Promotional videos have emerged as a vital element in fostering business expansion and captivating audiences. An astonishing 85% of internet users in the United States consume video content monthly on their devices, making the influence of video marketing undeniable.
This article explores eight outstanding promotional videos that have both engaged audiences and established a standard in innovation and impact.
Every example highlights distinctive narrative methods, creative visual application, and purposeful messaging that connects with their intended audience.
Whether you’re a startup creator, an experienced marketer, or someone interested in the workings of effective video marketing, these examples will provide useful insights and motivation.
What is a Marketing Video?
A promo video is marketing material designed to highlight a company, product, or service in a sharp, memorable, and transformational appeal. The purpose of this kind of video is to attract audience attention and encourage them to take action, whether it’s buying the product, subscribing to the service, or simply learning about what the company offers.
Unlike traditional advertising, promotional videos focus on communicating a message that resonates with the viewer using captivating metaphors, powerful imagery, and a different type of call to action.
When crafted exceptionally well, the best example of a promotional video has the potential to build trust, foster involvement, and achieve measurable results for your business.
Reasons Your Business Requires a Promotional Video
A promotional video transcends a mere marketing tool; it represents an investment in developing a brand. Whether you’re a business owner or marketing professional, adopting a video-centric approach can benefit your strategy beyond traditional marketing.
Grab Attention Promptly
With most things today needing to be done faster, gaining someone’s interest can be essential. A well-thought-out promotional video grabs the attention of potential clients by using astonishing imagery and animated stories to stand out in a flooded market.
Enhance Brand Recognition
A well-designed promotional video helps create an everlasting impression by augmenting awareness and capturing the attention of the targeted audience.
Boost Conversions
The most effective call-to-action promotional video examples impress the audience and enhance viewer retention through creativity while also offering clear instructions on the desired action, such as visiting the website or subscribing to the service.
Simplify Complicated Messages
Do you find it challenging to explain a product or service? Most people do. A promotional video will do the job: it enables you to convey messages thanks to images, animations, and real-life storytelling, which helps your audience understand and relate to what you are talking about more.
Enhance Interaction Across Platforms
Videos can be incorporated into websites, social platforms, and email campaigns, making video promotion versatile and easy to tailor. Compared to static content, videos help improve engagement metrics, ensuring that more people receive the message and the audience has a better experience.
With care, attention to detail, and a focus on quality, business promotional videos can positively impact marketing strategy by helping marketers achieve goals more simply, with enhanced efficiency and effectiveness.
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Top Examples of Promotional Videos
The given videos serve as excellent motivational examples for your upcoming marketing campaign. These videos demonstrate how a well-crafted video promo can effectively showcase your brand and connect with your audience while fulfilling business goals. Looking ahead, these clips should inspire you to create a quality promotional video that meets the distinct needs of your business and delivers tangible results.
Nike — Promotional Video
Another method to establish solid bonds with your audience is to demonstrate that you care about a cause or movement. Promo videos can showcase your backing for specific groups, and that’s exactly what Nike does in this instance.
The message was delivered powerfully when they combined archival footage of poster girls and female athletes with contemporary footage featuring young girls alongside well-known Nike endorsers. Supporting women’s rights and equality to enhance its brand identity is not exclusive for Nike, but bringing those foundations within a promotional video that supports the organization’s culture and values is genius.
Penguin Random House — Create an Enjoyable Promotional Video
Who claims that book lovers can’t have fun?
If you share my passion for books, you might be asking when the PGH Book Club will start again. Unfortunately, this video promotion was created by Penguin Random House for April Fools, but it gives you the impression that you can carry your book with you anywhere.
This promotional video creation is packed with subtle clues for viewers, from the titles of the beverages to the material of each book featured. In a discreet manner, Penguin Random House is showcasing numerous books from different authors, allowing each to have its time in the spotlight and highlighting its diverse and prestigious collection.
Content Created by GoPro Users
GoPro has expertly utilized user-generated content in its marketing videos. The company invites its customers to submit their own videos taken with GoPro cameras, highlighting the product’s features in actual situations.
Certain customer videos are even showcased in GoPro’s advertising campaigns, acting as strong endorsements of the camera’s resilience and adaptability. This approach not only delivers genuine, engaging material for GoPro’s marketing but also cultivates a sense of community among GoPro users. It serves as a great illustration of how brands can utilize user-generated content for marketing.
AdZerk (Now Kevel) — Top Example of Promotional Video
Stepping into a competitive niche ruled by significant players can be daunting as you try to assess how to distinguish yourself. Nonetheless, with the appropriate strategy, it’s entirely feasible to create your own niche.
