Explainer videos are short, concise forms of videos created for a company’s product or service. It can also be a business model. These videos aim to market or sell a product, service, or business in the most streamlined and effective manner possible. Whether it’s 2D animations or 3D visuals crafted with versatile tools like Blender, presentation videos tackle complex features or ideas and present them so the viewer can easily digest them.
After all, explainer videos will likely appear at the top of landing pages or the front of the company’s website for every visitor. This allows them to understand everything the business offers within seconds. Animated explainer videos—especially those crafted using some of the top tools explored in our 2D animation essentials—can help promote products, explain concepts, or engage the audience.
As an enthusiastic explainer video services provider, you need to know which software best suits your needs for making high-quality animated videos. In this article, we will discuss the 10 best software that can be used for animated explainer videos in 2025.
There is unique software out there that can cater to an ever-varying skill level and the user’s production demand. Whether you prefer industry-standard tools or are weighing the strengths of leading 2D animation software, using the right software tools can enable proper communication with the audience while engaging them.
Here are the Top 10 Software You Can Use
1. Adobe Premiere Pro
Adobe Premiere Pro is one of the most popular software applications used in video editing. It has motion graphic templates and a sophisticated audio folder, making it effortless to produce high-quality explainers. Creating stunning explainer videos using sound effects is also possible due to its highly advanced yet user-friendly platform.
2. Animaker
Animaker is a drag-and-drop powered cloud software that helps create animated explainer videos easily. It has inbuilt characters, templates, and assets for virtually any occasion, enabling users to create appealing videos without skills. Video creation is now easy for everyone, from beginners to professionals, because of Animaker’s intuitive interface.
3. Soapbox
Soapbox by Wistia is a video creation tool tailor-made for marketers and businesses. Its simple design and easy-to-navigate features allow users to record, edit, and share animated videos easily. With great-looking explainers, Soapbox users can get branded video players, edit their videos, and even get analytics, making Soapbox a must-have for anyone looking for professional explainers.
4. Synthesia
Synthesia can craft animated explainer videos using deep learning technology, making its purpose unique. Unlike other software, it allows users to make realistic avatars that speak many languages, which helps make videos that cater to a global audience. The technology provided by Synthesia’s artificial intelligence makes video production seamless and affordable because there is no longer a need to pay for headshots or voice artists for videos.
5. Powtoon
Powtoon is a SaaS platform that assists businesses in making explainer videos. Users can create, edit, and publish videos in a matter of minutes, thanks to the huge stock of characters, templates, props, and transitions at the user’s disposal. The simple drag-and-drop feature provided by Powtoon allows beginners and professionals alike to make eye-catching explainer videos without any hassle.
6. VideoScribe
The best whiteboard animation software that brings concepts to life with a sketching style is called VideoScribe. Everyone can use this feature, and the animated videos are ideal for instructions, storytelling, educational purposes, and more by simulating the drawing on a whiteboard. It also lets users design captivating videos with the ability to hand-draw the entire concept.
7. Runway
Runway is an advanced application whose machine learning models are designed to produce animated explainer videos. It offers a novel way of animation video creation where users can generate animations using text or image as input. With AI, creating appealing, dynamic, and engaging explainer videos just became simpler.
8. Loom
Loom serves as an explainer video software and a video messaging tool. Users can record their screens with a webcam overlay and share the video instantly. Because of Loom’s simplicity, it has gained popularity for remote work and in making animated explanations faster and more efficiently.
9. Camtasia
Explainer animated video creation is one of the many uses of this software. Camtasia is a popular screen capture and recording editing software. It also includes features such as annotations, transitions, effects, and even audio to make the explainer videos more attractive. For modern video production, Camtasia is a reliable tool because of its intuitive interface and advanced video editing features.
10. Vyond
Vyond (previously known as GoAnimate) is loaded with features and enables users to make professional animated explainer videos. The software has a huge collection of characters, props, templates, stock images, and advanced customizations; a user’s imagination is unlimited. Vyond provides many animation styles and effects, making it easy and simple to create stunning and captivating explainer videos.
To Summarize
Animated videos are one of the best marketing techniques because they easily capture the viewer’s attention and help communicate with all audiences. With the right animation techniques, such as mastering the flow between keyframes, you can create captivating and engaging explainer videos that leave a lasting impression on your audience.
Among the ten software programs described in this blog, Adobe Premiere Pro, Animaker, Soapbox, Synthesia, Powtoon, Videscribe, Runway, Loom, and Camtasia offer various features and functionalities suitable for your specific needs. Whether you are an established 2D animation production company or an individual animator who deals with explainer videos—even if you’re diving into tablet-based tools like the ones featured in our Procreate animation guide—select the software that suits your needs and create outstanding animated explainer videos in 2025.
Contact us now as we are one of the best animation studios in LA, offer top-notch explainer video services.
