The American population’s love for video continues to soar — whether it’s binge-watching Netflix series or catching up on HBO Max originals, video consumption is at an all-time high. With attention spans shrinking and screen time increasing, there’s never been a better time for brands to invest in video marketing.
In fact, as of 2025, video accounts for over 82% of all consumer internet traffic, and more than 90% of mobile users say video helps them make purchasing decisions. If your brand isn’t leveraging this powerful medium, you’re missing out on valuable engagement, traffic, and sales.
But which types of videos deliver the most value in today’s digital landscape?
Let’s explore four content-driven video formats every modern business should consider.
1. Problem-Solving Videos
These videos tackle your audience’s biggest pain points head-on. Whether you’re launching a new product or enhancing an existing service, problem-solver videos explain the “why” and “how” behind what you offer — helping your viewers understand the benefit quickly and clearly.
Think: tutorials, how-to explainers, case studies, and customer success stories.
Goal: Build trust and drive conversions by offering real value upfront.
2. The Insider Videos
Believe it or not, but Insider videos are in trend and are helping brands around the world to capitalize on profitability. Do you have a manufacturing facility or in-house place where everyone is working together to provide you with the services you’re offering?
An Insider video can offer a sneak peek to your customers so they can see what’s happening on the inside. Let your target audience check out how you do things.
One of the best examples which I can quote right now is of The School of Visual Arts in New York. They put together a small highlight reel where alumni and students provided short video profiles on what life’s like on campus.
Here take a look at an Insider video done by The School of Visual Arts in New York.
3. The Recap Video
Did your team host a product launch, attend a conference, or sponsor a major event? Turn that momentum into evergreen content with a dynamic recap video.
These short, engaging summaries highlight the energy, emotion, and key takeaways from your event — perfect for social media, email campaigns, or landing pages.
A recap video is a short video that assembles all the fun and entertaining moments of the past event and puts them in one place. The video shows every potential moment in a short reel of a few minutes.
You can cover an entire event or multiple events showing what happened at the event and how your brand made a significant contribution. These are some of the easiest ways to engage customers.
Here’s a recap video was done by The Dynamic Women in Business Conference held every year at Harvard.
4. The Heart-Warming Ones
In 2025, emotional connection is more important than ever. Heartwarming videos that tell a powerful story — without focusing too hard on selling — can significantly increase engagement, shares, and brand recall.
Whether it’s customer testimonials, animated storytelling, or cause-based campaigns, these videos tap into your audience’s feelings to leave a lasting impression.
Here’s one for you to check out:
So there you go, here are the 4 types of content marketing videos which can help your organization to benefit from publishing a video in the online world.
Ready to Elevate Your Brand with Video?
At Prolific Studio, we help businesses craft powerful 2D and 3D animated content that informs, engages, and converts. Whether you’re a startup or an enterprise brand, our creative team can bring your ideas to life through storytelling and design.
Let’s talk — tell us your vision, and we’ll help you turn it into results-driven video content that your audience will love.
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