Kinetic typography is the art of combining text with motion to create compelling visuals that do more than just display words—they tell stories, evoke emotions, and grab attention instantly.
This dynamic style of animation has become a favorite among content creators, marketers, and artists. From eye-catching commercials to thought-provoking music videos, kinetic typography demonstrates how powerful moving words can be.
In this blog, we’ve curated 50 outstanding examples of kinetic typography in action. Each one highlights the versatility and creativity of this technique, giving you inspiration for your own projects.
As you explore these videos, you’ll see how text can transcend static design and transform into a storytelling powerhouse. At Prolific Studio, we showcase the endless possibilities of kinetic typography that are sure to amaze you.
The History and Evolution of Kinetic Typography
Kinetic typography has roots that stretch back over a century. Its story begins in the early 20th century during the silent film era, when filmmakers experimented with text as part of their motion pictures. These early efforts planted the seed for what would later become a celebrated art form.
It wasn’t until the 1960s that kinetic typography began to gain real traction, particularly in film and television opening sequences. Designers started using movement and type together to set moods, build anticipation, and guide viewers through narratives.
The real turning point came in the 1990s with advancements in computer graphics. Animators suddenly had the digital tools to experiment with typography in bold, innovative ways. Text could now twist, expand, bounce, and flow seamlessly, and by combining these techniques with 3d product animation services, creators unlocked limitless opportunities for visually stunning and dynamic storytelling.
Fast forward to today, and kinetic typography has become an essential tool across industries. Whether it’s in advertising campaigns, social media content, music videos, or film, animated text helps creators connect with audiences on a deeper level. Its ability to communicate emotions and amplify stories makes it a cornerstone of modern digital storytelling. By combining kinetic typography with 3d animation services, creators can craft even more immersive and visually striking experiences that truly captivate viewers.
Examples of Kinetic Typography in Marketing
A New Day for Work, Powered by AI
Slack used fast-paced typographic animations with smooth transitions to highlight the theme “The Future of Work.” The campaign showed how generative AI can simplify tasks, summarize channels, and automate workflows. Through kinetic text, Slack effectively communicated its ability to drive productivity and help users focus on what matters most.
TIDAL – Brand Refresh
TIDAL’s brand refresh campaign aimed to reintroduce the platform to music lovers. The visuals featured bold fonts, vibrant kinetic typography, and high-energy music that created a powerful sense of flow. This approach not only emphasized the artists but also connected deeply with the fans, strengthening the brand’s identity.
Credit Karma – Credit Comeback: Amy
Credit Karma worked with Giant Ant to tell real stories of people’s credit journeys. By mixing 2D and 3D animation with bursts of typographic movement, the campaign added humor and timing to the storytelling. While not the main focus, kinetic text enhanced the overall delivery, making the message both fun and relatable.
McDonald’s – Attack
In this short 15-second spot, McDonald’s promoted the Big Mac using Star Wars-inspired kinetic typography. The dramatic animations, paired with dynamic music and visual effects, made the commercial memorable and entertaining, creating a sense of excitement around the product.
Designed by Apple
Apple’s typography-focused video showcased the brand’s minimalist style. With clean, subtle animations, every word felt deliberate and impactful. The restrained use of kinetic text created a sense of perfection and elegance, reinforcing Apple’s identity as a brand built on simplicity and emotional connection.
Slack – Where Work Happens
For another campaign, Slack highlighted how its platform empowers companies to work seamlessly across different locations. Kinetic typography helped distill the brand’s value, showing that teams of all sizes can collaborate effectively and stay connected through Slack’s tools.
7. Strava // Year In Sport
Giant Ant crafted 20 code-driven, customizable scenes designed to turn Strava users’ yearly data into a dynamic 75-second film. The result? More than 2 million unique kinetic typography videos tailored to individual athletes. The real challenge was making each scene respond instantly to personal stats—not just in text, but in imagery as well. With code-driven animation, every user received a truly custom film that captured their year in sport.
