When was the last time a brand video stopped you mid-scroll? Chances are, it wasn’t a generic stock footage ad. It was something animated, colorful, and different. Animated videos for marketing work because they don’t just tell, they show in a way that feels fresh, smart, and engaging.
For brands trying to stand out in crowded feeds, animation has quietly become one of the sharpest tools to grab attention and spark action.
From explainer videos to short animated films, companies everywhere are using motion to simplify complex ideas and turn product features into stories people actually want to watch. And the best part? Animation never feels dated. It adapts to any tone, playful, professional, or emotional.
To prove the point, we’ve gathered 15 animated video examples that show exactly how brands are using this medium to connect with audiences, drive clarity, and keep viewers hooked until the very last frame.
Why Animated Videos for Marketing Hit Different
Traditional videos rely on real-world visuals. That can work, but it’s often expensive, slow, and limited by what you can capture on camera. Animation breaks those barriers.
A well-crafted onboarding animation video, for instance, can take a boring process and turn it into something exciting to watch. An animated explainer video can cut through the clutter and turn confusion into clarity.
Fact: In 2025, 73% of video marketers claim that explainer videos are their most frequently utilized format.
Businesses use animated marketing videos to:
- Explain products faster and cleaner than text-heavy websites.
- Build emotional connection without needing actors or big sets.
- Create a consistent brand style across campaigns.
- Show scenarios that are impossible or impractical to film.
In short, animation video simplifies complex ideas while keeping viewers entertained. Now let’s walk through the standout examples that prove this approach works.
1. Dexcom G7
Living with diabetes can feel overwhelming, and Dexcom’s animated video shows how technology makes it easier. The short film highlights their discreet glucose monitoring sensor with visuals of people practicing yoga, swimming, and living freely. Instead of focusing on dry technical details, this animated storytelling video connects with the audience emotionally.
The clear benefit: confidence, convenience, and peace of mind. It’s not just an example of effective video marketing, it’s proof that showing lifestyle impact hits harder than specs.
Takeaway: Use animation to highlight benefits, not just features. That emotional layer can boost conversions far more than a technical rundown.
2. monday.com
Sales teams juggle endless contacts, deals, and follow-ups. monday.com’s animated explainer video captures that chaos and then neatly organizes it on-screen into a clear, visual CRM pipeline. Animated transitions from messy leads to structured boards show the value instantly.
The smart use of color and motion makes the video both simple and exciting. This is a textbook animated video example that shows how explainer video production can turn a cluttered concept into something viewers can grasp in seconds.
Takeaway: When your product organizes or simplifies, let your animation mirror that transformation. Viewers will feel the relief through the visuals.
3. Ergon Energy Energex
Power lines are invisible dangers. Ergon Energy Energex tackled this issue through minimalist animation that makes the threat visible. By showing exclusion zones around power lines, the video educates workers on safety distances in a way text never could.
The strength of this creative animated video is clarity. It communicates a life-or-death concept without fluff. That’s the kind of precision every brand should aim for.
Takeaway: Animated marketing video doesn’t always need to entertain, sometimes its power lies in making the invisible impossible to ignore.
4. Trinity
Financial planning is usually a snooze-fest. Trinity flips that with a motion graphics-driven story that taps into personal dreams, from vacations to college tuition. The video then ties all those aspirations into a single personalized wealth plan.
Instead of dry charts, the video uses flowing creative motion graphics to make finances relatable and motivating. This is an example of effective video storytelling, turning something intimidating into something empowering.
Takeaway: When your subject feels boring, focus on outcomes. Show how the product makes life better rather than dwelling on the process.
5. HCLTech
Cloud computing, AI, multi-platform adoption… these topics overwhelm even tech-savvy audiences. HCLTech solved it by packaging heavy concepts into a dynamic animated storytelling video. By blending clean visuals with stats, they kept attention while delivering real insight.
Instead of jargon-filled slides, viewers get a fast-moving story of how businesses are modernizing. This keeps complex content digestible, a reason brands invest in explainer video production in the first place.
Takeaway: If your product involves advanced tech, animated videos for marketing are the fastest way to show authority without boring people.
6. Flowcode
Offline marketing often feels like a black hole. Flowcode’s animated marketing video shows how their platform bridges that gap by turning QR code scans into trackable data. Through slick motion graphics, the video walks viewers through how campaigns can capture location, device type, and timing.
It doesn’t just say the product delivers insights, it literally shows the flow of data. That’s why animation works: it can visualize the invisible in a way no real-world footage could.
Takeaway: Use creative animated videos to show behind-the-scenes processes your audience would never otherwise see.
7. sennder
Sustainability is a huge challenge for the construction industry. sennder created a character animation video to explain how hydrogen-powered mobile chargers can transform job sites. Instead of dropping heavy scientific terms, the characters demonstrate how energy flows and powers machines.
By combining approachable design with a serious subject, the video balances accessibility with authority. That’s the perfect example of how character animation video can make technical ideas more relatable.
Takeaway: When your message is highly technical, use characters as guides. They make your brand feel human and your message easier to digest.
8. Bandwidth
Emergency calls from apps sound reliable, but most systems can’t transmit accurate caller location. Bandwidth’s video tells this story with a gripping animated sequence showing people in danger without help reaching them in time. The solution? Their Emergency Calling API.
