Case Study for: Prolific Studio | G-Shock Analog-Digital GA-2100 Series
Prolific Studio produced a bold, high impact 3D animation for the G-SHOCK GA-2100 Series, showcasing the watch’s slim profile, rugged design and signature analog digital build. With cinematic camera moves, crisp lighting and smooth transitions, the animation emphasizes features like shock resistance, 200 meter water resistance and the carbon core guard structure.
The visual language was kept sleek and minimal to reflect the GA-2100’s bold aesthetic, making it ideal for digital platforms and social rollouts.
Project Objective
To create a modern, visually powerful 3D animation that highlights the durability and style of the GA-2100 Series in a way that resonates with today’s audience.
Target Audience
Urban trendsetters, active lifestyle consumers and G-SHOCK fans who appreciate minimalist design with maximum performance in rugged accessories.
Our Streamlined Approach
We built a clean visual sequence focused on product movement, reflective lighting, and rhythm-driven cuts, matched with a contemporary soundtrack to enhance viewer engagement.
Challenges Faced
One major challenge was ensuring the slim design of the GA-2100 looked strong and durable, not fragile. Capturing the right textures for resin, glass, and carbon core elements required custom shading and material tuning.
We also had to showcase water resistance and shock durability without literal effects like splashes or collisions, keeping the focus on elegance and function. Maintaining visual consistency across multiple shots without revealing repetitive angles took careful planning.
Solutions
Our team developed a precise 3D model using manufacturer-provided references and focused on cinematic lighting to bring out every contour and surface.
We choreographed product rotations and transitions to match the beat of the soundtrack, giving the piece a dynamic, premium feel. Carefully timed cuts and slow zooms highlighted key features without cluttering the frame.
The result was a slick, high-performance animation that reflects both the toughness and minimalism of the G-SHOCK brand.
Results and Success
The animation became a key asset in G-SHOCK’s digital launch strategy, performing exceptionally well across Instagram, YouTube, and targeted ad placements.
It drew attention from both long-time fans and first-time viewers, increasing product click-through rates and boosting watchlist adds across e-commerce platforms.
Retail partners used the video in-store and online to elevate product presentation. The client highlighted the animation as a perfect match for the GA-2100’s sleek yet rugged identity.