8. Malibu // Island Spiced
This 30-second kinetic typography piece was part of a fun series of 10 tutorials, each showcasing quirky and mysterious ways to enjoy Malibu. Playful motion and lively text made the brand feel as bold and adventurous as the drink itself.
9. Solea // Big Deal
Solea is the first dental laser cleared for both hard and soft tissue—a true breakthrough in the industry. To highlight its game-changing role, this project combined kinetic typography with infographic animation, positioning Solea as an innovative force redefining modern dentistry.
10. Audi A1 // Divertimento Senza Stacchi
Created as a viral campaign, this kinetic typography video for the Audi A1 revolved around the theme of “amusement without interruptions.” The animation showcased energetic words and playful characters that literally shattered interruptions, perfectly reflecting Audi’s seamless driving experience.
11. Honda Alphabet
What’s simpler than ABC? Protecting the planet for future generations. This campaign for the Honda Clarity Electric cleverly used kinetic typography across the entire alphabet, turning sustainability into an engaging, easy-to-digest message that resonated on social media.
12. Airbnb Rebrand // Belong Anywhere
When Airbnb introduced their iconic Bélo logo, it wasn’t just a design change—it was a complete rebrand that boosted recognition and connection. This typography animation captured the journey behind their new identity, showing how the brand’s visual evolution became a global symbol of belonging.
It uses carefully crafted typography to highlight the creative journey behind their logo design and the deeper reasons for their rebranding.
By tying the meaning of the logo to a sense of belonging, Airbnb effectively connected with viewers on an emotional level. The typography animations reinforced this message, making people feel more personally connected to the brand.
13. The Official Rebrand of Burger King
The rebranding introduction video for Burger King embraces a bold mixed-media animation style, seamlessly blending kinetic typography with dynamic visuals. The use of strong, impactful fonts synchronized with the music beats creates a rhythmic flow that strengthens the brand’s message and leaves a lasting impression.
14. Apple’s 2030 Carbon Neutral Goal
Apple’s typography-driven video communicates a powerful sustainability message. While Apple is already carbon neutral, the video emphasizes their commitment to making every product carbon neutral by 2030. From design to manufacturing, shipping, usage, and recycling—the message is clear: the Earth can’t wait, and neither can we. Strategic use of kinetic text, colors, and emphasis highlights key points in the voiceover, ensuring the message resonates deeply with the audience.
15. The New MacBook Pro Launch | Apple
In this video, Apple combines mixed media with carefully placed typographic animation to introduce the groundbreaking MacBook Pro powered by M3, M3 Pro, and M3 Max chips. With unmatched graphics performance, up to 22 hours of battery life, and a stunning Liquid Retina XDR display, the MacBook Pro redefines professional computing. Though kinetic text is used sparingly, it is applied with precision to spotlight core features, making them more memorable and impactful.
16. 12 Benefits of Video Marketing
This kinetic typography video highlights twelve compelling reasons why businesses should invest in video marketing. From testimonials to behind-the-scenes content, videos deliver authenticity and humanize brands in competitive markets. The narrative underscores that video is not just a passing trend—it’s the future of brand communication. By embracing video marketing, businesses can engage audiences, build trust, and drive conversions like never before.
17. 5 Essentials to Know About Generative AI | Google
Google’s typography-focused video aims to educate teens and parents about generative AI and its responsible use. The video introduces five key insights, creatively reinforced through dynamic text animations. For example, the phrase “Generative AI” is enlarged to command focus, while the year “2001” appears in bold sticker-style typography to remind viewers of Google’s long history with AI. The video also uses animated text to highlight a key distinction: while AI can mimic human responses, it lacks true emotions.
18. Human Imagination x Artificial Intelligence | Google
This experimental kinetic typography video explores the intersection of human creativity and AI innovation. Google collaborated with dancers, artists, rappers, photographers, educators, and other visionaries to showcase the possibilities of AI when paired with human imagination. Each segment uses unique typographic animations to match the style, tone, and discipline of the collaborator, resulting in a visually diverse and inspiring narrative about the future of human-AI collaboration.
