Have you ever wondered what your marketing strategies may lack? Well, here is a secret recipe that can transform your brand’s story from ordinary to extraordinary: animated marketing. And here is a fun fact; around 40.8% of marketers believe animation effectively drives user engagement.
Imagine creating an animation marketing campaign that gets a strong hold over the audience, and keeps them coming back for more. That’s the “animacion de marketing digital” everyone should strive for.
It’s not just about pretty pictures. It’s about animated video examples that will simplify your message and make even the most complicated concepts feel like they were never difficult in the first place.
In other words, consider an advertisement for your brand that combines amazing animation with goosebumps-filled content. Now, you can go for 3D animation. But do consider the advantages and disadvantages 3D animation brings.
Why settle for “normal” when you can create memories with your message? Business animation is how you differentiate yourself in this noisy world and connect with people on another level.
Whether animated videos are used for marketing or perfect animation commercials, one thing is clea;: storytelling alone isn’t enough. It needs to be an experience.
So, what exactly are we doing here? We will discuss how to master creating animated video ads by truly understanding who you are trying to reach out to, clearly defining goals, and making sure your video animations match the mood of your business.
Are you ready to achieve new heights of success? How amazing 3D animation services can turn those creative ideas into unforgettable animation!
What is Marketing Animation?
Marketing animation has changed the game for marketers today. It merges storytelling and appealing visuals to create enjoyable and understandable experiences of even difficult ideas for viewers.
Marketing animation is like giving your ideas a burst of energy. Animated videos, motion graphics and other cool animation tricks make even the trickiest concepts fun and easy to understand.
Marketing animation’s beauty lies in its flexibility. Whether a smooth promotional video, a catchy social media post for amazing user engagement, or other marketing content, easy customization is always available.
Everything, from color schemes through animated characters to the style itself, may be personalized to ideally match the tone of your brand.
Moreover, there’s an animation for every story! Are you looking for classic 2D digital animation services? Avatar-like world? Or maybe eye-catching whiteboard storytelling? – They all have their unique magic wand for highlighting the main message.
7 Reasons Why Animation Should Be Your Secret Weapon in Marketing
If you do not use animacion de marketing digital (digital marketing animation), you are missing out on the most effective tool for adding some excitement to your strategies. Animation marketing can be game-changing as it captures with vibrant visuals the most boring things your audience desires to see.
Still, wondering if animated videos for marketing deserve all of the hype? Well, here are seven reasons why it’s a no-brainer.
Increase Customer Engagement
Animation advertising is a real attention grabber. Its dynamic action, lively visuals and bizarre characters pull viewers in and keep them glued to the screen. And do you know what? Once people are engaged, they are more likely to take action, including clicking, sharing or buying.
Simplify Complex Ideas
Is there a complicated concept that is difficult to explain? Here comes animation marketing! This technique can simplify even the most hard-to-understand product features or processes through visual stories that turn abstract ideas into understandable concepts.
Flexible on all Platforms
Whether it’s a short social media clip or a long marketing video, animation suits all. Websites, social media, apps, and other tools best accommodate animated marketing videos so that your message becomes more flexible and adaptable.
Creating Unforgettable & Shareable Content
The unique thing about animated marketing videos is their tendency to linger long in people’s minds.
A heartwarming narrative or a character loved by many viewers would make a valuable emotional connection with the audience. They would remember the story even after watching it, creating memories for future sharing.
This means that your marketing messages are circulated without any further effort.
Enhance Brand Recognition
Business animation is not just about aesthetics, as some may think. It is about developing visual aspects through which your clients will identify you immediately upon seeing them. Incorporating brand color schemes, logos, and styles into your business animated video strengthens brand awareness and makes it unforgettable.
Affordable Advertising
While live-action videos can drain one’s pocket, animated advertising has a high impact but a less costly price tag. Remember, animation costs are always different for different projects. So, having a good understanding of the total cost should be a top priority.
Shine Through the Crowd
In a dull world of advertisements, animation marketing sets you apart. It grabs attention, thinks outside the box, and can differentiate your brand in an overcrowded market. Therefore, your audience will not just ignore it but take its time to notice it.
So, are you all set to create animated videos that will make people stop and take notice? Get imaginative for once, and let us construct a compelling 3D animation advertisement video for you!
Examples of Professional Animated Marketing Videos
Dropbox’s Explainer Video
Dropbox’s explainer video in animation demonstrates how the company can explain complex subjects simply. In one or two minutes, using simple drawings and moving graphics, the video breaks down how Dropbox functions.
Rather than overwhelming viewers with technical terms, animation marketing turns a complicated subject into a simply understandable topic. This video not only informs potential customers but also subtly tells them to start using their product by emphasizing key elements and benefits.
Slack’s “Work, Simplified” Video
Slack’s “Work, Simplified” video is as vibrant and colorful as the platform. Through unusual characters in animated form and fantastic images, Slack reveals how its tool can change the way people communicate at work.
The animation takes you through daily situations, such as coordinating projects or speaking to colleagues, showing how Slack makes everything easier and faster.
Moreover, it uses a lively mood and interesting imagery that help make this particular marketing piece for an animated video stick in mind. It also effectively communicates why using Slack is beneficial in a fast-paced work environment.
Coca-Cola’s Super Bowl Commercial
Each time Coca-Cola releases an animated advertising video, you know it will be unique. In particular, their commercials during the Super Bowl are usually a delight to watch and emotionally charged.
Coca-Cola’s animation advertising embodies its brand’s core values, whether it’s an animated winter wonderland or a sun-drenched summer environment. These include happiness, unity, and refreshment.
