Are you looking for fresh ideas to increase engagement and get better results from your marketing campaigns? Well, the first thing you should look at is the best advertisements that are already loved by audiences and are generating results for their respective companies.
Animated advertisements have become incredibly popular as a marketing tool. That too, for a good reason. They are attention grabbing, can be reused across different platforms, and are memorable.
Let’s explore some of the most outstanding animated advertisements that will inspire you to make your next animated advertisement
Why Animated Advertisements?
Before we get into the examples. Here’re some reasons why animation is the best marketing tool.
Grabs Attention: In the content dense world, getting a user’s attention is 90% of the work. Animated advertisements have all the elements that can get a user’s attention within a few seconds.
Simplifies Complex Ideas: Finding it hard to explain your product or services to the target audience? Animations can break down complex concepts into easy and understandable visuals.
Emotional Connection: Animation can evoke emotions in your audiences and help you make a deeper connection with them.
Versatility: You can use them for creating explainer videos, animated ads, or product demos. They can fit all the formats seamlessly.
Memorable: People find them easy to remember as they are intriguing enough to be watched completely. This helps them remember your brand long after they
Now, let’s look at 28 outstanding animated commercials that showcase the power of animation.
Top 28 Animated Ads Examples for Business in 2024
1. John Lewis – The Bear and the Hare
This Christmas Ad by John Lewis’s Christmas: “The Bear and the Hare,” shows how animation can touch hearts. The ad features a beautiful 2D animation that shows a heartfelt story about a bear and a hare.
The story shows their friendship and the bear’s first christmas. The nostalgic soundtrack adds to the emotional depth which makes it a holiday favorite. This ad is proof that animation can create powerful emotions and leave a lasting impression.
2. Coca-Cola – Happiness Factory
Coca-Cola’s “Happiness Factory” takes viewers to a magical and whimsical world inside the coke vending machine. This 3D animated advertisement shows fantastical creatures working together to produce and deliver Coca-Cola.
The vibrant branding colors, imaginative characters, and detailed visuals and animations make it a treat for the eyes. It successfully links Coca-Cola with their moto: happiness and joy, making their brand and the message unforgettable for viewers of all ages.
3. Google Android – Be Together. Not the Same
This ad masterfully promotes the idea of inclusivity in diversity. The ad features charming animated characters representing rock, paper, and scissors, who become unlikely friends. Though a smartphone themed animated commercial, the ad doesn’t show a single phone.
Rather through game signs it sends a strong, relatable message about unity and acceptance. The clever use of a classic game to depict a powerful social message makes this ad stand out.
It resonates with the viewers on a personal level, highlighting the importance of accepting differences and working together.
4. Headspace – Say Hello to Headspace
This animation advertising shows how simplicity can be highly effective. It clearly shows how the Headspace app works, focusing on mindfulness and meditation. This minimalist animation style combined with soothing colors and relaxing animations create a serene atmosphere.
Their animation commercial fulfills its purpose of making complex concepts related to mental well-being easy to understand. It’s one of the best marketing animations that prioritizes mental health and shows the benefits of the Headspace app.
5. Airbnb – Get an Airbnb
Airbnb’s “Get an Airbnb” animated commercial uses detailed 2D and 3D animations to show the benefits of choosing Airbnb vacations. This ad takes viewers to various beautiful animated vacation spots showing the unique experiences that Airbnb offers.
By showing real-life experiences. The animated commercial makes the brand more relatable and appealing. The ad uses different animation styles and an attractive story that makes this ad worth a watch. It brilliantly captures the convenience, variety and personalized experiences that Airbnb provides, encouraging viewers to consider Airbnb for their next trip.
6. Coca-Cola – Catch
Coca-Cola’s “Catch” marketing animation brings back the iconic polar bears in a touching story with the Bethoven’s 5th Symphony that adds to the class. In the ad Polar Bears work together in a heartwarming story to catch a falling Coca-Cola bottle.