19. LGBTQ+ Friendly Places on Google
Google used kinetic text to highlight how difficult it has often been for the LGBTQ+ community to find safe and welcoming spaces. The video guides viewers on how they can nominate and share their favorite places as “LGBTQ+ friendly,” making them easier for others to discover and feel a sense of belonging.
20. Heroes of Small Business | Google
For this campaign, Google combined typographic animation with a comic-book style to match the theme “Heroes of Small Business.” The story follows Dr. Cindy Ayers Elliot, a former Wall Street banker who founded Foot Print Farms in Jackson, Mississippi, to bring fresh food to her community. With the strength of community support, the video shows how no obstacle was too great to overcome. This project demonstrates how typographic animation can empower storytelling for businesses of all sizes.
21. A Smarter Way to Do Things with Microsoft Edge
This commercial makes creative use of kinetic typography in different formats—typing effects, sticky notes, and even 3D animation. Microsoft used the video to showcase how Edge helps users plan, organize, and browse smarter. From reducing tab clutter with tab grouping to making trip planning more efficient, the animations highlight how Edge simplifies everyday browsing challenges.
22. Adobe “Layout”
Produced by Oddfellows, this animated typography video is part of Adobe Foundations, an educational series exploring design principles. In this episode, creative director and magazine veteran Nathalie Kirsheh shares her insights on layout design. Blending education with inspiration, the video delivers practical wisdom for both aspiring creatives and seasoned professionals, making design knowledge more accessible through engaging motion graphics.
23. Adobe Make It Titles 2016
For Adobe’s annual creative conference “Make It” in Sydney, Never Sit Still collaborated to design the opening titles. Artist Shaivalini Kumar created isometric illustrations that were later rebuilt in 3D, rendered with global illumination for a vibrant and stylized look. Kinetic typography was integrated to animate speaker names, while a custom score by Ben Romalis added energy to the sequence. This project stands out for its rich visuals, dynamic text treatment, and immersive atmosphere.
24. Stake Brand Launch Video
To introduce Stake, an app that simplifies access to the US stock market, Never Sit Still and Design Studio created a bold animated typography launch video. The goal was to capture the fast-paced energy of trading. Through snappy text animation synced with jazzy drum beats, the video communicated Stake’s core message: fast, easy, and fee-free access to the US stock market.
25. Vocus Brand Film
Vocus is a leading international network and fiber company that connects Australia, New Zealand, and the Asia Pacific.
In collaboration with FutureBrand, NSS produced a striking brand film that centers on typographic animation. The design highlights the letter O, symbolizing the cross-section of fiber-optic cables, creating a strong visual metaphor for Vocus’ core technology and connectivity.
26. Oculus Brand Film
Oculus is reshaping digital entertainment with its groundbreaking VR headsets, offering limitless gaming and immersive experiences.
To support its rebrand, NSS partnered with Moniker—the studio behind the new identity—to craft motion principles and a kinetic typography film. This video positions Oculus not as a futuristic unknown, but as an accessible, everyday enhancement for how people live, play, and connect.
27. Paper Invitation for Lexus
This project brings together three unique animated typography sequences designed for Lexus TV commercials by Parallel Studios.
The animation uses embossed paper effects that echo Lexus’ reputation for sophistication and quality. Each typographic movement reinforces the luxury ethos of the brand, transforming text into a tactile, elegant storytelling medium.
28. Devialet – Phantom Reactor Unboxing
For the French high-end audio brand Devialet, Parallel Studios produced a series of animated tutorials, including this 2.5D typography unboxing video.
The animation plays with varied perspectives, giving the illusion of depth and three-dimensionality. Each transition is carefully crafted to reflect the innovation and premium feel of the Phantom Reactor product.
