Do you know? People are focusing nowadays on boosting their brands to attract customers and visitors. They think out of the box for their business. As an owner, it is perfect to think about their business. Well, it doesn’t matter who thinks or not. The primary purpose is 3d explainer videos nowadays that are very popular for every type of business, such as tech startups, e-commerce stores, mobile apps, healthcare providers, financial services, real estate agencies, educational institutes, fitness and wellness, travel agencies, and many more. Everyone needs explainer videos.
Animated explainer videos are a powerful marketing tool that can be used to explain your product or service clearly, concisely, and engagingly.
Video is often used as a medium when knowledge gaps are found.Therefore, making an animated explainer video is a fantastic approach for your business to close some of these gaps.
However, not all animated explainer videos are created equal. If you want your video to be compelling, Explainer videos are brief online marketing videos designed to describe the services and products offered by your business. The impact of these videos has skyrocketed.But the matter is that, despite having a fantastic explainer video, why are you seeing the outcomes you were looking for?
In this blog post, we’ll walk you through the dos and don’ts of some explainer videos so you can avoid big problems and achieve excellent results.
Now Let’s get started!
The Dos of Animated Explainer Videos
Know Your Purpose
Decide why you’re making the video before anything else. Are you introducing something new, teaching a concept, or solving a problem?
Imagine you’re showing people how a new app can help them save time and money.
For example: Airbnb’s video introduces the concept of home sharing and the Airbnb platform to global travellers.
Understand Your Audience
Think about who will watch your video. What are their interests and needs? Tailor your video to match.
Example: If you’re talking to busy parents, focus on how your product can make their lives easier.
Keep It Short
Make sure to make your video shorter. Around one to two minutes is good – long enough to explain, short enough to keep attention.
Example: Imagine explaining a recipe quickly and keeping everyone’s interest.
Write a Good Script
Plan out what you want to say. Start with a problem, show your solution, and end with a call to action.
Example: Think of it as telling an exciting story about your idea.
Use Simple Words
Use simple words. Keep it easy to understand for everyone.
Example: Pretend you’re explaining your idea to a friend who knows nothing about it.
Show the Benefits
Explain how your idea can help people. Show how it makes things better or solves a problem.
Example: If you’re talking about a new exercise, show how it can make people healthier.
Make It Look Good
Use the same colors and style throughout your video. This makes it look professional, and people remember it.
Example: Think about using the same colours and style as you’re decorating a room.
Get Help with Animation
If you need to improve at making animations, ask someone who is. It’s essential to have good visuals.
Example: Imagine you want to tell a story and need someone to draw the characters.
Use Pictures to Explain
Instead of just talking, show pictures or animations. This helps people understand better.
Example: If you’re talking about a cat, show a picture of a cat.
Tell a Simple Story
Tell a short story that makes people interested. Start with a problem, then show how your idea solves it.
Example: Think about telling a story like you’re talking about a fun day you had.
Add Some Fun
If it fits, add something funny. People like videos that make them laugh.
Example: Imagine you’re telling a joke about what you’re explaining.
Use a Nice Voice
If someone is talking in the video, ensure they have a pleasant voice matching your message.
Example: Pretend you’re listening to someone who sounds friendly and helpful.
Talk About Problems and Solutions
Explain a problem people have, then show how your idea solves it. This makes your video helpful.
Example: Think of yourself as someone who fixes things and helps people.
Add Your Brand
Use your logo, colors, and things that show it’s from you. This helps people remember you.
Example: Think about how you can put your name and style on everything you make.
Say What to Do Next
End your video with a clear message about what people should do after watching.
Example: Imagine you’re telling people to visit your website or try your product.
Make It Work on Phones
Check that your video looks good on phones. Many people watch videos on their phones.
Example: Pretend you’re making a video that fits perfectly on a small screen.
Get Feedback
Show your video to a few people before showing it to everyone. This helps you fix anything that doesn’t work.
Example: Think about how you’d show a new recipe to friends before you share it with everyone.
Ask People to Share
Tell people to share your video if they like it. This way, more people will see it.
Example: Imagine you’re asking your friends to tell others about a fantastic movie you saw.
Look at Numbers
See how many people watch your video and like it. This helps you know if it’s working.
Example: Pretend you’re counting how many people listen to your story.
Make People Feel Something
Try to make people happy, excited, or interested in your video. Emotions make it memorable.
Example: Think about telling a story that makes people feel part of it.
The Dos of Animated Explainer Videos
Don’t Say Too Much: Avoid giving too much information. Stick to the important points.
Don’t Forget Others: Remember that only some know what you know. Don’t use hard words or ideas.
Don’t Make It Messy:Keep your video simple. Use only a few things that might confuse people.
Don’t Go for Bad Quality:Avoid using bad animations. If you can’t do it, find someone who can.
Don’t Be Too Pushy:Don’t make your video all about selling—people like helpful information, not just ads.
Don’t Ignore Sounds: Remember to add good sounds to your video. They make it more interesting.
Don’t Lose the Point: Keep your video focused. Don’t talk about things that aren’t related.
Don’t Use Big Words:Avoid using complicated words. People want to understand easily.
Don’t Forget Your Style:Stick to your brand’s style. Don’t change it too much.
Skip bad animations. It makes your video look unprofessional.
Don’t Leave People Out: Make sure everyone can watch your video. Think about people with disabilities.
Don’t Make It Too Long:Long videos make people bored. Keep it short and exciting.
Don’t Overdo the Jokes :If you’re using humor, don’t overdo it. Too many jokes can be distracting.
Don’t Rush the Script:Plan your script well. A bad script ruins your video.
Don’t Forget About Phones:Don’t ignore phone viewers. Make sure your video works on small screens.
Don’t Forget to Test:Always test your video before showing it to everyone. Fix any problems.
Don’t Forget to Ask:Tell people to share your video. They might need to remember if you ask.
Don’t Ignore Numbers:Look at how many people watch and like your video. It tells you if it’s good.
Don’t Forget Emotion:Your video should make people feel something. If it’s boring, they won’t remember it.
Don’t Forget to Enjoy:Remember to enjoy making your video. When you want it, others will, too.
By remembering these tips and avoiding the pitfalls, you’ll be well-prepared to create animated explainer videos that captivate, educate, and leave a lasting impression on your audience.
Wrapping It Up:
In animated explainer videos, crafting content that genuinely captures hearts and minds combines creative brilliance and intelligent thinking. By sticking to the 20 things to do and avoiding the 20 things not to do, as discussed earlier, you’re well on your way to creating videos that don’t just grab attention but also engagely explain complex ideas.
Always remember every tiny aspect of your video – from the story you tell to the animation that brings it to life – contributes to its success. While you’re on your journey to creating remarkable explainer videos, don’t hesitate to contact expert animated explainer video companies or 3D animation services. These pros can add that extra shine to your visuals, making your content stand out.
Your explainer videos have the potential to rise above the digital noise, conveying your message effectively to a diverse audience.
So, get ready to dive in, tap into your creative side, and keep these tips in your pocket. With the right approach and a touch of professional support, your animated explainer videos are all set to leave a mark that lasts.
