For anyone engaging in automobile marketing it becomes abundantly clear that success in this fast pacing world is not only about building incredible cars but also clearly and truly showcasing complex yet unique details of the vehicles to potential customers.
In the Internet age, the old advertising ‘triad,’ which consisted of a photo, an ad, and a brochure, has become worthy of the trash can for many clients. Consumers have been educated through technology and expect a visually appealing, educational, and, most importantly, interactive presentation. This is when 3D product animation services come into play.
Animations that focus on 3D aspects help automotive brands provide their clients with lifelike experiences that are cinematic or even commercial making it easier for them to understand and appreciate the modern vehicle’s technology.
3D product animations are also becoming important when showcasing new car designs and implementing promotions for advanced safety systems, infotainment systems, and energy-efficient engines.
The Shift Towards 3D Animation in Automotive Marketing
With the help of technology, the challenges of conveying to the average consumer the advancements in automobiles, such as autonomous driving, connected cars, and EVs, become more achievable.
Writing about a car or giving a presentation with a few images or even a clip isn’t sufficient, as such a simple illustration does not truly do justice to the advanced car detailing features.
The global 3D animation market was valued at USD 20.18 billion in 2022, growing at a CAGR of 11.90% from 2023 to 2032. The market is expected to reach USD 62.11 billion by 2032. This is a healthy indicator that investing in 3D product animation services is a step in the right direction.
Product animation in 3D provides a way to present intricate features in a captivating and easy-to-comprehend manner. For example, an elaborate 3D animation can illustrate the functioning of a self-parking system in real-time, showing each step from sensor detection to steering inputs.
This high level of specificity enables prospective customers to more clearly imagine the functionality of these features and how they can be advantageous to them, ultimately increasing their trust in the brand and product.
The influence of 3D animation on automotive advertising is evident. According to a report from MarketsandMarkets, the 3D animation industry is projected to double in size from $16.6 billion in 2022 to $34.9 billion by 2027, driven by high demand in sectors like automotive for improved marketing strategies with advanced technology.
Benefits of 3D Product Animation for Showcasing Vehicle Features
Demonstrating Complex Technology with Clarity
Complex vehicle technologies like autonomous driving systems, collision avoidance features, or AI-powered infotainment systems may be challenging to describe using conventional approaches. 3D product animation services offer a means to simplify these characteristics into easily comprehensible visual stories.
Tesla frequently incorporates 3D animations in their marketing materials to demonstrate the functionality of their autonomous driving technology. These animated videos show how the vehicle perceives its environment, identifies barriers, and drives safely on roads.
Tesla boosts customer confidence in their autonomous systems by providing a visual demonstration of their functionality and safety. It is much more efficient than just informing consumers about it.
Also, companies like Mercedes-Benz and BMW have made it a point to showcase the functionalities of driver assist systems through 3D animation. These animations provide a clear understanding of how certain technologies, such as adaptive cruise control or lane assist, align with practical usage, thus assisting consumers in realizing the benefits of these technology systems.
As a result, these firms have experienced greater levels of interaction with prospective customers and more conversions from those customers who interacted with their 3D materials.
Creating Immersive 360-Degree Product Views
With the current trends, customers are looking for a better experience when buying, especially high-value items like automobiles. Through 360-degree product views, potential buyers can virtually view a car’s exterior and interior parts in detail without physically being in the showroom.
3D product animation services can improve the experience by allowing potential customers to interact with the car, view it from various angles, push buttons on some of the key features, and look into the interior of the car at their own pace.
Companies such as Audi and Jaguar have adopted this trend by developing virtual display rooms. In the case of Audi, their electric vehicle lineup was made available for customers to interact with directly on their website through a 360-degree product view.
Users have the opportunity to examine every part of the vehicle, including the stylish outer appearance and advanced dashboard technology, all from their own homes.
This method enhances user involvement and allows prospective purchasers to make educated choices. A study conducted by Cisco revealed that the majority of customers, specifically 62%, show a higher tendency to buy a product when they have been exposed to a 360-degree product view or interactive product visualization.
Highlighting Unique Selling Points with Precision
Every car manufacturer has a unique business model that sets it apart from the others. Innovative 3D animated video services such as an advanced engine, simple and elegant electric powertrain, or fine luxurious interiors can demonstrate excellent USPs.
For example, Jaguar creates 3D animation to highlight the aerodynamic features of the F-Type Coupe. With the help of animation, Jaguars can show how air moves across the car so that they can better illustrate how it is designed to reduce drag and improve fuel economy. This form of storytelling allows brands to display some of their advantages in a way that is quite easy for consumers to understand.
Ford has effectively utilized 3D animations to demonstrate the technology of their EcoBoost engine. They used animation to show how the turbocharger in the engine functions to provide both power and fuel efficiency.
The animation simplified the mechanics so that even consumers without a technical background could easily understand.
Consequently, Ford’s EcoBoost promotions experienced a notable boost in consumer attention, resulting in a 25% surge in sales inquiries.
The Effect of 3D Animation on Consumer Choices
3D animated videos help control how the user interacts with the content of a page or an advertisement. Regarding the automotive industry, such benefits extend well beyond effective communication; they are also informative and assist with decision-making.
A study conducted by Gartner indicated that users who come across 3D product animations are 35% more likely to purchase a product.
3D animations construct authority and credibility for prospective buyers as they provide a chance to look at a product prior to buying it. They can see how a car interacts with its parts from the comfort of their homes and the ease of a mobile device.
Moreover, interactive experiences like 360-degree product views have been proven to lower the volume of product returns. In the automotive industry, it is crucial for customers to be well informed to avoid buyer’s remorse and for brands to guarantee greater satisfaction and loyalty from customers.
Case Studies: Success Stories in the Automotive Industry
Case Study 1: BMW’s Virtual Showroom
BMW’s virtual showroom exemplifies how 3D product animation services can transform the car purchasing process. By utilizing both interactive 360-degree product views and top-notch animations, BMW provides prospective purchasers with an immersive opportunity to thoroughly examine the vehicle.
This involves in-depth shots of the car’s advanced elements, such as its iDrive entertainment system and smart safety features.
BMW’s website saw a 40% rise in customer interaction, with users of the virtual showroom showing a higher likelihood of test driving or buying a car compared to those who only saw still images.
Case Study Two: Ford’s EcoBoost Engine Animation
Ford utilized 3D animations to visually demonstrate the advantages of their EcoBoost engine, with a particular emphasis on its fuel efficiency and turbocharging technology.
The advertising strategy was both informative and interactive, assisting customers in comprehending the technical benefits of the EcoBoost engine in comparison to conventional choices.
After introducing their 3D animation campaign, Ford experienced a 25% rise in sales inquiries concerning vehicles featuring the EcoBoost engine. This showcases how 3D product animation services can boost customer engagement and sales.
Final Words
As the automotive sector progresses, the demand for engaging and immersive marketing materials will increase. Utilizing 3D product animation services efficiently highlights vehicle features and generates memorable experiences for potential buyers.
3D animations assist brands in standing out in a competitive market by offering a comprehensive product view, showcasing advanced technology in detail, and presenting a visually captivating story.
Prolific Studio specializes in producing top-notch 3D animations that are customized to meet the specific requirements of the automotive sector. Our team of professionals has extensive experience in developing intricate functionalities, guaranteeing that your advertising strategies connect with your target demographic.
If you want to showcase the innovative safety features of your newest model or offer a virtual showroom experience, we can assist you.
Make Prolific Studio your reliable choice for all animation projects. Get in touch with us now to find out how our 3D product animation services can enhance your automotive marketing plan and assist in turning potential customers into regular clients.
