the most complex services can look effortless with the right visual flow. Use animated explainer video services to show transformation, not just features.
4. HUMATRIX
The HUMATRIX process explanation video shows how HR can move from paperwork chaos to smart automation. The transition scene, papers dissolving into digital data, says more than a thousand words could.
Every animation serves a purpose: showing employees clocking in, updating profiles, and accessing secure systems from mobile devices.
Why It Works
- Metaphors that land: Paper stacks transforming into data flows give instant visual clarity.
- Employee-first perspective: It’s not about HR, it’s about the people using it.
- Data-backed trust: ISO certification and integration visuals underline reliability.
Lesson for You: If your business solves operational pain points, instructional videos like this can turn abstract systems into relatable stories of ease and empowerment.
5. Mastercard
Mastercard’s training video isn’t about swiping a card; it’s about building faith in the system. Through engaging animation and human-centered narration, it connects millions of daily transactions to a feeling of safety and convenience.
The visuals seamlessly move through scenes, from a family shopping locally to global business payments, making the brand feel omnipresent without being overwhelming.
Why It Works
- Visual proof of reliability: Shows 210 countries, 150 currencies, 56 billion transactions, facts that feel alive.
- Human emotion meets digital trust: Every scene tells a mini story about ease and confidence.
- Clarity over complexity: No fancy language, just real examples that show why Mastercard’s tech works.
Lesson for You: Build authority with relatable visuals. When customers can see your reliability, you don’t have to say much to convince them.
6. Avantor
Avantor’s process walkthrough video proves that even scientific logistics can look beautiful. It shows how biological samples are stored, tracked, and maintained with absolute care, using calm motion graphics, a confident voiceover, and real data.
By showing the journey of a sample through every phase, from delivery to preservation, the brand establishes precision, trust, and scale without ever sounding boastful.
Why It Works
- Transparency as marketing: Nothing hidden, everything shown clearly.
- Quantified trust: “Over 100 million assets stored in 40 years with zero losses.” That’s powerful.
- Calm tone, powerful effect: The pacing reflects the brand’s reliability.
Lesson for You: In B2B industries, data-driven storytelling can make your processes look like promises. It’s not about flash; it’s about proof.
7. PetDesk Phones
PetDesk Phones took a simple concept, connecting phone systems with veterinary management software, and turned it into one of the most relatable informational video examples in healthcare tech.
The animation starts with a chaotic vet office: ringing phones, paper trails, and stressed staff. Then, the tone shifts. One click, and everything syncs: calls, client profiles, and pet records. It’s the perfect before-and-after story.
Why It Works
- Pain point first, solution second: It shows the struggle, then the fix.
- Emotionally driven visuals: Seeing a receptionist smile after the chaos feels real.
- Relatable storytelling: The video doesn’t just show features; it tells what they mean: faster calls, happier clients, more time for care.
Lesson for You: Conveying empathy requires moving beyond providing real challenges; understanding audience frustration is vital to selling value. Visual empathy, in addition to selling efficiency, is also a core function of every instructional video.
8. CombiSave
This one’s genius. The CombiSave product demonstration video focuses on something everyone has experienced: waiting for hot water. Through clever animation, it turns a small daily annoyance into a measurable problem, wasted time, wasted money, wasted water.
Then it introduces the CombiSave valve as the hero, a simple device that saves both time and resources.
Why It Works
- Numbers tell the story: “21 hours a year waiting for hot water.” That hits instantly.
- Simple visuals for real impact: Repeating icons and flow graphics make the point stick.
- Emotional and logical appeal: It solves frustration and saves money, a double win.
Lesson for You: Use educational video content to show the cost of inaction before offering your solution. It builds urgency and makes your product the obvious fix.
9. Exactech
Exactech’s training video for orthopedic surgeons uses animation to turn surgical planning into a story of precision. The visuals move from detailed 3D bone models to live tracking overlays, creating a feeling of control and trust.
It doesn’t just show software, it shows the impact of that software: better surgeries, faster recoveries, and confident doctors.
Why It Works
- High-level visuals made simple: 3D models and real-time data made easy to follow.
- Human outcome focus: Each animation links back to the patient’s experience.
- Authority without intimidation: It looks advanced but feels accessible.
Lesson for You: When targeting professional audiences, an educational video can build authority by simplifying complex ideas rather than flaunting them. Viewers stay when they feel guided, not lectured.
10. LifeID
Data privacy sounds complicated until you see LifeID’s process explanation video. It takes something intimidating, decentralized identity, and breaks it into digestible, emotionally charged visuals.
A grabbing hand trying to steal data gets repelled; icons represent ownership and freedom. You don’t need to understand blockchain to get the message; your information finally belongs to you.
Why It Works
- Visual protection metaphor: The barrier scene sticks in the viewer’s mind instantly.
- Crystal-clear simplicity: Every second counts; there’s no fluff.
- Strong emotional core: It ties safety to empowerment, not fear.
Lesson for You: Security-based industries can use educational video content to turn anxiety into confidence. When visuals reflect reassurance, viewers trust your message faster.
Informational Videos Don’t Just Teach, They Sell by Earning Trust
Notice something about all these examples? None of them screams for attention. They earn it.
Each video, from education videos to process walkthroughs, is about clarity and connection. They build trust through design, tone, and intent. That’s what makes them convert, not pushy CTAs or exaggerated promises, but consistency in how they present value.
At Prolific Studio, this is where our work shines. We help brands create explainer videos and training videos that blend understanding with persuasion, so your audience not only learns but remembers and acts.
Why You Should Invest in Informational Videos Now
The prevalence of disengagement is a well-established fact, but compelling narratives in every format still attract focus. Senses might be dulled and attention set on autopilot, but a story with a fresh and disruptive perspective invites the audience to engage. This is what is driving the success of the information videos.
With the right strategy, you can use:
- Educational videos to train or onboard customers.
- Explainer videos to pitch services or products.
- Process videos to showcase internal systems.
- Training videos to upskill teams without boring them.
Every type of video is a conversion tool in disguise. The more you teach, the more you earn trust, and trust leads to sales.
How Prolific Studio Can Help You Create Videos That Sell
Our team blends storytelling, motion design, and brand psychology to craft videos with polished production that make your message stick.
When you partner with Prolific Studio, you get:
- Scriptwriting that sounds human, not robotic.
- Animations that explain without overcomplicating.
- Storyboards that flow like conversations, not lectures.
- Consistency in tone, color, and message.
From fledgling companies to large-scale enterprises, our video marketing helps businesses inform, resonate, and convert with seamless marketing content.
Frequently Asked Questions
How long should an informational video be?
The sweet spot is 60–120 seconds. Long enough to explain, short enough to keep attention.
Are animated informational videos better than live-action?
Especially for abstract or technical content, animated explainer videos can be more flexible and budget-friendly.
Can informational videos help with SEO?
Yes. Search engines love video content. Adding optimized titles, descriptions, and transcripts improves ranking and keeps users on your page longer.
How do I start creating an informational video?
Begin with your objective. What do you want your target audience to understand, and what action do you want them to take? Then, partner with a company like Prolific Studio to define and shape that idea into captivating visuals to drive conversion.
Final Words
Your audience doesn’t want another sales pitch; they want understanding. The right informational video bridges that gap.
With articulation and direction, this can transform your brand into the sector’s go-to for expertise, shorten your sales process, and foster loyalty by continually proving what you communicated.
Prolific Studio’s team is ready to help you animate and visualize your message. Our animated explainer videos give your content clarity, add emotion to your message, and drive growth to your brand while helping you tell your story.
Let your next video do more than talk. Let it teach, connect, and convert.
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