This story-driven animated video doesn’t just explain, it dramatizes the stakes. That’s what makes it unforgettable. It also shows how animation video simplifies complex ideas like data transmission into something any viewer can grasp.
Takeaway: Don’t shy away from storytelling tension. Sometimes the most effective animated video examples are the ones that show what happens if the problem isn’t solved.
9. Aircove
Securing every device in a household can feel like a puzzle. Aircove’s animated video solves it with a clean, stylized approach that makes VPN protection look effortless. Every gadget, from gaming consoles to smart lights, gets its own visual pathway to illustrate how the service shields them.
The unique style here is memorable. Viewers leave with a crystal-clear picture of how the product works, and that’s the mark of creative animated videos done right.
Takeaway: Don’t settle for generic design. A unique style can elevate your explainer video production and help people remember your brand above the competition.
10. Teletrac Navman
Fleet performance data is complicated, but Teletrac Navman broke it down with a whiteboard-style animated explainer video. By sketching out dashboards, driver safety stats, and productivity insights, they turned data-heavy content into a lesson that’s simple and approachable.
Whiteboard animation may not be flashy, but when used right, it boosts understanding. It’s the classic example of how animation video simplifies complex ideas for audiences who don’t have the patience for jargon.
Takeaway: Style doesn’t always have to be bold. Sometimes the clean look of a whiteboard explainer video is exactly what a message needs.
11. Derive
Cybersecurity risks are abstract. You can’t film a hacker at work or visualize financial loss in real time. Derive solves that gap with animation. Their video shows the lurking dangers and then flips into the solution: a platform that calculates cybersecurity risks in financial terms.
The way Derive uses animation to show both problem and solution builds trust fast. That’s a masterclass in animated marketing video strategy.
Takeaway: Use animation to bridge the gap between fear and reassurance. Show the danger clearly, then show the solution working in action.
12. Raken
Raken shows how you don’t always need flashy tricks to get attention. Their animated explainer video takes a construction management tool, which could easily feel dull, and makes it clear, fast, and surprisingly engaging. Each feature is broken into simple bursts of animation, and the clean motion keeps it moving without losing focus.
It’s a good reminder that a strong animated explainer video isn’t about overloading viewers with detail. It’s about giving just enough clarity so people see the value right away. Raken nails that balance.
13. Lattice
Workplace software doesn’t scream excitement. Lattice sidesteps that problem by leaning on custom character animation. Instead of showing endless dashboards and charts, they bring in animated characters that feel familiar and relatable.
This approach works because it puts people back at the center of the message. A creative animated video like this softens what could otherwise feel like another corporate demo. The takeaway? Personality sells. Characters make the experience warm and memorable.
14. Apogee
Apogee goes a different route. Their short animated film feels less like a “marketing video” and more like a piece of cinema. From the pacing to the music and design, it pulls viewers in emotionally.
This example shows how animation can push beyond function. Instead of just explaining, it creates a mood and a brand identity people remember. For any business that wants to stand out, a creative animated video like this proves storytelling doesn’t need to be long to be powerful.
15. CIS
CIS uses a story-driven style to hook viewers. The animation builds around a clear problem and then offers the solution in a way that feels satisfying. Instead of listing features, the video shows the journey from struggle to success.
That mix of motion graphics and narrative structure makes the message stick. It’s a straightforward lesson: an animated marketing video doesn’t need to say everything. It just needs to tell one clear story well.
How Businesses Can Apply These Animated Video Lessons
Each of these examples is more than inspiration. They’re playbooks that show how animated videos for marketing can:
- Break down tricky subjects into visuals anyone can grasp.
- Create emotional connections that plain text or stock clips can’t.
- Use unique styles to stand apart in noisy feeds.
- Blend storytelling with product demos so the message feels natural.
Explainer video production, character animation, motion graphics, all of these formats work when they’re tied to a clear goal. And if handling this in-house feels like too much, working with a team like Prolific Studio makes sense. They specialize in creative animated videos that don’t just look good but also convert.
Frequently Asked Questions
How long should an animated marketing video be?
Around 60–90 seconds usually works best. Long enough to explain, short enough to hold attention.
Which industries benefit most from animated videos?
Tech, healthcare, SaaS, finance, education, really any business where products or services are hard to explain with plain words.
Are animated videos expensive to produce?
Costs depend on length, style, and detail. A studio like Prolific Studio can help tailor the project so you don’t overspend.
What’s the difference between an explainer video and a storytelling animation?
Explainers focus on how something works. Storytelling videos build an emotional narrative that gets people to care.
Can animation shape a brand’s identity?
Yes. A consistent animation style across campaigns builds recognition and long-term trust.
Final Words
All 15 examples prove the same thing: animated videos for marketing aren’t just a trend, they’re essential. From motion graphics that make invisible data visible to character animation that humanizes complex topics, animation gives brands an edge.
The key isn’t animation for animation’s sake. It’s about purpose. Tell a story that shows benefits, visualize what can’t be filmed, and spark emotion that lingers.
If you’re ready to use animation to connect and convert, Prolific Studio, one of the best animation studios in New York, can help. With experience in animated explainer videos, brand films, and storytelling content, they’ll take your idea and turn it into visuals that actually sell.