29. Winsupply Commercial
This animated commercial for Winsupply adopts a comic-inspired style with playful typographic animation.
The cartoon-like visuals bring energy and humor to the brand story, while dynamic text highlights key moments, making the message both entertaining and memorable.
30. Coke Quadgen :30
Coca-Cola’s sustainability journey is creatively captured in this 30-second mixed-media video.
The film uses paper-like typographic animation to deliver the brand’s message in a fun, approachable way. The textured text design adds warmth and personality, reflecting Coke’s commitment to both playfulness and responsibility.
31. Corteva CRISPR
Dress Code’s typography video for Corteva Agrisciences demonstrates how morphing techniques in kinetic text can amplify storytelling. The piece introduces CRISPR technology to farmers in a clear and visually compelling way, turning a complex subject into an engaging narrative.
32. Google Maps Platform Launch Film
Produced by Dress Code for Google, this live-action explainer blends real footage with a mixed-media design approach. By integrating intricate 2.5D typography animation, dynamic overlays, and seamless transitions, the video delivers a polished and highly engaging launch experience.
33. IBM “Security”
To showcase its cybersecurity services, IBM collaborated with Storefront Music on a mixed-media production that makes creative use of white space. The combination of 3D visuals and kinetic typography draws attention to key insights, ensuring the message is both clear and impactful.
Examples of Kinetic Typography for Motivational Impact and Non-Profit Campaigns
Kinetic typography isn’t just for marketing—it can also inspire, motivate, and create powerful emotional connections. Many non-profit and charity campaigns use it to highlight important causes and move audiences into action. Here are some strong examples:
1. World Relief – Justice Conference
This campaign uses bold, moving text to highlight the challenges of pursuing justice. Unlike fitness or business, where results are visible, justice often feels like a never-ending uphill climb—you fix one problem, and another emerges.
Through impactful narration paired with kinetic typography, the video transforms this struggle into a call to action. The words move with emotion, reinforcing the message and making the audience reflect deeply on the importance of justice.
2. Canadian Cancer Society – Relay For Life
The Canadian Cancer Society used kinetic typography to convey a simple but powerful idea: even small actions can make a big difference.
By keeping the design minimal and focusing on numbers and facts, the video effectively draws attention to how collective efforts can create massive impact. The shifting text mirrors the message—change starts small but grows stronger together.
3. ChildLine – First Step
ChildLine, a UK-based 24/7 counseling service for children and young people, created a kinetic typography video to address one of the toughest issues—sexual abuse.
The animation gently guides children through the idea of reaching out for help, making the process of speaking to a counselor feel less intimidating. The movement of the words helps break down fear and uncertainty, turning the act of seeking support into a courageous first step.
4. My Daily Leadership
The Leadership team aimed to show how elite members can quickly discover and master essential daily habits, mindsets, tools, and models to future-proof themselves, their teams, and their business—leading to real, lasting transformation.
Using kinetic typography and infographic line art animation, the video clearly demonstrates how following their proprietary, fully-guided 2-year leadership development system empowers leaders to evolve into world-class performers—the very best in their field.
5. Student Design Awards Winner – Curiosity
This kinetic typography video is based on a voiceover by Ian Leslie, author of Curious: The Desire to Know and Why Your Future Depends On It.
The clip is taken from Leslie’s full RSA talk, Why We Must Continue to Learn and Be Curious.
The design was created by Dan Palmer, winner of the Patricia Tindale Award at Canterbury Christ Church University, highlighting his innovative approach to visual storytelling.
6. Australian Museum Sharks
For 450 million years, sharks have dominated the oceans. Today, these iconic creatures face unprecedented threats.
The Australian Museum’s immersive exhibition gives visitors a fresh perspective on sharks, bringing them to life like never before.
Never Sit Still partnered with SomeOne Sydney to create a dynamic trailer for the exhibition, combining CG elements with kinetic typography animation.
