Traditional marketing techniques are not as effective in capturing a user’s attention anymore. Your message gets lost in the noise and fails to connect with potential customers.
Because of this, more and more businesses are switching to promotional video animation services. They do more than just show off a product; they tell a story, make you feel something, and get you to take action.
According to a marketing paper, 3D animated videos receive 1200% more shares than text-only and static images combined.
So, today we’ll look at 14 amazing animated product videos that have captured the interest of the target audience.
1. Slack – “Get to Market Faster”
In this video for marketing, Slack shows that tangible products are not the only things you can market through videos. Using high-quality animations they show their app’s features as a product in different ways. The added narration also aids in explaining the interface of the app.
Slack makes its product easy to relate to by using lively animations that keep you hooked, making sure you get their intended message.
It’s a fun yet informative product video that explains Slack’s features and benefits simply, yet effectively.
Takeaway: Personalized animations can add emotions to the message and connect better with the target audience.
2. Grammarly – “Grammarly Basics”
Grammarly’s product videos for marketing are always top quality. In this product video Grammarly uses clear graphics and moving text to show how the tool helps with writing. The video makes learning fun and easy.
This product showcase video on the website makes the content lively and encourages the viewer to try the product.
Takeaway: Using clear graphics and moving text can make your product’s value easy to understand and fun to watch.
3. Dropbox – “Dropbox Paper”
This 1-minute-13-second-long animated video by Dropbox greatly increased their conversion rates. The product video uses bright colors and lively music to grab and then retain the user’s attention.
Even though it’s short, the product video shows off the main features and benefits of Dropbox Paper effectively. The colorful animations and upbeat music create a fun experience that shows Dropbox’s value in a brief and powerful way.
Takeaway: Short and lively animated videos can effectively show off your product’s benefits. Audio can leave a lasting impression.
4. Salesforce – “What is Salesforce”
Salesforce is known for creating cool product videos. Their “What is Salesforce” video tells how their tools help small businesses using animations. The fun and humorous style makes it a great online marketing video.
Through animated characters and real-life scenarios, they make the product video relatable, and show how their solutions work. The animations are enjoyable and easy to understand which helps the company successfully build trust and connection with the audience.
Takeaway: Fun storytelling and relatable characters can make videos more memorable and engaging. It helps viewers connect emotionally with the content.
5. Slack – “Work. Simplified”
This is another one of the top converting product marketing videos from Slack. This product video shows fun, whimsical animated characters working as a team, playfully showcasing Slack’s collaborative benefits.
The creative animation and relatable story keeps you hooked from start to finish. It effectively shows how the software helps in communication in different work scenarios. This relatable approach makes the content fun to watch and reinforces Slack as a fun and innovative tool that solves the pain point of its target audience: Collaboration at the office.
Takeaway: Creativity and personality in animations can grab attention and make your brand stand out.
6. Mailchimp – “Momentum”
Mailchimp is known for creating great product videos. In this one, they focused on the emotions of the target audience. The animation is more about how their product can help the audience with their ideas and not give up, and less about features and benefits.
The hand-drawn animations and playful style make it one of the best marketing videos. Though the video is not on their channel currently, it got a huge number of views when it was online.
Takeaway: Animation can show off a product’s benefits engagingly and entertainingly. A creative approach can make complex information easy to understand.
7. Okta – “Rethink Microsoft Active Directory”
Okta’s product videography in this marketing campaign uses moving text and simple visuals that show a story that is simple but memorable. The product product video shows how Okta’s solutions spark innovation and help businesses stay ahead.
It is one of the best marketing videos that uses clean, straightforward visuals and engaging text that shows a powerful narrative. The simple design keeps the message clear and distraction-free.
Takeaway: Simple design and moving text can create powerful and memorable messages. Less is more when the focus is on the core message.
8. HubSpot – “What is the HubSpot CMS?”
HubSpot’s video uses striking visuals and and simple voiceover to encourage businesses to grow better. In this service marketing video, HubSpot effectively shows the benefits of its platform. It is one of the top product marketing examples that shows the power of high-quality animation in building a strong connection with the audience.
Takeaway: Emotional and thought-provoking content can connect deeply with viewers. A well-crafted story that aligns with viewers’ values can inspire action and loyalty.
