Did you know that animated sales videos have been shown to increase conversion rates by up to 20%? According to studies, integrating an explainer video can significantly impact user behavior and lead to a higher likelihood of conversion.
An animated sales video is a powerful tool that has emerged as a game-changer in the marketing world to boost your visibility and overall sales.
These videos combine charismatic visuals, compelling narratives, and succinct messaging to effectively communicate a product or service’s value.
It is paramount to consider adding 3D animated videos to your marketing arsenal to boost your sales and attract your target audience.
This blog post will explore what animated sales videos are, their creation process, the benefits they offer, and why you should consider incorporating them into your marketing strategy.
Let’s begin with what animated sales videos are.
Animated Sales Video | Short Introduction
An animated sales video, also known as an explainer video, is a short, engaging video that uses animations, graphics, and audio to convey a business idea, product, or service concisely and compellingly. These videos are typically 2-3 minutes long and are designed to simplify complex concepts, highlight key features, and address the target audience’s pain points. With the help of captivating visuals and a well-crafted script, these videos can effectively capture viewers’ attention and deliver a memorable message.
Best Way for Crafting Sales Animations Videos
The sales animation video creation process has several vital steps to achieve better outcomes and a final product.
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Define Your Motive and Target Audience.
Identify the purpose of your video and the specific audience you want to target. Understanding your target audience will help you tailor your message and visuals to resonate with them.
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Scriptwriting
Develop a compelling script that communicates your message concisely and effectively. Your writing should focus on your product or service’s benefits and solutions.
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Storyboarding
Create a visual storyboard that outlines your video’s key scenes and transitions. This step helps visualize the video’s flow and pacing before the animation begins.
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Animation Production Phase
This is where the magic happens. Depending on your requirements, you can choose between 2D animations, 3D animations, or a combination of both. Collaborate with a 3D animation production company or use animation software to bring your storyboard to life.
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Voiceover and Sound Design
Record a professional voiceover that complements the visuals and adds depth to your message. Additionally, incorporate sound effects and background music to enhance the viewing experience.
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Review and Revisions
Once the initial version of the 3D animated video is complete, please review it carefully for any necessary revisions. Seek feedback from colleagues or potential customers to ensure your video effectively conveys your intended message.
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Distribution and Promotion
Once you are satisfied with the final version of your animated video, share it across various platforms such as your website, social media channels, email campaigns, and video hosting platforms like YouTube or Vimeo. Actively promote your video to maximize its reach and impact.
Advantages of Utilizing Animated Sales Videos
Animated sales videos or explainer videos offer numerous benefits for businesses looking to communicate their value proposition effectively. Some key advantages include:
Increased Customer Engagement
3D animated videos are visually appealing and entertaining, capturing viewers’ attention and increasing engagement. This can lead to higher conversion rates and more sales.
Simplified Explanations to Viewers
Complex ideas or products can be challenging to explain. These videos simplify complex concepts by breaking them into easily digestible visuals and straightforward explanations, making them more accessible to viewers.
Enhanced Brand Recalling
Well-crafted animated videos with memorable animated characters or visual elements can leave a lasting impression on viewers, improving brand recall and recognition.
Versatility Across Digital Platforms
Animated sales videos can be easily shared and distributed across various platforms, including websites, social media, presentations, and trade shows. This versatility ensures that your message reaches a broader audience.
Increased Conversion Rates
Studies have shown that incorporating videos on landing or product pages can significantly increase conversion rates. Combining engaging visuals and compelling storytelling helps build trust and encourages viewers to take action.
What Are the Key Elements of a Successful Animated Sales Video?
A successful animated sales video incorporates several key elements to engage viewers and drive sales effectively. These elements include:
- Compelling Script
- Engaging business narrative
- Visual Appeal
- Clear and Concise Messaging
- Strong Call-to-Action (CTA)
- Targeted Audience Alignment
- Appropriate Length
- Professional Voice Over or Narration
What is the Ideal length of an Animated Sales Video?
The ideal length for an animated sales video is typically between 90 to 180 seconds. This duration balances capturing viewers’ attention, delivering a concise message, and maintaining engagement throughout the video. Given the shorter attention spans of online viewers, it is crucial to convey the key points efficiently and effectively. A shorter video ensures that the most critical aspects of the product or service are highlighted, making the message more memorable and easier to understand.
Final Words
Animated sales videos, such as explainer videos or 3D animations, are powerful marketing tools that can effectively communicate your message, simplify complex ideas, and increase audience engagement. By following a well-defined creation process and leveraging the expertise of 3D animation production companies, you can create compelling videos that resonate with your target audience, leading to increased conversions and business growth.
