Case Study for: Prolific Studio | "Merry Christmas - Roofing by Curry"
Prolific Studio collaborated with Roofing by Curry to produce a heartwarming holiday themed 3D animated commercial that fused technical roofing visuals with seasonal cheer. The story follows Santa Claus making a rooftop landing at a newly installed roof, highlighting both the craftsmanship and holiday spirit. From chimney drops to cozy lighting, every detail was animated to reflect Roofing by Curry’s values of quality and trust. The piece seamlessly combines brand messaging with a festive narrative, all wrapped in a polished, visually rich execution.
Project Objective
To create a festive, family friendly 3D animation that subtly showcases Roofing by Curry’s expertise while spreading holiday cheer.
Target Audience
Homeowners, local families and potential clients in the residential roofing market, especially those engaged with seasonal promotions or community messaging.
Our Streamlined Approach
We started with brand focused scripting and storyboarding, built accurate house models and used character driven animation to keep the messaging both emotional and product aligned.
Challenges
One of the main challenges was representing detailed roof installation within a short runtime while keeping the pacing light and festive. Character interaction needed to feel natural, especially when animating Santa’s landing, movement on the roof and gift delivery. The house models had to be realistic enough to reflect the client’s work but stylized enough to blend with the holiday theme. Delivering high quality animation under tight holiday deadlines added pressure to every phase of production.
Solutions
We used advanced 3D modeling to build believable roofing structures and a cozy neighborhood environment. Santa’s animation was hand keyed with smooth, weight aware motion and chimney interactions were timed to feel playful but grounded. Warm lighting and color grading gave the piece a magical winter night feel without sacrificing visibility of roofing details. Efficient rendering pipelines and asset planning helped us meet the deadline while maintaining cinematic quality and on brand storytelling.
Results and Success
The commercial became a seasonal favorite among Roofing by Curry’s customers, generating increased brand engagement across social channels during the holidays. It was praised for being both emotionally resonant and professionally polished. The client used it in email campaigns, holiday greeting posts and showroom displays. Viewers appreciated the blend of realism and charm, with many mentioning the animation in local word of mouth conversations. The project delivered festive goodwill while reinforcing Roofing by Curry’s commitment to excellence.
