Did you know that around 85% of people are likely to purchase a product after viewing an explainer? In an era of short attention spans, 3D animation services help break down even the most difficult concepts without losing viewers’ attention.
3D animated explainer videos utilize both infographics and three-dimensional images/characters to give your message a vibrant picture. Brands primarily use these well-developed videos to market their offerings.
These videos can deliver faster and proven results for your business by making viewers hooked to the video and even wanting to share it on their networks. If done well, your business can enjoy a considerable income boost thanks to captivating explainer videos supported by tailor-made 3D animation services from a reputable animation studio like Prolific Studio.
Some people find 3D product explainer videos too complicated. In this blog post, we will try to break down everything related to 3D animated explainer videos to help you better understand the technology.
Different Types of Explainer Videos
Explainer videos can be categorized into various types, each tailored to convey a particular message effectively. Animation has always been beneficial when promoting a business. Let’s look at some of these types in detail and find out how 3D animation services add more value to them.
Product Explainer Videos
Product explainer videos focus on a product’s features and benefits. For example, a product explainer video will show how it functions if you introduce a new tech gadget. Custom 3D animations make them even more interesting because they allow the viewer to visualize the product without touching it.
How-to or Instructional Videos
Instructional videos are designed to direct the target audience through steps to perform a certain task. Examples would be recipes or making a do-it-yourself repair on something around the house.
Animators also design essential graphics for these videos that help make the instructions less tedious and more appealing. Custom 3D animations help depict every action as a step.
Animated Storytelling Videos
These videos are usually based on a written narrative, where a corporate brand is typically positioned. Using dynamic explainer videos, one can go beyond just the short and dry descriptions and bring creativity into the storyline.
3D animation services from an expert animation company can do justice to the audience’s imagination by creating interesting characters and bright environments that bring the message closer to the consumers.
Corporate Explainer Videos
These videos help convey the company’s concepts, values, mission, and services in the most straightforward way. Custom 3D animations in corporate explainer videos are especially effective here. They transform what is otherwise a relatively boring subject into more visually appealing content for the company’s communication.
When are 3D Animated Explainer Videos the Right Choice?
Let’s just say you have an amazing product and need to introduce it to the world, but it is a bit technical. You want to showcase how different parts come together, what kind of mechanism they follow, and the complicated inside workings of the model. Here is where 3D model animation services come in handy.
Videos are always a great way to break down a complicated concept. According to one stat, viewers retain 95 percent of a message when watching it in a video compared to only 10 percent when reading it via text
3D brings the user closer to the product, like having it in your hands. The user can see, rotate, scale, break the product, and look at its inner structure. A 3D dynamic explainer video would be able to do much better than a 2D dynamic explainer video or a live-action explainer video, which does not cover action details comprehensively.
Benefits of 3D Animated Explainer Videos
Unmatched Visual Appeal
One of the main advantages of using 3D animation services is the visual appeal. When creating custom 3D animations, you create captivating content that looks so real yet imaginative that it eventually attracts people. Such detail and depth are difficult to achieve with 2D animation or live-action videos.
In an explainer video, abstract ideas can be easily represented in 3D animations. A tech company, for instance, can illustrate the flow of data around a network so that the viewer comprehends it without much effort. This effortless way of visually communicating your ideas helps retain the audience’s attention.
Better Clarity and Understanding
One of the primary purposes of explainer videos is to make difficult concepts easy to understand. This is where 3D animation plays a crucial part. To tackle complex subjects, 3D animation provides the required accuracy and detail. You can build accurate representations to describe what something does or to demonstrate a procedural task.
For example, in the medical sector, product explainer videos may incorporate animations to elaborate on how a newly discovered surgery is performed, providing views that would normally be lost if one were watching live video footage. This kind of detail helps the audience fully comprehend what is being presented.
