Why 3D Product Animation is Key for Virtual Try-Ons in Fashion Retail

an interactive 3D animated virtual try on showing a virtual mannequin with shorts

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We all know that online shopping is usually a fun experience. We do it every day, and we love it. But the inability to try on the actual clothes on our bodies and see how they fit is really frustrating. Am I the only one who feels this way?

Not to worry. Just like with everything, technology finds a solution. For online retail its virtual try-ons! With the help of 3D product animation, virtual try-ons have risen as a game changer in the fashion industry. 

Customers today have become used to shopping from about 60% of retailers that provide virtual try-on solutions.

For those fashion retailers who wonder if it is necessary to invest in 3D product animation services for virtual try-on, here is a question: Are you ready to accept the reality of losing new customers and customer retention without virtual try-on?

Let’s go over all aspects of 3D animated virtual try-ons, the impact of 3D product animation on the fashion industry, and why it is important for virtual try-ons.

What is 3D Product Animation?

3D product animation allows consumers to interact with the digital model of a physical product in a virtual way. Many of these 3D animated products offer 360-degree view interaction, allowing the audience to witness a product from every angle. 

This allows retailers to let their customers put on their clothes virtually and see how they fit, feel, and look. Furthermore, they can also try other accessories like footwear, jewelry, hats, etc., giving them an overall interactive and immersive experience.

Also read: Why 3D Product Animation is Critical for Launching New Electronics

How the Fashion Industry Has Benefitted from 3D Product Animation

3D animation contribution in fashion industry

Reducing Returns and Increasing Sales

One of the obvious and most important features of integrating 3D product video in retail is the reduction of returns. Why do customers return products? Because what they bought didn’t look or feel the same once they actually tried it after receiving it physically. 

This study shows that brands that offer virtual try-ons average 64% fewer returns compared to those that do not.

With the help of virtual try-ons and interactive 360-degree views, retailers offer customers a more realistic shopping experience. With this, you can expect lesser returns and more satisfied customers. Big brands like ASOS and Gucci have already established virtual try-on 3D animations on their online stores to give their customers a more enhanced online experience than their competitors.

Improving the Customer Experience

We know that the engaging nature of the 3D product animation appeals to customers. When a customer does not need to imagine how an item will fit him or her without needing to go to the shops, time is saved, and the shopping experience improves. 

For example, in the year 2020, Adidas introduced its virtual try-on function utilizing 3D product animations for impressions of how shoes would look on their feet. And the results? A sharp boost in online activity and conversions. This technology gives fashion brands an opportunity to revolutionize the way people shop.

Shortening Time-to-Market

There is a constant rush for fashion retailers to put out new collections in the market. Photo shoots for product pictures and prototypes take weeks or even months. This is, however, not the case when it comes to 3D product animation. Burberry, for instance, engages in 3D product animation during the conception of collections, which are then brought out in virtual displays. 

In addition to reducing their time-to-market with new fashions, it also minimizes expenses that would have been necessary for the pictures and the production costs of the clothing items themselves. The 3D product animations for virtual try-ons have brought in a new approach where geo-cultural changes can be embraced rather quickly without sacrificing the quality or detailing of the elements.

Eco-Friendly & Cost-Effective

Because of the growing need for ‘sustainable’ fashion, many brands are searching for innovative alternatives to eliminate waste. In conventional ways of making clothes, fabric is wasted, samples are sent over through mailing, and a lot of time and energy is used up. 

With the usage of 3D product animations, fashion houses can design and develop products virtually, thus minimizing the need to produce physical samples that normally involve waste. H&M, for example, promoted sustainable shopping by using virtual try-on 3D product animations, which appealed to eco-conscious customers.

Why 3D Product Animation is Crucial for Virtual Try-Ons in Fashion Retail

Reduces Uncertainty for Online Shoppers

The biggest problem customers face when they shop online is mostly uncertainty- whether the apparel item will fit, whether the shade will be in sync with them, or how the material will feel. However, with 3D product animations, customers can view and try virtual products and, as a result, improve on this degree of uncertainty. 

