As per the statistics, 96% of people have watched an explainer video in order to gain further insights into a product or service. The use of animated explainer videos is one of the most popular and effective ways of visual communication in conveying ideas, products, and services.
Animated explainers can effectively articulate the details of a product and showcase brand personality, foster loyalty and trust, improve CTR in email marketing campaigns, broaden the audience on social media platforms, better engage with mobile users, enhance SEO ranking, and, most importantly, increase the conversion rate—especially when crafted with the right approach in mind.
For any startup, small business, or large corporation, engaging explainer video animation proves to be a crush point move for any business’s marketing strategy, especially when leveraged effectively to drive brand growth and audience engagement.
We are going to take you step by step in the production process of these videos and point out their significance to business.
9 Easy Steps to Make an Explainer Animated Videos
1. Define your goals and target audience
Clearly state your goals, and remember who you are targeting when creating your content. What specific video will you create, and what do you want your audience to do after watching it? A carefully crafted 3D explainer video can enhance engagement as long as the message aligns with the audience’s needs, pain points, and what they prefer.
2. Craft a compelling script
A successful explainer video animation fundamentally relies on a good script. On the other hand, writing a script means you have to carefully articulate the main ideas and any other information you want to convey. It should be short, clear, engaging, and to the point. Additionally, storytelling and a conversational tone effectively get your audience’s attention and pique their interest. You start by stating a problem that needs to be solved by a particular product or service, explaining the benefits of the product, and finally, providing a call to action.
3. Storyboarding and visualization
The storyboard is a series of sketches depicting the scenes and actions that your video will cover. This part of the process lets you plan how your video will flow and how the animation should work within the scenes, laying the groundwork for the kind of unmatched viewer connection that well-crafted animated content is known for—and allows you to change anything that you do not like before the production stage starts.
4. Choose a style and design
Choosing the right animation style and design ensures your audience understands your message. Think about the overall vibe and feeling you want to give off, the tone of your video, and what your audience would pay attention to. Whether you go for 2D, 3D, whiteboard animation, or motion graphics, always ensure that it is synchronized with the script and assists the viewers in grasping the content better.
5. Hire an explainer video production company or DIY
You have the option to either hire a professional explainer video production service or to create the video in-house. Which path to take is dependent on your expertise and resources. By hiring a production company, you are able to benefit from their experience and professional animators. For those looking to do it themselves, there are several animation software options that are easy to use.
6. Voiceover and sound design
Music and narration in an animated explainer video bring out the intended feelings and enhance the experience for the audience. If time and money are not an issue, bringing in a professional voiceover artist to help deliver the script is always good. In addition, choosing the right background music and context-matching sound effects is very important to keep the viewers engaged and focused on the video.
7. Animation and production
The first step in starting an animation is to design the visual assets. These include characters, objects, scenes, and animations. These can all be designed using animation software for those looking to do it themselves; otherwise, professional animators can be hired—a route often explored in expert guides that shed light on what to expect from working with seasoned studios. Timing, pacing, and transitions are also important factors to bear in mind in order to create a positive experience for the audience that is smooth and appealing.
8. Review, revise, and finalize
Once the animations for the explainer video have been completed, review everything with an analytical perspective. Look for areas that have inconsistencies, mistakes, or those that require further polishing. Distribute the video to your colleagues or a selected few so you can gather insights and make the necessary changes. Remember that the video adheres to the company brand guidelines, messaging, and marketing strategy.
9. Publish and promote
The explainer animated video can now be viewed by whoever wants to. Business websites, YouTube, Vimeo, and other sites can upload videos. The video’s title, description, and tags ought to be modified to enhance its visibility and searchability. To amplify the reach and impact of the video, it should also be shared via other social media platforms and email newsletters.
What are Some Privileges of Using Animated Explainer Videos?
- Increase in customer engagement
- Improved business narrative
- Simplified communication
- Boost brand awareness with a strong identity
- Higher viewer conversion rates
- Increased website traffic
- Flexibility to suit different brand aesthetics and target audiences
- Shareability across social media platforms
- Mobile-friendly accessibility
- Time and cost efficiency
Conclusion
Animated explainer videos serve as an effective tool in disseminating marketing messages and piquing the interest of the target audience. The strategies explained above can be utilized to produce an animated explainer video that convinces the viewers. Taking inspiration from industry leaders known for crafting stunning brand visuals can help refine your approach.
Remember to check your videos’ statistics, learn from the comments provided, and adjust the tedious aspects of the video for more advanced productions. That is the general information needed to create an animated explainer video. Contact us now as we, one of the best animation studios in LA, provide amazing animated explainer video services.