Flexibility & Creative Freedom
3D animation services offer an incredible amount of creative freedom. Concepts that are difficult or sometimes even impossible to shoot live-action can be visualized in this medium. Whether promoting a brand new item, showing off some advanced technology, or providing 3D representations of complicated ideas, custom 3D animation can handle it all.
This flexibility implies that it is possible to animate anything, from basic shapes and textures to a complex environment. This helps businesses embrace the chance to draft professional and stunning explainer videos.
Consistency and Reusability
Live-action video production can be tricky, especially when keeping everything consistent across different shoots. Factors like location changes or lighting can throw things off. But with 3D animation, you can control every detail, ensuring everything is just right.
Plus, assets created for one product explainer video can be reused in future projects. Characters, settings, and models can be repurposed for new videos, marketing materials, or presentations, saving businesses time and money.
Engagement and Retention
3D animated explainer videos are known to boost viewer engagement and retention. The combination of eye-catching visuals and clear explanations keeps people interested and helps them remember the content.
Research shows that people are more likely to remember information presented in a video than text alone. The immersive nature of 3D animation, paired with engaging storytelling, ensures that your message sticks with your audience.
Versatility Across Platforms
In today’s digital world, content needs to be adaptable. Dynamic explainer videos can easily be optimized for various platforms and devices, whether a short clip for social media or a longer feature on your website. This flexibility helps you reach a wider audience across multiple channels, making your marketing strategy more effective.
For example, a custom 3D animation can be featured on your homepage, shared on social media, included in email campaigns, and used in presentations. The high-quality visuals and engaging content work well in short- and long-form formats, making 3D animation a versatile tool for any marketing approach.
Final Words
3D animation comes with plenty of advantages, making it a great option for product explainer videos. Its eye-catching visuals, clear messaging, flexibility, and consistency help businesses communicate even the most complex ideas in an engaging way. Plus, it boosts audience retention and works across different platforms.
When you choose 3D animation services with Prolific Studio, you tap into the full potential of 3D animation, creating impactful videos that not only get your message across but also help your brand stand out.
Frequently Asked Questions
How long does it take to create a 3D animated explainer video?
The time to create a 3D animated explainer video depends on factors like the complexity of the animation, script length, and revisions. On average, it can take 4-8 weeks from the initial concept to the final delivery.
At Prolific Studio, we streamline the process to ensure high-quality results within a reasonable timeframe. Our team works closely with clients to meet deadlines while maintaining the top-notch quality that makes 3D animation stand out.
If you need a custom 3D animated explainer video, we can give you a clear timeline after discussing your project needs.
How much does a 3D animated explainer video cost?
The cost of a 3D animated explainer video varies based on factors like video length, design complexity, and the level of detail required. Prices can range from a few thousand to several thousand dollars.
At Prolific Studio, we offer flexible pricing options tailored to your budget and business goals. Whether you’re looking for a simple animation or a more elaborate production, we ensure high-quality results that deliver value.
Contact us to get a custom quote for your project, and we’ll help you bring your ideas to life without breaking the bank.
What are the best software used to create 3D animated explainer videos?
Some of the best software for creating 3D animated explainer videos include Blender, Maya, Cinema 4D, and 3ds Max. These tools offer advanced features that enable animators to create high-quality, dynamic visuals.
At Prolific Studio, we use industry-leading software to produce engaging product explainer videos that captivate your audience. By combining cutting-edge tools with our experienced team, we ensure that every video meets the highest standards of creativity and professionalism. Whatever your vision, we have the software and expertise to bring it to life.
Why is 3D animation better than 2D animation for explainer videos?
While both 2D and 3D animation have their strengths, 3D animation services offer a more immersive and detailed experience. With 3D, you can showcase your product from every angle, creating a more realistic and engaging presentation. This is especially helpful for product explainer videos that need to show complex mechanisms or intricate details.
At Prolific Studio, we specialize in custom 3D animations that bring your concepts to life in a way that 2D simply can’t match. If you’re looking for a visually stunning and memorable video, 3D is the way to go.
