According to research, 96% of people have watched an explainer video to learn more about a product or service. Animated explainer videos have become a popular and effective way to communicate ideas, products, and services in a visually appealing and engaging manner.
Animated explainer videos can effectively communicate the details about your product and brand personality, strengthen confidence in your product and brand, improve the click-through rate of your email marketing campaigns, reach a broader audience on social media platforms, connect better with mobile users, boost your SEO ranking, and most importantly, increase your conversion rate.
Whether you’re a startup, a small business, or a large corporation, incorporating explainer video animation into your marketing strategy can be a crush point move for you.
This guide will walk you through the explainer video production process, and we will highlight the importance of these videos.
9 Easy Steps to Make an Explainer Animated Videos
1. Define your goals and target audience
Define your goals and identify your target audience. Determine the key message you want to convey and the specific action you want viewers to take after watching the video. You can create a more tailored and impactful animated explainer video by understanding your audience’s needs, pain points, and preferences.
2. Craft a compelling script
A well-crafted script forms the foundation of any successful explainer video animation. Start by outlining the key points and information you want to convey. Keep your script concise, clear, and engaging. It is essential to use a conversational tone and storytelling techniques. You can capture your listeners’ attention and keep them interested in your words. Highlight the problem your product or service solves, explain its benefits, and end with a solid call to action.
3. Storyboarding and visualization
A storyboard is a sequence of sketches or visual representations that outline the scenes and actions of your video. This step helps you visualize the flow of your video, plan the animation transitions, and make any necessary revisions before diving into the production phase.
4. Choose a style and design
Suitable animation style and design are crucial to conveying your message. Consider factors such as the tone of your video, your target audience’s preferences, and the overall look and feel you want to achieve. Whether you opt for 2D animation, 3D animation, whiteboard animation, or motion graphics, ensure it complements your script and enhances the viewer’s understanding.
5. Hire an explainer video production company or DIY
You can choose between hiring a professional explainer video production company or creating the video in-house. It depends on your resources and expertise. Hiring a production company offers the advantage of their expertise, experience, and access to professional animators. If you make the video yourself, various user-friendly animation software tools are available to streamline the process.
6. Voiceover and sound design
The voiceover and sound design of animated explainer videos convey emotions and enhance the viewer’s experience. If you have the budget, consider hiring a professional voiceover artist who can deliver your script effectively. Additionally, it’s essential to carefully select background music and sound effects that align with your video’s tone and keep the viewer engaged.
7. Animation and production
You’ll need to create the visual assets to begin creating an animation. This includes characters, objects, backgrounds, and animations. You can use animation software or hire professional animators in this animation production process. Pay attention to timing, pacing, and transitions to ensure a smooth and visually appealing experience for your audience.
8. Review, revise, and finalize
Review the explainer video animations with a critical eye once it is completed. Check for any inconsistencies, errors, or areas that may need improvement. Share the video with your team or a select group of individuals to gather feedback and make necessary revisions. Ensure the video aligns with your brand guidelines, messaging, and overall marketing strategy.
9. Publish and promote
Your animated explainer video is now ready to be shared with the world. Upload the video to platforms like YouTube, Vimeo, or a business website. Optimize the video’s title, description, and tags to improve visibility and searchability. Promote the video through social media, email newsletters, and other relevant marketing channels to maximize its reach and impact.
What are Some Privileges of Using Animated Explainer Videos?
- Increase in customer engagement
- Improved business narrative
- Simplified communication
- Boost brand awareness with a strong identity
- Higher viewer conversion rates
- Increased website traffic
- Flexibility to suit different brand aesthetics and target audiences
- Shareability across social media platforms
- Mobile-friendly accessibility
- Time and cost efficiency
Conclusion
Creating animated explainer videos can be a powerful tool to effectively communicate your message, engage your audience, and drive desired actions. Follow these steps to create persuasive and appealing explainer videos that leave a lasting impression on your viewers. Continuously analyze the performance of your videos, gather feedback, and make necessary improvements to optimize your future video production efforts. That’s everything you need to know about creating an animated explainer video. Want to get exceptional explainer video services? Check out Proflic Studio to learn more about creating great videos.