9. Airtable – “Airtable For Marketing Teams”
Airtable’s product video jumps out to the audience with vibrant and seamless transitions. Their engaging animations make it easy to follow and understand how Airtable can help their customers.
Takeaway: Bright graphics and smooth transitions can make videos more engaging. A smooth flow enhances the viewer’s experience.
10. Apple – “The New iPad Air”
Apple uses sleek animations to show the iPad Air’s features. The high-quality 3D product animation and clear narration make it one of the best business marketing videos. By highlighting the device’s design and capabilities, Apple captures the user’s attention effectively.
Apple is renowned for making polished production and clear messaging. This is just another one of their product videos that creates a sense of prestige and reliability and builds excitement for the product.
Takeaway: High-quality animations and clear narration can boost pre-orders and sales. Professional production values convey reliability and build excitement.
11. Nike – “KD12 Shoes”
High-quality animations can greatly boost brand loyalty. This product video proves it. In this product marketing video, Nike uses animated elements to show the features of Nike KD12 shoes.
The creative and colorful style makes the video engaging and appealing. The energetic tone keeps the viewer’s attention, making the content enjoyable and memorable. This approach enhances brand loyalty and encourages consideration of the product.
Takeaway: Creative and colorful animations can make product features attractive. Visual appeal is key in engaging viewers.
12. JetBlue – “Mint, Refreshed”
JetBlue’s product video takes its viewers on a virtual tour of their Mint services using animations. They are flight service providers, but in this ad, they deliver experience through cleverly positioned animations and videography.
The corporate video turns the dull experience of flight into a pleasant experience that effectively targets the pain point of the targeted audience. It shows the comfort the user can have with them. The company does a great job at showing the customers that they will feel at home, during the flight.
Takeaway: Virtual tours with animations can show the customer experience effectively. This helps set clear expectations and build excitement.
13. SurveyMonkey – “Get Better Responses”
The product videography uses animated characters to show how SurveyMonkey can help users get better responses. The clear and engaging story makes the user understand the service and increases interest.
By depicting real-life scenarios and practical examples SurveyMonkey effectively communicates its values. The relatable characters and clear message make it easy to see the benefits of SurveyMonkey’s tools.
Takeaway: Using animated characters to tell a clear story can boost engagement. Relatable characters make the content appealing.
14. Adobe – “Creative Cloud: Fantastic Voyage”
In this product video, Adobe mixes fantasy with reality using animation. It shows the benefits of Creative Cloud creatively and compellingly. It successfully captures the user’s interest and imagination. The mix of fantasy and real-world uses shows the versatility of the creative cloud.
This approach helps them show the potential for creativity and productivity the software gives to their user without overwhelming the users with technical jargon.
Takeaway: Combining fantasy with reality can make technical products appealing. Creative storytelling can simplify complex products.
Takeaway: Clear and concise animated videos can improve user retention. Simple communication retains interest.
Why Choose Animated Product Videos
Animated business marketing videos are not just a trend, they are powerful tools that grab attention and bring in sales. A recent survey by Hubhsot revealed that 54% of consumers want to see more video content from brands or businesses they support.
This demand for product videography reflects its ability to get the audience’s interest, build emotional connections, and deliver a message succinctly and clearly.
For animated ads in general, and not just product-focused, see the top animated ads for business.
Key Benefits:
- Enhanced Engagement: Animated videos capture attention with visual and auditory stimuli, making messages clear and memorable.
- Simplified Communication: Complex products and services can be better explained through animations to a wider audience.
- Increased Conversion Rates: They can be used to create engaging videos that inspire the user to take action, whether it’s making a purchase. signing up for a service, or sharing the content.
- Brand Differentiation: Unique and creative animations can set the brand apart from the competition leading to increased brand recognition and loyalty.
Get More Sales with Animated Product Videos
Animated videos are a cornerstone of effective digital marketing strategies. Over the years they have continued to engage audiences, drive sales, and build strong brands.
If you want to exceed your marketing goals, the best way to learn from the examples of service marketing videos and incorporate the key takeaways we gave above.
If you want to get high-quality product videos for marketing, at Prolific Studios, we specialize in creating product videos that capture attention and give you results. Contact us today for a free consultation.