The nostalgia, attention grabbing nostalgia, stunning visuals, and classical music creates an emotionally resonant experience that reinforces the brand’s image and evokes a sense of joy and togetherness. making it memorable and impactful.
7. Slack – Work, Simplified
Slack’s ad brilliantly shows how the platform simplifies and organizes work. The ad uses color changes, smooth transitions and upbeat music to show how Slack turns chaotic work environments into organized and productive spaces.
The ad effectively shows the features and benefits of the app through clever story telling. Showing why businesses shoud consider using Slack.
8. Nike – Air Reinvented
This ad from Nike is one of the classic examples of advertisement. This “Air Reinvented” ad shows the evolution of the sneaker designs by using different animation styles. The commercial animation takes viewers on a visual journey, from hand-drawn animations of the brand’s early days to the modern digital techniques.
This timeline themed approach makes the viewer attached to the screen is an excellent marketing animation that businesses should replicate
9. Spotify – Premium Zen
Spotify’s “Premium Zen” animated advertisement targets an older audience and uses retro visuals and an 80s soundtrack. The ad shows a character enjoying the benefits of Spotify Premium showing nostalgic elements which creates a sense of familiarity.
The music style is cleverly chosen to capture the essence of the era, making the ad memorable. By emphasizing nostalgia, Spotify successfully connects with a wider audience.
10. Heinz – A Can Size for Every Aussie
This ad is another classing animated commercial from the infamous Heinz’s. A Can Size for Every Aussie” commercial animation shows the brand’s product range through an emotional story. The ad shows the convenience and versatility of the product by showing a man who seems to find a can of Heinz for every occasion.
11. Volkswagen – The Force
This ad from Volkswagen features young Darth Vader trying to use the “Force” to move objects around the house. The humorous animated commercial takes a twist when the child successfully starts the Volkswagen Passat with a remote control, thanks to his father’s help.
The brand integrates pop culture inside the animated advertisement making this ad highly relatable and entertaining. The playful tone and memorable characters create a strong emotional connection with the audience, making it one of Volkswagen’s most video ads examples.
12. Apple – Share Your Gifts
The “Share Your Gifts” commercial animation follows the story of a young woman who creates beautiful artwork but is hesitant to share it with everyone. Up Until her dog accidentally accidentally reveals her work to the neighborhood.
The ad’s powerful visuals, heartwarming story, and emotional soundtrack makes it standout, showing the importance of creativity and sharing and reinforces Apple’s brand values.
13. Chipotle – Back to the Start
This ad from Chipotle shows the sustainable farming practices through a beautifully animated story. The execution style of advertising is comparative. The marketing animation shows a farmer who adapts sustainable farming methods reflecting Chipotle’s commitment to sustainability.
The stop-motion animation and Willie Nelson’s soulful rendition of Coldplay’s “The Scientist” makes the animated commercial story emotionally powerful.
14. Gatorade – Heart of a Lio
Gatorade’s “Heart of a Lio” ad tells the inspiring story of Lionel Messi’s journey through hardship and success. The ad uses dynamic animation to show Messi’s determination, perseverance, and triumphs. The emotional storytelling and high energy visuals make this ad compelling and motivating.
15. Honda – Paper
Honda’s “Paper” ad shows the brand’s history and innovation through creative paper animation. The animated commercial shows the complete timeline of Honda’s greatest milestones from motorcycles to cars and jets. And does it by using intricate paper models and stop-motion techniques.
Honda reinforces their branding by showing their primary focus on innovation.
16. McDonald’s – Happy Meal
This McDonald’s ad targets kids with colorful and fun animations to promote their Happy Meals. It features engaging characters and vibrant visuals that get the children’s attention.
The playful story shows the joy of receiving a Happy Meal which makes the brand appealing and approachable for young audiences.
17. Ben & Jerry’s – Back to the Mooture
Ben & Jerry’s “Back to the Mooture” animated advertisement celebrates the brand’s history with nostalgic and colorful animation. The ad shows the company’s milestones, showing their iconic flavors and commitment to social causes.
