How many times have you watched a movie where animated characters are mimicking in the same exact way as a real-life character? Does it make you wonder what exactly makes those characters so much alive? It feels as if they are real-life characters living in a virtual space and throwing a performance exactly the same way as real-life actors would in a Hollywood movie or a TV series.
The animation is a process. We often mistook it for a genre or a certain type of video production.
Today, we are going to help you understand what animation is and how it goes into video production. The article is just an overview that will provide you a brief insight into the world of animation.
Significance of Animation in the Present Era
There was a time when animation was only limited to entertainment.
A movie on a Disney Channel or Nickelodeon was enough proof to show that animations can do wonders. That aspect was well met and did not go unnoticed. Fast forward to today, the digital era favors animation for a lot of great things besides entertaining children. It has become an effective tool in visually communicating. Brands are utilizing animations to educate their audience on how their product functions. Others are creating social awareness about their brands; while others are simply trying to sell products & services using animations. Such is the process of animation, where its application travels far & wide.
What is Animation?
Animation can be best defined as a sequence of static images, drawings, or photographs of inanimate objects playing in rapid succession to mimic real-world motion. Have you ever kept one of those flipbooks where you could flip the pages in rapid succession only to bring the character inside the book to life? Similarly, animations are digital flipbooks bringing static visual imagery to life.
However, animation as a standalone is not a genre but a process. To bring an animated video to life there are several other talents that are equally involved. For example, there are lighting artists, shaders, simulation artists, set designers, and many other people who work on rendering technologies to make the inanimate object imagery come to life. Besides just an animator, all of these roles are important.
They are all interdependent on each other and their success depends on the performances of each other.
Although an animator specializes in making inanimate objects move, he will still not be able to make it happen unless he doesn’t have other specific roles working by his side to bring animations to life.
Small Scale Animations Don’t Require Huge Teams
While all of the above which I have discussed is pretty much true but when it comes to small-scale animations, they can always be done by a single person who knows how to work around with animator tools. I am talking about video animations that are short in length and are normally used in commercials or explainer videos, etc.
Such animations do not require a series of artists or designers to work hand-in-hand with an animator. Videos don’t need any detail-intensive work or they don’t feel the need of deploying realistic visual effects. No complex sets are required for creating them nor any virtual camera tweaks are necessarily required.
Such animations can easily be done by animators who are working in-house at a particular organization.
Need Animation?
At Prolific Studio, we have some of the brightest minds who can create some really powerful animations to bring your brand to life. From motion graphics to 2D/3D animations, our expert animators can create marvelous animation masterpieces to life. We can do all that and much more without any additional resources. The only thing we require is your brief on what you desire to see on the canvas with us.
Pitch us what you have in mind and let us bring that story to life for your brand.