Consider AdZerk (now known as Kevel), for instance. In this promotional video instance, they assertively place themselves in opposition to major players like Amazon and Facebook. By thoughtfully highlighting their rivals’ shortcomings and demonstrating the advantages of their own product as the remedy, they create an engaging and trustworthy promotional video.
The takeaway? Trust in your distinct worth and have the courage to present it to the world. An animated video promotion is an effective method to showcase what distinguishes you and engage with your audience—regardless of your competitors.
Lyft
Lyft produced an unexpectedly lengthy promotional video. It spans seven minutes, yet the narrative is so captivating and emotional that there’s no option but to view the video in its entirety. The firm employed basic 2D animation paired with fitting music. In conjunction with a compelling narrative, the video achieves its objective – it encourages both car owners and taxi passengers to try Lyft.
Heinz — Promotional Video
This promotional video showcases a funny and relatable situation with Ed Sheeran, who simply can’t help but use the product—Heinz Ketchup. Although a renowned singer may not be accessible to all, you can create a comparable impact by featuring a pertinent individual from your field or a respected authority.
The objective is to link your brand with a reliable expert, enhancing your credibility and significance in your field. This method is especially effective for video marketing strategies and promotional video creation in sectors such as healthcare, where credibility and professionalism are vital for establishing strong connections with the audience.
Samsung’s ViewFinity S9 Overview
A standout product video doesn’t always require a voiceover, influencers, or a personality. At times, you can allow the product to demonstrate its value independently. Samsung’s promotional video for the ViewFinity S9 contains no spoken words.
Rather, it presents two graphic designers and tracks their utilization of the product’s various features for their project. The product video is distinctive due to its captivating visuals, engaging music, and narrative.
The North Face and Gucci — Promotional Video
Who claims you can’t camp with elegance? If anyone is interested, share this promotional video featuring the new collaboration between The North Face and Gucci. The collaboration includes camping equipment, coats, and jackets, each adorned in Gucci’s signature style.
This video illustrates that complex elements with profound meanings aren’t always essential. If you’re unsure about creating an animation, simply allow your product to showcase its value through lively music and visuals of your intended audience engaging with it. You might create a lively, creative promotional video that broadens your target audience’s awareness of your brand.
Microsoft — Video Promotional Example
An alternative method to introduce a new product to your current clientele is to emphasize the components that constitute it and the creative development procedure necessary to produce it.
Microsoft employed this incredible promotional video concept to guide us through their manufacturing process, highlighting the stages involved in creating their new computers. This promotional video showcases their laptops as the product of intricate professional advancement and emphasizes the message presented in the advertisement: that this is Microsoft’s most powerful laptop.
Workday — Top Example of a Promotional Video
As you might notice, there’s a lot happening in this promotional video. Utilizing various visual components, including traditional methods like live-action and animation, alongside kinetic text and stock footage, culminates in an astounding visual experience.
Merging various techniques, cartoon styles, and imagery types can seem daunting, which is understandable as it could easily lead to chaotic and visually cluttered outcomes. Nonetheless, when executed properly, it can provide a vibrant and captivating method to highlight a product’s advantages and features, so feel free to try new ideas and incorporate various aspects into your video promotion!
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Varieties of Promotional Videos
There are different kinds of promotional videos, each designed to assist you in achieving a specific goal:
Explainer videos: Make intricate concepts or services easier to understand with captivating visuals and concise narration, frequently incorporating animation to clarify information.
Product videos: These videos concentrate on highlighting the features, advantages, and usability of a product, assisting prospective buyers in understanding its worth and how it can address their requirements.
Effective Strategies for Producing Promotional Videos for Companies
As you can observe, there are various kinds of video promotions you can develop, based on your product or the goal you’re targeting. After viewing some incredible pieces, you might feel slightly overwhelmed, but there’s no need to worry! Crafting successful work isn’t complex: it revolves around preparing in advance and maintaining a focused objective.
To assist you in your video production process, I have created these tips for your guidance.
Prepare in Advance
Establishing your objectives in advance for your video promotion is crucial. As I noted, you can create content on various subjects: instructional videos, informative articles, and more. For this reason, prior to beginning, you ought to ponder: “What is my goal with this work?” Once that is established, you’ll be able to identify the type of promotional video required, which techniques and strategies would work best, and so forth.
You should also take your budget into account. The cost of the video is influenced by its length, among other variables, so it’s important to verify that before beginning any planning. A one-hour conversation with a prominent industry leader could be exactly what you require—but ensure that you can cover the cost!
Discover Your Voice and Character
Effective branding plays a significant role in promotional videos; viewers should recognize your brand immediately.
