Did you know that around 85% of people are likely to purchase a product after viewing an explainer? In an era of short attention spans, 3D animation services help break down even the most difficult concepts without losing viewers’ attention.
3D animated explainer videos utilize both infographics and three-dimensional images/characters to give your message a vibrant picture. Brands primarily use these well-developed videos to market their offerings, often unlocking surprising returns, as explored in our deep dive into animation-driven marketing results.
These videos can deliver faster and proven results for your business by hooking viewers hooked to the video and even wanting to share it on their networks. If done well, your business can enjoy a considerable income boost thanks to captivating explainer videos supported by tailor-made 3D animation services from a reputable animation studio like Prolific Studio.
Some people find 3D product explainer videos too complicated. This blog post will try to break down everything related to 3D animated explainer videos to help you better understand the technology.
Different Types of Explainer Videos
Explainer videos can be categorized into various types, each tailored to convey a particular message effectively. Animation has always been beneficial when promoting a business. Let’s look at some of these types in detail and find out how 3D animation services add more value to them.
Product Explainer Videos
Product explainer videos focus on a product’s features and benefits. For example, a product explainer video will show how it functions if you introduce a new tech gadget. Custom 3D animations make them even more interesting because they allow the viewer to visualize the product without touching it.
How-to or Instructional Videos
Instructional videos are designed to direct the target audience through steps to perform a certain task. Examples would be recipes or making a do-it-yourself repair on something around the house—similar to how guided visual content is transforming industries like real estate marketing with immersive walkthroughs.
Animators also design essential graphics for these videos that help make the instructions less tedious and more appealing. Custom 3D animations help depict every action as a step.
Animated Storytelling Videos
These videos are usually based on a written narrative, where a corporate brand is typically positioned. Using dynamic explainer videos, one can go beyond just the short and dry descriptions and bring creativity into the storyline.
3D animation services from an expert animation company can do justice to the audience’s imagination by creating interesting characters and bright environments that bring the message closer to the consumers, something many growing brands are tapping into through animated marketing content.
Corporate Explainer Videos
These videos help convey the company’s concepts, values, mission, and services in the most straightforward way. Custom 3D animations in corporate explainer videos are especially effective here. They transform what is otherwise a relatively boring subject into more visually appealing content for the company’s communication.
When are 3D Animated Explainer Videos the Right Choice?
Let’s just say you have an amazing product and need to introduce it to the world, but it is a bit technical. You want to showcase how different parts come together, what kind of mechanism they follow, and the complicated inner workings of the model. Here is where 3D model animation services come in handy.
Videos are always a great way to break down a complicated concept. According to one stat, viewers retain 95 percent of a message when watching it in a video compared to only 10 percent when reading it via text
3D brings the user closer to the product, like having it in your hands. The user can see, rotate, scale, break the product, and look at its inner structure. A 3D dynamic explainer video would be able to do much better than a 2D dynamic explainer video or a live-action explainer video, which does not cover action details comprehensively.
Benefits of 3D Animated Explainer Videos
Unmatched Visual Appeal
One of the main advantages of using 3D animation services is the visual appeal. When creating custom 3D animations, you create captivating content that looks so real yet imaginative that it eventually attracts people. Such detail and depth are difficult to achieve with 2D animation or live-action videos.
In an explainer video, abstract ideas can be easily represented in 3D animations. A tech company, for instance, can illustrate the flow of data around a network so that the viewer comprehends it without much effort. This effortless way of visually communicating your ideas helps retain the audience’s attention.
Better Clarity and Understanding
One of the primary purposes of explainer videos is to make difficult concepts easy to understand. This is where 3D animation plays a crucial part. To tackle complex subjects, 3D animation provides the required accuracy and detail. You can build accurate representations to describe what something does or to demonstrate a procedural task.
For example, in the medical sector, product explainer videos may incorporate animations to elaborate on how a newly discovered surgery is performed, providing views that would normally be lost if one were watching live video footage. This kind of detail helps the audience fully comprehend what is being presented.
Flexibility & Creative Freedom
3D animation services offer an incredible amount of creative freedom. Concepts that are difficult or sometimes even impossible to shoot live-action can be visualized in this medium. Whether promoting a brand new item, showing off some advanced technology, or providing 3D representations of complicated ideas, custom 3D animation can handle it all.
This flexibility implies that it is possible to animate anything, from basic shapes and textures to a complex environment. This helps businesses embrace the chance to draft professional and stunning explainer videos.
Consistency and Reusability
Live-action video production can be tricky, especially when keeping everything consistent across different shoots. Factors like location changes or lighting can throw things off. But with 3D animation, you can control every detail, ensuring everything is just right.
Plus, assets created for one product explainer video can be reused in future projects. Characters, settings, and models can be repurposed for new videos, marketing materials, or presentations, saving businesses time and money.
Engagement and Retention
Research indicates that 3D animated explainer videos boost viewer engagement and retention. Incorporating explainers increases long-term and boosts recall due to a sharper focus, combining effective visuals and sound reasoning.
Studies have shown that people are more likely to recall information presented in a video than in written text. Strategies combining 3D animation with excellent storytelling guarantee that your audience’s attention is captured.
Versatility Across Platforms
In this age of digitalisation, content has to be flexible. Dynamic explainer videos are easily customizable for different devices. They could be a social media clip or a website feature. Such flexibility is useful in reaching more audiences, hence improving the marketing strategy.
Customization does not end there. A custom 3D animation can be posted on your homepage, shared on social media, and used in mail campaigns. With the right craftsmanship, animated content will easily capture the audience’s attention, regardless of the format, making it an effective marketing strategy.
Final Words
With a myriad of perks, 3D animation makes for captivating product explainer videos. The attention-grabbing visuals paired with simple yet effective messages and flexibility aid in retaining any audience’s attention, regardless of the platform, increasing retention numbers as a result.
When you collaborate with a 3D animation Professional Studio, like Prolific Studio, one of the best animation studios in LA, you make the most of their skills through the benefits of 3D animation technology for your brand’s marketing videos. You will surely surpass the competition. Contact now.
Frequently Asked Questions
How much does a 3D animated explainer video cost?
Various aspects, like length, complexity of design, and detail, affect the overall cost of a 3D animated explainer video. Pricing ranging from a few dollars to several thousand dollars is fairly common.
At Prolific Studio, we understand every business has unique requirements. Because of this, we have developed a flexible pricing plan that aligns with your budget as well. Whether you need a simple animation or a comprehensive production, we guarantee that you will be satisfied with the quality and value you receive.
Contact us if you need a specific budget estimate for your project. We are willing and ready to assist you while ensuring your budget remains intact.
What are the best software used to create 3D animated explainer videos?
Blender, Maya, Cinema 4D, and 3ds Max are the finest tools for creating 3D animated explainer videos. With the options provided, animators can create high-caliber and dynamic visuals.
Here at Prolific Studio, we utilize the best and most innovative tools available in the industry to design product explainer videos. We combine modern tools with our well-trained staff, and as a result, we meet the set standards of video creativity and professionalism. We utilize the latest technology to bring your dreams to reality.
Why is 3D animation better than 2D animation for explainer videos?
While 2D animation may have its advantages, 3D animation services present a greater level of detail. 3D makes it possible to showcase a product from different perspectives, which creates a more convincing presentation. Product explainer videos featuring intricate mechanisms or details benefit from this level of presentation.
At Prolific Studio, we pride ourselves on tailoring 3D animations to your specifications. If you’re looking for great visual appeal and memorability, 3D is the most effective way to capture attention and stay in readers' minds.