Google’s 360° Tour at CES 2019
At CES 2019, Google utilized animated video marketing to take viewers through its booth in a 360° tour. The animation served well as visual candy and as an educational tool, leading viewers through different functions and innovations that Google had showcased.
Airbnb’s Step-by-Step Video
Airbnb’s animated marketing videos are a beautiful combination of storytelling and brand promotion. Their step-by-step video, for instance, doesn’t just explain how to use the system; it is an amazing story that touches hearts.
Through appealing animations, Airbnb emphasizes the different experiences travelers can have through its service. From staying in a warm mountain cabin to a stylish city flat, this animation ad creates these possibilities in a visually pleasing and emotionally compelling manner.
Nike’s “The Last Game” Commercial
Nike’s “The Last Game” is not only an animated marketing video but also a full-scale cinematic experience. This commercial includes animated versions of some of the world’s most famous soccer players coming together to save soccer from being taken over by emotionless duplicates.
This video is one of the best examples of how marketing animations can powerfully bring brands’ messages alive. And they did it through high-action animation, dynamic visuals, and an exciting storyline.
Spotify’s Yearly Wrapped
“The Yearly Wrapped” by Spotify is a great example of how animated advertising can make consumers feel an emotional bond to the product. Every year, Spotify creates visual advertisements to represent its most popular music, artists and genres in animation.
The cartoons are bright-colored and exciting, in keeping with the feelings and memories associated with music. This individualized strategy not only engages users but also enables them to share it via social media, thus making it trending.
Apple’s iPhone X Trailer
Apple’s iPhone X trailer demonstrates modernistic animation marketing and animated attention-catching features of a product. The animations are neat and sharp, just like the iPhone X looks like itself.
The preview uses continuous sleek animations to illustrate that phones have advanced technologically through features like face ID and edge-to-edge display. This approach makes the preview both informative and visually remarkable.
McDonald’s New Menu Items
McDonalds uses animation in business to make its menu items look absolutely irresistible. In this regard, its animated marketing videos usually involve playful characters and mouth watering imagery that increases the appeal of the food’s taste and new menu offerings.
Whether it is a new burger, cold drink, or delicious dessert, they make everything look fun and appetizing with this approach to advertising through animation.
LEGO’s Mini-Movies
Animation can bring toys to life, and LEGO’s mini-movies are the perfect example. These animated marketing videos are more than just commercials; they are imaginative stories. LEGO has used vibrant, fluid animation to demonstrate how limitless one could be while using its building blocks for any project.
An epic space voyage or medieval castle siege—these scenes are brought to life using cartoon commercials that capture the excitement and thrill of playing with LEGO. Not only does this speak to children, but it also taps into nostalgia among adults who were raised on this brand.
Transform your marketing strategy to a new level with the expert team’s professional animated marketing videos. 3D animation services, explainer videos or attention-grabbing advertisements; we make them alive with amazing motion that turns leads into clients.
How to Build a Successful Video Marketing Strategy Using Animation
You don’t need to build a complex video marketing strategy using animated content to be effective. It only needs to be smart and focused.
First, know your audience. Who are they? What do they like? This information gives rise to marketing animations that talk straight to them.
Consider creating animated characters or circumstances that can resonate with your viewers. Watching these animated videos of themselves as part of the advertising campaign will encourage the viewer’s engagement with your brand.
Furthermore, set out clear animation marketing goals. Are you looking towards increasing brand visibility? Do you want leads development or sales increase? Every frame will contribute towards your goal if you have defined what you intend to reach through your animated marketing videos.
Moreover, choosing the right style is another important stage when animating. It could be playful and fun or sophisticated and professional, but it should match your brand personality and convey your message effectively.
For instance, LEGO short films such as “Adventures in the Air” and “Museum Heist” demonstrate how animation can create worlds that fully absorb viewers.
Your animated video marketing should be accompanied by a powerful story. Keep it concise and straight to the point, emphasizing what your product does for the buyer.
The intention is to engage the viewers and make them do something like buy, subscribe, or learn more about what you offer.
Lastly, ensure your animated marketing videos are seen. To reach as many people as possible, share them on your website, social media channels, and email campaigns. Also, check out the views made and how successful the video is in converting real users.
By pursuing these steps, you will produce fantastic-looking animated marketing videos that offer visible results for your business.
Why Animated Marketing Videos Should Be Your Focus
The popularity of animated videos in marketing is growing fast, and for good reason. In our digital world, where everything happens so quickly, a short attention span means everything when it comes to getting and keeping the attention of one’s targeted audience.
By having lively characters, bright backgrounds and captivating storylines, animated videos do nothing else but keep their viewers glued right from the beginning to the end.
What makes animated marketing videos magical are their creativity and flexibility. Unlike live-action films, which are constrained by location, actors, and equipment, animation has no limits.
Thus, businesses can create attractive content that speaks to their audiences, featuring unique characters, fantastic scenes, and amazing colors, among other things.
Additionally, these kinds of videos can be very emotional if well-designed. Lovely cartoon figures and interesting stories create joy, empathy, and nostalgia. This relationship strengthens client loyalty, boosts brand recall, and increases conversions.
Thus, animated videos have an impact beyond capturing one’s attention for a few seconds only. Therefore, if you want to differentiate yourself from the crowd while reaching out to your audience at a deeper level, consider benefitting from our 3D animation services.
Final Words
Animated marketing videos are game-changers for your brand. They capture attention, simplify difficult ideas, and make them unique from competitors. Additionally, they convert your message into a memorable and engaging piece since they are graphically lively and artistically versatile.
Want to see these benefits in action? With years of expertise, our 2D animation services and 3D animation services will help you achieve your goal by bringing life into your ideas.