By allowing potential customers to view the clothes in a simulated environment, customers feel more inclined to make the purchase. According to one 2021 study, about 71% of online shoppers are likely to purchase products if they are able to use a virtual try-on feature when purchasing the product, which boosts sales significantly.

Enhances Brand Loyalty and Trust

What matters the most in a hyper-competitive industry like fashion is customer loyalty and trust in the company. A brand’s use of virtual try-on 3D product animations indicates that they value customer satisfaction. 

For example, Louis Vuitton and Zara have successfully implemented these features, and many praise them for being innovative and caring. Virtual fitting gives a way out by eliminating these concerns and closing the gap in the consumer’s trust in the brand. Happy customers tend to return again and again, which means that they are more likely to bring a brand real value in the long run.

Appeals to the Tech-Savvy Generation

As the tech-savvy Gen Z and millennial audience continues to grow, the use of 3D product animations is prime for future purposes. This group of consumers is used to engaging with active stimulation technologies and, thus, applies the same attitude towards shopping. 

83% of them stated that they would try on products through 3D animation services in virtual reality unless reported otherwise. By meeting these needs, fashion retailers will be able to turn the situation to their advantage and attract ‘young’ consumers, which will soon be the larget market brands can target.

Saves Time and Increases Efficiency 

The customary practices of click photography, designing product prototypes, and marketing take several months to complete. Thanks to 3D product animation, the procedure is simplified and makes it possible for the retailers to come up with, evaluate and introduce products to the market more quickly. 

This is great for the apparel industry; boom cycles in a short time, and so do the fashion trends. For consumers, virtual try-ons using 3D product animations help speed up purchase decisions, removing delays in getting products from production to market. 

Creates a Competitive Advantage 

In a scenario where there are numerous fashion houses, integrating the option of using virtual try-on, 3D product animations gives retailers a competitive edge. The brands that do not take advantage of this recent technological advancement stand to lose the game, while those who do stand and capture new clients as well as keep old ones. 

By integrating photo-ready interactive 360-degree views and implementing a more engaging shopping experience, the retailers can shift the platform business’s focus towards innovative leadership to capture wider markets and more marketing shares.

Final Words

The world is constantly changing, and so are the ways in which fashion retail businesses operate. It has been concluded that among all this, product 3D animation has proven to be an effective way of improving online shopping. Key benefits of virtual presentations include fewer product returns, faster time to market new items, and better appeal to younger generations. 

In recent years, the use of virtual try-on 3D product demonstrations has enabled customers to shop more easily and confidently, thereby enriching their shopping experience and increasing their desire for and loyalty to the brand.

These solutions have been perfected at Prolific Studio, which specializes in delivering advanced 3D product animation services for the fashion retailing industry. The brand’s fans are currently sleeping in innovation instead of searching for new ways to explore their products online. 

If you are interested in revamping your e-commerce fashion business with enticing and responsive virtual try-on technologies, feel free to reach out to us. We are ready to make your ideas a reality!

Frequently Asked Questions

What is 3D product animation, and how does it work in fashion retail?

3D animation makes products visually appealing by developing realistic headwear, apparel, and jewelry representations as lifelike computer-generated images. In the fashion industry, it allows customers to try wearing garments through special offer images of detailed 360-degree rotational views of products offered for sale. This helps buyers understand how such items will look when worn or appear from all angles, not just the front view.

How do virtual try-ons with 3D product animations benefit customers?

3D product animations for virtual try-ons help shoppers visualize how clothes or accessories will look on them. Interactive 360-degree views reduce uncertainty, making it easier for customers to decide faster without needing to visit a physical store.

Why should fashion retailers adopt virtual try-ons with 3D product animations?

Adopting augmenting reality elements such as virtual try-on clothing and 3D product animations in the fashion retail industry enhances consumer satisfaction, decreases the rate of returns, and increases sales rates. The use of interactive 360-degree views enhances the functionality of online retail, thus attracting technologically refined shoppers while positioning the retailer at the head of the race.

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David Lucas

David Lucas leads SEO content strategy at Prolific Studio, combining data insights with creative storytelling to boost visibility and engagement. By identifying search trends and tailoring content to resonate with audiences, he helps the studio achieve measurable growth while staying at the forefront of animation and digital innovation.

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