However, showcasing your logo at the conclusion of the video promo is insufficient. Your creations should embody your brand’s character, not merely the components that constitute your branding. Therefore, communicate your values, mission, and the principles your company upholds. Make use of your time to demonstrate to your customers what your brand represents and embodies.
Narrate a Tale
They might be referred to as promotional videos, but if you’re solely focused on making a hard sell, it’s likely that your customers won’t stay engaged for long. You need to transform the message you wish to communicate into a narrative that your audience will find compelling.
Storytelling involves utilizing narrative techniques to captivate your audience and simplify your message, as stories are more memorable than mere statistics. Engaging narratives often feature a protagonist facing a challenge, who ultimately discovers a resolution. A resolution that, in an ideal scenario, ought to include your product.
After you have that, I suggest creating a storyboard. In addition to helping you visualize your video promo’s narrative, it will act as a reference for the entire team throughout production, ensuring you remain focused on the amazing story you’ve created.
Create It Multichannel
Multichannel marketing involves interacting with your customers across different platforms, delivering a cohesive and supportive message across all of them. To accomplish that, you may want to think about combining your video marketing activities with social media video creation.
It’s essential to keep in mind that your promotional video must appear well on every device, from the tiniest mobile phone to the biggest computer. That’s why you need to tailor it to the specific dimensions of each platform: square, horizontal, and vertical formats.
As an added benefit, remember that when your content is fun and captivating, individuals are likely to share it, increasing your audience!
Why Choose Prolific Studio as Your Promotional Video Company?
At Prolific Studio, our motivation stems from a profound enthusiasm and an intense affection for our work. This is why every one of our projects features a strong focus on detail, and it is also the reason we ensure that we address even the tiniest aspects that might be overlooked by other firms.
Additionally, we are committed to producing tailored promotional videos that serve as a link between brands and their audience. Consequently:
Our clients’ needs are always our top priority! We will strive to create a captivating and original promotional video for you, no matter the message you want to share!
We acknowledge that every business is unique! We will ensure that our videos showcase what makes you unique. With that in mind, we believe the important aspect is focusing on the small details of your business and presenting them in ways that truly reflect your brand’s voice and character.
We remember that you are the person who knows your company best! That’s the reason we prioritize hearing our client’s input throughout the entire process. That is the most effective method for us to enhance the final product.
What are the reasons for creating a promotional video?
In addition to all I've stated previously, these elements are among the most powerful methods to quickly grab your audience's attention. They enable you to express your message in a clear, visual, and memorable way. An effective video promotion can enhance engagement, elevate conversions, and make your brand distinctive in a competitive marketplace. Promotional videos generally achieve better performance on social media and are simpler to share, broadening your audience.
What steps should I take to make an interesting promotional video?
To produce an appealing video advertisement, you need to:
Specify your objective: Be precise about the message you wish to communicate.
Understand your audience: Customize your content to connect with your intended audience.
Stay brief and on topic: Be succinct and make your point swiftly.
Utilize top-notch visuals and audio: Allocate resources for excellent production quality or collaborate with a video production firm to ensure professionalism.
Incorporate a direct call to action: Specify what you would like your audience to do next, whether it’s checking out your website or registering for a service.
Where can I share my promotional videos?
You can share your promotional videos on different platforms, based on your audience's likes:
Social media: Platforms such as Instagram, Facebook, YouTube, TikTok, and LinkedIn are perfect for connecting with a vast audience.
Your website: To swiftly convey your value proposition to users.
Email marketing: To boost interaction and click-through rates.
Internet advertisements: Video promotions can be utilized in paid marketing on platforms such as Google, YouTube, and social media channels.
What is the expense involved in creating a promotional video?
The expense of producing a video promo can differ greatly depending on multiple factors, including video duration, production standards, and if you are employing a professional crew or doing it internally. To give you a general sense, a professionally crafted, high-quality work can range from 6,000 to 20,000 USD. More complex videos may range in cost from 30,000 to 100,000 USD.
Final Words
A thoughtfully created promotional video is among the most powerful resources for captivating your audience and achieving results. By highlighting products and services while conveying your brand’s mission, the top promotional video examples illustrate how creativity and superior production quality can leave a significant impression.
Regardless of whether it’s a promotional video for a new product or a company video aimed at enhancing your brand, the essential factor is conveying your message with authenticity, narrative, and meticulousness. Allow these examples to motivate you to craft a work that resonates with your audience and aids you in reaching your marketing objectives.
It’s time to move forward and create a remarkable promotional video for your business that distinguishes you from the competition! Looking for 2D and 3D animation services? Then get in touch with Prolific Studio, one of the best animation studios in LA!
