Get A Project Estimate

Case Study for: Prolific Studio | Glaukos iDose® TR 3D Product Demo

Glaukos asked Prolific Studio to create a polished 3D product demo for iDose® TR. iDose TR is a small implant developed to help lower eye pressure in people with open-angle glaucoma or ocular hypertension. Because of its size and medical purpose, ordinary product footage would not have shown its design and function with enough clarity. The goal was to produce a video that could speak to industry specialists, healthcare professionals, and medical engineering teams. It needed to look refined, but every visual also had to feel accurate and believable.

Visual Styles

The visual direction was built around the product.

We avoided unnecessary scenes and distracting effects. Instead, the animation relied on controlled camera movement, close product views, careful lighting, and a clean presentation style.

This allowed viewers to study the form of iDose TR and understand it as a serious medical product.

The video was designed for an informed audience, but the visuals still needed to be clear enough to follow without a long technical explanation.

Our Streamlined Approach

We kept the revision process open throughout the project and responded to feedback at every stage. The visual direction was built around the product itself, using controlled camera movement, close product views, careful lighting, and a clean presentation style.

This allowed viewers to study the form of iDose TR and understand it as a serious medical product. The video was designed for an informed audience, but the visuals still needed to be clear enough to follow without a long technical explanation.

Challenges Faced

Medical product animation leaves little room for guesswork. A product may be small, but every surface, proportion, movement, and camera angle can come under close review. The video had to present iDose TR in a way that felt clean and professional without taking attention away from the product itself. There were also several people involved in the approval process. Glaukos' board and wider team reviewed the work, which meant feedback came from different viewpoints. Our job was to bring those views together and keep the final video consistent.

Solutions

A Detailed Review Process

We kept the revision process open throughout the project.

Glaukos was able to review the visuals, request adjustments, and refine small details as the animation developed. Our team responded to that feedback rather than treating the first direction as fixed.

Some changes were minor. Others required us to revisit how the product was framed or presented. Each round helped the video move closer to the standard the Glaukos team expected.

That level of involvement made the process demanding, but it also helped everyone stay aligned.

Keeping the Product at the Centre

The visual direction was built around the product.

We avoided unnecessary scenes and distracting effects. Instead, the animation relied on controlled camera movement, close product views, careful lighting, and a clean presentation style.

This allowed viewers to study the form of iDose TR and understand it as a serious medical product.

The video was designed for an informed audience, but the visuals still needed to be clear enough to follow without a long technical explanation.

Results and Success

The project went through extensive review, with Glaukos closely involved from beginning to end. That collaboration led to a final 3D product demo that both teams were pleased with. It gave Glaukos a professional way to present iDose TR to medical and industry audiences while keeping the product itself at the centre of the story. For Prolific Studio, the project was a strong example of how patient revision work and close client coordination can shape a better final result.