18. Starbucks – Why does Starbucks blend coffee?
Using 2D animation Starbuck explains the art of coffee blend and explains the art of coffee blending. The commercial animation takes viewers through the process of selecting and blending beans to create the perfect cup of coffee.
The smooth animations and clear narration make the information easy to understand and engaging. By educating viewers about their coffee, Starbucks reinforces its reputation as a knowledgeable and passionate coffee brand, building trust and loyalty.
19. Cadbury Dairy Milk – Aliens
Cadbury Dairy Milk’s “Aliens” ad features quirky alien characters that discover the joy if Cadbury chocolate. The fun and imaginative animation captures the curiosity and delight of the aliens as they taste Cadbury for the first time.
20. Lenovo – Yoga Book
The ad combines poetry and animation to appeal to creative professionals. The animated commercial highlights the innovative features of the Yoga Book, such as its flexibility and versatility, through artistic and visually stunning animations.
21. Oreo – Play with Oreo
Oreo’s “Play with Oreo” ad makes the viewers to be playful with their food in an imaginative way. The creators did a great job, animated characters used powerful visuals to create a whimsical world where Oreos are more than just cookies.
The ad has a joyful tone and shows an engaging story that is appealing to both the kids and adults, reinforcing Oreos brand image as a delightful treat that brings out the inner child in everyone.
22. Self Credit – Build Your Credit
Self Credit’s ad simplifies complex financial services through engaging 2D animation. The ad explains how Self Credit helps individuals build their credit scores in a clear and concise manner.
The approachable animation style and straightforward narration make financial concepts easily understandable.
23. Huawei – A Million Dreams
Huawei’s “A Million Dreams” ad explores the company’s technological innovations through whimsical animation. The ad follows a tiny robot guiding viewers through various technological advancements that improve lives and protect the environment. The inspiring story and visually appealing animations showcase Huawei’s commitment to innovation and sustainability. By emphasizing their positive impact on the world, Huawei strengthens its brand reputation and connects with viewers who value technological progress.
24. McDonald’s – Mobile App Launch
McDonald’s ad promotes their new app with well-known movie characters. The ad features beloved characters using the app to order their favorite meals, showing its convenience and ease of use.
The familiar faces and powerful animations make the ad relatable and entertaining. The ad leverages popular culture and encourages the ad viewer’s to try the new app
25. Nespresso – On Ice
Nespresso’s “On Ice” is a refreshing summer animated commercial for their iced blends. The ad takes viewers to a sunny, beachside setting where characters enjoy Nespresso’s iced coffee.
The powerful animations and summery imagery create an inviting and refreshing atmosphere. By showing the product in a seasonal context, Nespresso highlights its versatility and appeals to customers looking for a cool, refreshing beverage. The ad’s playful and relaxing tone makes it memorable and enticing.
26. Nestle – Sustainability
Nestle’s animated advertisement uses powerful animations to show Nestle’s efforts in reducing environmental impact and promotes ethical sourcing while supporting communities.
27. Dropbox – For All Things Worth Saving
This ad shows Dropbox’s “For All Things Worth Saving”. It explains the platform’s latest updates using clean marketing animation, showing enhanced security, improved collaboration tools, and increased storage capacity.
28. Havaianas – Summer Ad
Havaianas’ “Summer Ad” shows a lively and colorful advertisement that fits the brand’s identity. The ad features vibrant animations and upbeat music, capturing the essence of summer fun and relaxation.
By showing their products in a fun and energetic context, Havaianas appeals to customers looking for stylish and comfortable summer footwear, reinforcing their brand image.
Ready to Create Your Own Animated Ad?
Reach out to us today and create animated content that will set your brand apart and maximize brand visibility. Contact us for a free animation consultation and discover how animation can take your business to the next level.
We’re excited to help you tell your story in the best way possible.
