Believe it or not, but video distribution is one of the crucial elements of a successful video marketing process. Marketers, many times, invest a great deal of their budget and time in creating highly engaging animation videos but they often neglect the core element which is investing in the video marketing process itself.
No matter how much time and budget you invest or how much creativity you pour into your animated video production, we always come to that single most important question:
How do I effectively distribute video content across channels?
Well if you’re searching for the right answers, here’s an article which will provide you with the best ones. Are you wondering which of the channels are most effective and admired by your audience?
Let’s check out.
Free Video Distribution Channels
Well, guess what, you don’t have to ponder for ages to decide which of the channels are best suited for you. If you’ve already succeeded in creating the perfect video animation for your business, don’t wait up for research teams to provide you info on the best distribution channels. Instead, start away with the free options abundantly available across the Internet. To name a few, we have the social media giants such as:
And then we have social media platforms that are purely dedicated to video content only such as:
- YouTube
- Wistia
- Vimeo
- Brightcove
- Dailymotion
So if you don’t know where to begin, here are some of the starting points for your social media team.
Make Use of Your Website
If you’re running an online brand, then 99.99% of the business owners have their own website. And one way or the other, you might be investing in resources to make sure your website keeps appearing on relevant searches on the Internet. If you’re observing a somewhat number of people coming to your site through traditional organic ways, then why not put the video up on your website so people can watch.
Videos aren’t just remarkable for selling your product/service but it will also decrease your bounce rate. Having a low bounce rate ensures your business starts appearing on top of Internet searches.
So in a way, using animated video on your website will also compliment your SEO practices.
Send Them Through Email Marketing
At the present time, email marketing is one of the most effective digital marketing tools in the online space. As per Direct Marketing Association, email marketing on average sees an increase of 4300% ROI compared to other marketing practices in the United States.
We often wonder how and why email marketing is taking such a massive place among marketers?
Well, the answer is simple.
Emails are easy to manage. They help you get direct leads and you don’t have to spend hours on calls to make them feel convinced. Be direct with your customers and convince them through a single pitch.
Although on the customer’s end, not everyone prefers to click open emails but a rather large number of US individuals prefer to check their mailbox first thing in the morning. So luck is always on your side.
Wondering how you can use animated videos in your emails?
- You can embed a video thumbnail in your email
- Make email marketing campaign videos around 30 – 90 seconds
- Make use of engaging and attention-grabbing call-to-action
- Use a marketing automation platform (MAP) to track & measure
Make Use of Blogs
Another way through which you can abundantly distribute your video content is through your website’s blog page. Blogs are the main source of attracting your audience. No matter where you’re located, if you’re actively working in the online space, then blogs are a great way to engage & win the individuals.
Blogs can tell your brand story. You can use animated videos to express the values of your brand. If not that then you can always integrate them in blocks of information in between your blog content.
The best way to do so is to add a small description so you can allow Google to detect your video. And before you know it, your embedded animated video will start appearing on top of Google Searches.
To help you market your video content effectively,
- Make sure you optimize your video description with relevant keywords.
- Share your blog post among various social media and other multiple channels.
- Incorporate video in your press releases, sales assets, partner blogs, etc.
- Get your blogs featured on other places such as other people’s websites and papers.
And before you know it, there will be multiple people who will be accessing your content all over the Internet. You will see a great many people coming to your website and consuming your published content. That’s just how the Internet works! It’s how you’re going to get maximum exposure in the online landscape.
So that’s just about everything we can offer to you regarding the best online video distribution.
Do you have any other advice to share with us? Feel free to let us in on your video distribution secrets. We are more than willing to hear back from you. So until next time, take care and cheers!
