Animations were considered children’s amusement, but that’s not how it is anymore. Their attention-grabbing and persuasion powers have made them a valuable asset for every modern marketing campaign.
Some brands have taken it to the next level. They have come up with fantastic animations that have grown their business.
Today, we’ll look at 9 of the best promotional videos that you should study to get inspiration inspiration for your next successful campaign.
Dove – “Real Beauty”
This video is a powerful tribute to the brand’s commitment to real beauty. The video uses a mix of 2D and 3D animation to showcase the brand’s mission and highlights the importance of self-acceptance.
The animation shows a young girl wandering around the world where beauty standards are constantly changing. She ultimately understands that self-acceptance and confidence are the keys to happiness.
The emotive animations and the use of vibrant colors make the promotional video heartwarming to watch. The campaign was a great success and proved the power of effective storytelling when animation is done right.
Tesla – “Revolutionize Your Commute”
The second in our list of top animated commercial examples are from “Tesa”. This promo video created by Tesla’s in-house team showcases the features of the Tesla Autopilot system in a futuristic landscape. The animations do a fantastic job of showing their innovative nature.
LEGO – “Rebuild the World”
LEGO’s “Rebuild the World campaign” was launched in 2019. It highlighted a major shift in the brand’s advertising strategy and was their first major campaign in 30 years. The campaign aimed to inspire creativity and problem-solving skills among children through LEGO bricks.
It did a successful job of emphasizing the importance of collaboration and resilience by showing kids to come together and build and rebuild their ideas with LEGOs.
Adidas – “Impossible is Nothing”
Adidas’ “Impossible Is Nothing” promotional video launched in 2004 and became the cornerstone of the brand’s marketing strategy. It embodies the philosophy that resilience wins battles.
The campaign shows the journey of athletes and celebrities and how they overcome significant challenges. It reinforces the message that with hardwork and determination, the seemingly impossible can be achieved.
IBM – “Smarter Planet”
IBM’s Smarter Planet initiative was launched in 2008. It represents a strategic vision aimed at addressing global challenges by integrating technology and intelligent systems. The campaign came from IBM’s then-CEO Sam Palmisano who was all about the need for interconnected, intelligent solutions for improving various systems across the globe, including energy, healthcare, and transportation.
Volkswagen – Place You Want to Be
Ever wonder what a car might say if it could speak? In Volkswagen’s fun animated ad, we get to hear from a cute green Beetle! This little car creatively shares its adventures and how Volkswagen takes care of it.
The animation is bright and cheerful, making it an easy watch. You can see the car zooming around, getting repairs, and having a great time.
This promotional video sample shows that Volkswagen isn’t just about selling cars; they care about keeping them in top shape. It’s a delightful way to remind everyone how important good service can be!
Nespresso – You Are Just a Sip Away
Nespresso’s animated promotional video is like a burst of sunshine. It uses 2D animation to show how delicious their limited-edition ice brew is. Perfect for hot summer days. The colors are bright, the music is upbeat and the animations make you want to grab a cup of coffee right away.
The animation shows people enjoying their coffee, laughing, and having fun. This is one of the promotional video examples that show how animation can create a happy vibe that will make you crave a refreshing sip of coffee. Who doesn’t want to join in on the summer fun with Nespresso?
American Express – Imagine What You Could Do
American Express’s promotional video, using an effective animated explainer video art style, does a great job at showing the amazing job opportunities they have on their platform. The video is simple but highly effective. It tells a story about people dreaming big and achieving their goals.
The characters in the ad are relatable, and you can see them working hard and having fun. This ad helps people imagine what their careers could look like at American Express.
It’s not just about money; it’s about building a future and making a difference. Making the ad inspiring for anyone looking for a new job or career path!
WhatsApp – End-to-End Encryption
WhatsApp’s promotional videos use 2D animation to deliver their message. This promotional video sample answers the most important question: how they keep your messages safe!
The animation showcases a story of a person sharing their location with a friend. It highlights how end-to-end encryption works, which basically means that the person communicating is the only one who can read the messages
This is one of those marketing promotional examples that simplifies a complex topic perfectly through the power animation.
The ad got millions of views because it reassures audiences how their privacy is constantly violated. Through simple animated storytelling, they show that they are keeping your conversations secure and private!
Create your own Animated Commercial with Prolific Studio
By studying these 10 animated promotional video examples, you’ve taken the first step towards creating a show-stopping campaign for your brand. But to truly succeed, you need a partner who can bring your vision to life.
Prolific Studio has over 10+ years of experience creating impactful promotional video animations for brands. Contact us today to learn how we can start working on creating a captivating animated promotional video that delivers real results.