All sharks were sourced as detailed 3D assets, then animated and composited into a virtual underwater environment.
Realism was enhanced with coral and rock platforms, particle systems for air bubbles and fish schools, and volumetric lighting to replicate underwater light rays, making the experience visually captivating and lifelike.
7. KARLOFF – EXPLORING BEAUTY AND UGLINESS
In 2012, typesetter Peter Bilak introduced the font Karloff.
This kinetic typographic animation showcases the dual nature of the font, highlighting the interplay between beauty and ugliness. Its dynamic design emphasizes contrast and harmony, making the typeface a striking visual experience.
8. Herman Miller: Ward Bennett at 100
This kinetic typography video commemorates the 100th anniversary of Ward Bennett, a true design renaissance figure, and the release of his new monograph by Phaidon.
Produced by Herman Miller in collaboration with Dress Code, the video brings Bennett’s story to life. The voiceover features archival recordings of Ward Bennett, courtesy of Dr. Barbaralee Diamonstein-Spielvogel.
These examples illustrate how kinetic typography can transform messages into visually compelling stories. By merging meaningful content with engaging visuals, creators can captivate audiences and leave a lasting impression.
Examples of Kinetic Typography in Film and Television
Kinetic typography has become a powerful tool in film and television, enhancing storytelling by combining motion and text in visually engaging ways. Here are some notable examples of its use:
1. DOXA Film Festival // Trailer (Lisa)
We collaborated with DOXA once again to create bumpers for individual film trailers and three festival-wide trailers.
This year’s festival centered around the theme of spoken word. Our approach was to treat the titles of the festival’s films as lines in three spoken word poems, then build a kinetic typography sequence around them. In this trailer, viewers experience the voice of Lisa B. guiding the text, making the words come alive on screen.
2. TNT/Turner // 22nd Annual SAG Awards
TNT/Turner wanted a fresh, animated approach to promote the upcoming SAG Awards.
Giant Ant used 3D kinetic typography to highlight memorable sound bites from previous award speeches. The result was a visually rich “golden world” where stories and actors took center stage, bringing a dynamic energy to the awards promotion.
3. Colin in Black & White // Main Title
Colin in Black & White is a Netflix series exploring the journey of an ordinary high school student who became extraordinary, focusing on the intersections of race, class, and culture.
Elastic’s mixed-media main title combines typographic animation and motion graphics seamlessly. The kinetic text complements the visual theme, giving viewers a glimpse into the drama and the formative experiences of Colin Kaepernick.
4. “Dirty Money” Main Title
Netflix’s docu-series Dirty Money uncovers shocking stories of corporate greed.
From predatory payday loans to vehicles that cheat emissions tests, the series exposes bold acts of corruption and exploitation.
Elastic brings these stories to life by pulling inspiration from real headlines, using typographic animations to craft a striking and memorable main title sequence.
5. Spotify x Casefile – Pseudocide
Pseudocide is a Casefile podcast series exploring the world of faking one’s own death.
Across nine gripping stories, a bomb detonates in a Sydney suburb, murder unfolds in Texas, a spy dies with his secrets, and a nun vanishes on the run.
Never Sit Still collaborated with Christopher Doyle & Co. to produce a 15-second teaser promoting this Spotify exclusive podcast.
The teaser animates the cover artwork using kinetic typography, demonstrating how dynamic text can enhance storytelling and create a captivating visual experience.
These examples highlight the power of kinetic typography in film, television, and podcasts. By merging text with motion, creators can deepen audience engagement and add a unique visual layer to their narratives.
Kinetic Typography Animation in Music Videos
Kinetic typography has become an essential storytelling tool in music videos, amplifying the meaning of lyrics and adding a visually engaging layer to the music. By animating text in sync with sound, creators can transform songs into dynamic, immersive experiences.
Here are some notable examples of kinetic typography in music videos:
1. What Happened | Lyrical Video
This animated music video combines simple stock footage with lyrical kinetic text overlays that flow with the music.
