When you hear the word “animation” your mind directly goes to the popular anime series, or the cartoons you’ve watched in your childhood. In one way or another, we all have been enjoying the creativity of artists in the form of animation.
But did you know that animation isn’t just all about cartoons and entertainment. Instead, in today’s era it surpasses all the expectations in almost all the business niches. From unfolding your complex concepts into an understandable format, to bringing engagement to your page, animation does it all for you!
This is the reason many animation studios in the US, Canada, and UK are significantly focusing on leveling up their services to boost up the B2B and B2C businesses.
Meanwhile, on the other hand, streaming platforms are also getting increased with the advent of YouTube, Netflix, and other streaming platforms. It becomes an opportunity for the animators to showcase their creativity to a wide range of audience.
Here streaming platforms play a significant role in animated content distribution. With the easy access to multimedia devices, and OTT platforms, the animation demand is drastically increased.
Today we’ll share the impact these platforms have on the distribution of 3D Animated Content. So, let’s dive into it.
How It All Started?
As it is said that “if you wanna understand today, you’ve to search yesterday”, therefore knowing from where everything got started is crucial and equally relevant to the main topic. So, let’s first take a sneak peek to the past, before coming to our main discussion!
The Rise of Digital Streaming Platform
Everything dates back to 2005, when YouTube appeared as one of the most powerful digital streaming platform in the visual world. Although the first video sharing platform was “shareyourworld” introduced in 1997, however YouTube, thrive with its innovative ideas meeting the expectation of the modern generation.
As a wide range of people start getting access to multimedia devices (such as laptops, Mobiles, etc.) and technology, YouTube came forward by capturing 37% of the mobile internet traffic. This was a big change that the world has seen, as television got shifted from cables to mobiles.
Thus, it opened the path for OTT (Over-The-Top) platforms such as Netflix, Disney+, Amazon Prime, etc. As these platforms start getting a major hit in the digital world, they start producing original content, which appeals and encourages more users to be a part of them. Anime (animated content) popularity ultimately increased with more people craving for more content to digest.
The Rise of Animation
Now, when you are aware about the rise of streaming platforms, one question that might be popping in your mind would be, what about animation? How does animation become the light of mainstream digital platforms?
Animation is an old concept of portraying the story in an appealing and captivating way. Ages after ages, humans utilize animation to convey an impactful message, entertainment, etc. to their audience. If you are linked with history, you might know that the pyramids in Egypt have some sort of sculptures, artistic drawings on walls, etc. These all are a part of animation (not actual animation) of ancient times.
What actually animation is? Animation is a method of photographing any object in such a way that it creates an illusion of movement in a sequence.
The illusion it creates is because of the human eye which can’t retain an image for approximately 1/10 of a second. Thus, when more than one image appears in fast succession, the brain blends them into a single moving image.
But how did it start? Well this is a tricky question. You may argue that animation existed from ancient times, but there is no concrete evidence to support when first-ever animation was created. So, let’s skip ahead a little, and come to the 20th century when the first ever full length animation El Apóstol was released in 1914.
From this day, new innovations started taking place, and people like Walt Disney started moving forward to make the world of animation as we can see today!
Impact of Streaming Platforms on the Distribution of 3D Animated Content
We’re sure that up till now, you’ve probably learned how animated content is linked with our streaming platforms. As the number of streaming platforms is increasing, the demand for animated content is also increasing. But how does it impact the distribution? What are the factors that play a vital role in it?
Generally speaking, it’s all about what people want to “watch”. The user behavior shows how the digital world will twist itself in the future. However, there are few things that play a vital role. What are they? Let’s know below.
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Money Games
Everything is a business- believe it or not; money is a vital factor of why streaming platforms are pushing animated content creation. With the demand for anime and other types of animation increasing by the audience, animated shows have boom by becoming the most anticipated on other streamers too.
Thus, streaming platforms are spending more and more on animated content and even sometimes outspends! This is not just the opportunity for every streaming platform, but also a competitive edge to be better with what they produce. This will help them stand out, while also shaping the future of the animation world.
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Giving Voices to More Voices
The rise of streaming platforms and demand for content has been incredibly impactful in providing avenues for everyone to get heard! The storytellers get a range of storytelling mediums to bring their creativity to life. Now, more voices would be heard, and a diverse range of stories would get into the mainstream, giving everyone an equal chance of growth.
What Is The Future of 3D Animation Distribution?
As of today, animation has a major role to play in the entertainment sector. According to a survey, the 3D animation market worldwide is projected to expand more than double of its size between 2021 and 2028, surpassing 39 billion dollar before the decade ends.
Even many animators came forward by offering 3D animation services worldwide!
Thus, it is of no surprise that global animation production is throwing up enormous growth opportunities for animated content creators. During the pandemic, a huge boom was observed in the viewership of the users for the majority of OTT platforms as it was where people were spending time.
Therefore, anyone can easily expect that growth won’t stop from here! Unless the internet or platforms vanish (which will definitely not happen)?☺ Mainly the future of distribution of 3D animated content would fall into the following three categories.
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Kids Entertainment
There is no way distribution of animated content would get lesser in the kid’s entertainment category. Instead, now with people getting busy with their 9 to 5 Job and businesses, it becomes eventually difficult to give time. Thus, animation fills the gap by offering the kids with purposeful driven content. Even the major sectors where animation distribution will have a huge impact includes
- Kids Academic Education
- Kid’s Movies/Cartoons
- Family Animated Content
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Adults Entertainment
There is no way that most of the generation Z will lose interest in adult entertainment. Especially when it comes to Anime, you all know how it has impacted youth. They literally are so obsessed! Thus adult entertainment will see a major hype in upcoming years and months! Therefore, it is expected that there will be an increase in the distribution of 3D animated content on streaming platforms.
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Marketing & Businesses
Although marketing and businesses aren’t streaming on digital platforms, they have a significant presence on social media such as Facebook, Instagram, etc. Thus, the majority of the marketers and businesses owners in upcoming years will go through a drastic shift towards animated content. From Google Ads, to PPC campaigns, you’ll see the majority of animated content too soon!
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Game
Unless you are a gamer, you might not be aware about how animation is giving games a new life! Now the 3D edition of the games started becoming a common trend. This industry will also experience a massive boom, as the online game streaming platforms such as Twitch are experiencing more audiences.
Let’s Create Your First 3D Animation
After reading and understanding the impact of animation, we’re sure that you might get interested in creating your first 3D animated content. But from where to start? Here at Prolific Studio, we’ve blended our experience and creativity with modern technology to offer you high-quality animation that speaks your vision.
Whether it be a minimal 3D logo animation or an explainer video, we’ve covered it all for you. So, why not try it out? Get in touch with us and experience the services you haven’t before!
FAQs
How Does Digital Media Influence Animation?
It is an open secret that digital media have driven the design and production of animated TV works. Now, the integration of digital media allows richer content and forms of animation and brings more real visual enjoyment to the audience.- How Computer Technology Drives the Animation & Entertainment Industry?
The animation industry has come a long way from 2D to 3-dimensionals. Before the advent of technology hand-drawn images were the only medium of producing animation. But how, you can have a greater impact by utilizing software, and tools in the creation of 3D animation. - What Should Be The Total Budget For Creating Animated Videos?
There is no specific budget to create animated videos. It totally depends on the type of animation you are willing to create. However, at an initial stage you can take our free consultation to get assistance from our experts.