By using a lyrical approach, we were able to maintain a high-quality output while keeping production costs low, proving that budget-friendly doesn’t mean visually boring.
2. KENSINGTON “BATS”
The official music video for the single BATS showcases a vibrant kinetic typography animation that mirrors the song’s energy.
The text moves and morphs in perfect harmony with the beat, creating a dynamic visual rhythm that enhances the message of the track.
3. Snoop Dogg – Talk Dat Shit
In the official music video for Talk Dat Shit To Me (feat. Kokane), typographic animation blends seamlessly with motion graphics to bring the lyrics to life.
The words interact with Snoop Dogg’s performance, producing a visually striking experience that pulls viewers deeper into the music.
4. It’s All Turtles | Music Video
For this project, the client envisioned a vibe reminiscent of classic Bugs Bunny cartoons rather than high-tech 3D animation.
We combined character animation with hand-drawn kinetic typography, creating a playful visual layer that complements the music while reflecting the client’s unique vision.
These examples highlight how kinetic typography can transform music videos, making them more engaging and visually expressive. By pairing movement with words, creators can not only convey lyrics more effectively but also craft a distinct visual story that resonates with the audience.
FAQ’s
Q2: Why should I use kinetic typography in my videos?
A: It grabs attention, enhances storytelling, and makes messages more memorable. It’s perfect for marketing, explainer videos, and social media content.
Q3: What are some popular use cases for kinetic typography?
A: Common use cases include promotional videos, movie titles, lyric videos, educational content, social media ads, and corporate presentations.
Q4: How long should a kinetic typography video be?
A: Most kinetic typography videos range from 15 seconds to 2 minutes. The length depends on your message and audience engagement goals.
Q5: Can beginners create kinetic typography animations?
A: Yes! Tools like Adobe After Effects, Canva, and Apple Motion offer beginner-friendly options. However, advanced animations may require professional software and expertise.
Q6: What makes a kinetic typography video effective?
A: Clear messaging, smooth animation, creative font use, and timing with audio or voiceover make a kinetic typography video engaging and impactful.
Q7: How can kinetic typography improve marketing videos?
A: Animated text highlights key points, reinforces brand messages, and increases viewer retention, making your marketing campaigns more effective.
Q8: Are there trends in kinetic typography animation?
A: Yes. Popular trends include 3D text effects, interactive typography, minimalistic design, and blending motion graphics with live video for immersive experiences.
Q9: How do I choose the right font for kinetic typography?
A: Pick fonts that match your brand style, are readable in motion, and reflect the tone of your message—bold fonts for emphasis, elegant fonts for storytelling.
Q10: Can kinetic typography be used in social media ads?
A: Absolutely. Short, visually striking kinetic typography videos are highly effective on platforms like Instagram, TikTok, and YouTube to grab attention quickly.
Conclusion: The Future of Kinetic Typography Animation
Kinetic typography has evolved tremendously since its early use in silent films. Today, it stands as a dynamic tool in the arsenal of digital creators, widely used in marketing, film, television, music videos, and beyond. Its unique ability to combine typography with motion produces visually striking and engaging content that captivates audiences and leaves a lasting impression.
As technology continues to advance, the potential for kinetic typography animation is limitless. At Prolific Studio, we foresee even more innovative applications of this technique as creators explore new ways to redefine visual storytelling. From interactive advertisements to motivational videos and immersive music experiences, kinetic typography consistently proves its power to mesmerize and inspire.
The examples discussed in this article represent only a fraction of what’s possible. By exploring more kinetic typography videos, you can uncover endless opportunities to experiment and bring your ideas to life. For those looking to elevate their projects further, combining kinetic typography with 3d animation services can create truly next-level experiences that leave audiences amazed.
Let the magic of kinetic typography animation fuel your creativity. With Prolific Studio and the endless potential of moving text, the power to tell compelling stories through words and motion is right at your fingertips.
